• Build and maintain strong, trusted relationships with assigned channel partners • Collaborate cross-functionally to address partner needs and enhance the overall partner experience • Identify opportunities to strengthen relationships and improve partner outcomes • Promote and ensure partner proficiency in Nexben products and services • Serve as a primary point of contact for partners, ensuring a high-quality experience • Support and execute partner success strategies that drive engagement and long-term value • Use data and insights to analyze partner performance, identify challenges, and recommend solutions

• Champion the end-to-end customer journey for brands and retailers • Serve as a trusted partner instilling clarity and confidence throughout the verification process • Manage timelines, milestones, and dependencies; partner with Verification Operations and Standards • Act as the internal subject matter expert for market activation • Maintain accurate forecasts in CRM, ensuring contract signed, renewal, and expansion projections are current

Role Description We are seeking a high-energy, execution-focused marketer to own the PLG and post-purchase journey. Reporting to the Head of Product Marketing, you will be responsible for turning Insightful's customers into vocal advocates, engaging our database of users with highly effective campaigns and driving expansion revenue. You will live out our customer centric values by ensuring our users don't just use the tool, but achieve mastery of work intelligence in their business so that they want to shout us out in public and share their success. With support from creative and content partners, you will be the primary producer of customer stories, lifecycle campaigns, and advocacy programs. Responsibilities - Channel Owner: Email, SMS and direct messaging channels will all be your primary remit. Webinar, social community and other interactive platforms are also in scope. - Advocacy & Social Proof: Build a world-class engine for case studies, video testimonials, and G2/Capterra reviews. - Expansion & Cross-Sell: Partner with the Head of Product Marketing to execute campaigns driving adoption of our product modules. You must be fluent in data analysis to report on performance and make data-informed optimization decisions. - Lifecycle Communications: Own the communications across email, in-app notifications, webinars and newsletters. You will write and implement the nurture flows that move users from free trial to promoter. - Directory & Community Management: Actively manage our presence on review sites (G2, Capterra) and directories, ensuring our positioning is consistent and builds our reputation. - Voice of Customer (VoC): Help in synthesizing customer feedback and usage data into actionable insights for the Product team, keeping a close eye on revenue-based growth potential for feature requests and ensuring our AI-native roadmap meets user needs. - Interactive Demos: Scale the use of interactive demos to communicate our value clearly to technical and non-technical buyers alike. Qualifications - Excellent English verbal and written communication skills are essential. - Minimum Bachelor's Degree or equivalent work experience. - Minimum 4+ years of marketing experience, with a strong focus on digital content, product or demand generation marketing; B2B SaaS industry preferred. - Exceptional Storyteller: You can take a Looker Studio dashboard and turn it into a compelling narrative that an HR Director or CEO cares about. - Execution Machine: You have a bias for action. You'd rather ship a good case study today than a perfect one next month. - Strong knowledge of digital marketing best practices, implementation steps, and strategy, including prior experience with developing marketing plans. - A highly analytical approach, used in a wide range of responsibilities, from customer development to product adoption. - Proficiency in JIRA or similar project management tools is expected. Proficiency in Hubspot, Webflow, Notion, Storylane and Looker is a must. - Fluency in LLM platforms (e.g. ChatGPT, Gemini) for marketing use cases is essential. Core Skills - Strategic thinking and tactical execution oriented - Data storytelling & insight generation - Project management in fast-paced environments - Continuous-improvement mentality

Role Description The Customer Success Executive is accountable for the strategic leadership and execution of post-sales activities within our most valuable accounts. This position plays a crucial role in driving ServiceNow’s long-term value by accelerating customers’ journey to success, ensuring predictable renewals, and maximizing the impact of ServiceNow across their business transformation initiatives. As a trusted advisor, you’ll partner with C-level executives, guide seamless delivery of business transformation, and foster collaboration with ServiceNow’s teams and strategic partners. - Drive Post-Sales Success: Own and lead the customer’s post-sales transformation, aligning ServiceNow’s offerings to customer goals, and bringing relevant industry thought-leadership to the table. Foster strong relationships with C-Level executives to deliver on business outcomes. - Collaborate Strategically: Partner with Account Executives to create and execute integrated pre- and post-sales strategies, delivering long-term value for both the customer and ServiceNow. Leverage the right resources at the right time to ensure success. - Mitigate Risks and Drive Value: Proactively identify potential risks to success and work with the customer and internal teams to develop strategies to overcome them, ensuring a smooth path toward value realization. - Focus on Key Performance Indicators (KPIs): Guide and inspire the Customer Success team to meet critical operational KPIs—adoption, technical health, renewals, customer satisfaction, and expansion. Work closely with customers to align their roadmap and drive new revenue opportunities. - Foster Strategic Alignment: Build relationships with ServiceNow leaders and consistently incorporate customer feedback to drive continuous improvement. Align business transformation insights with organizational goals to ensure long-term success. - Advocate for Innovation and Continuous Learning: As a strategic thought leader, drive innovative solutions for our customers, always looking for opportunities to help them achieve their long-term goals. Foster a culture of agility and calculated risk-taking within the team. - Set Success Metrics and Milestones: Establish clear, measurable success metrics with the customer, and regularly review progress. Refine business transformation plans as needed to ensure milestones are met and value is realized. Qualifications - We are seeking a highly experienced professional with a strong background in enterprise-level SaaS transformation and strategic advisory to guide our customers in their digital transformation journey. - The ideal candidate will have deep expertise in technology-enabled business transformations, coupled with a proven ability to advise at the executive level. Requirements - AI Integration & Thought Leadership: Experience leveraging AI to enhance work processes, decision-making, and problem-solving, including AI-powered automation, workflow optimization, and data-driven insights. - Enterprise SaaS Transformation & Strategic Advisory: Extensive experience leading large-scale digital transformations within SaaS or enterprise software environments. - C-Level Presence & Relationship Management: Proven ability to engage, influence, and build lasting relationships with senior executives, including within some of the world’s largest enterprises. - Leadership Expertise: A minimum of 15 years in management consulting, solution consulting, or a leadership role at a top-tier consulting firm, with a strong track record of exceeding business objectives. - Strategic Account Management: Demonstrated success in leading high-impact customer success or consulting teams and managing complex, strategic accounts. - Business Acumen & Problem-Solving: Ability to identify, analyze, and solve complex business challenges while aligning technology solutions with customer objectives. - Cross-Functional Leadership: Strong experience working across multiple departments, driving alignment, and managing stakeholders in large, matrixed organizations. - Adaptability & Change Management: Ability to navigate dynamic environments, adjusting strategies to meet evolving customer and business needs. - Operational & Execution Excellence: Skilled at designing and implementing scalable, repeatable processes while maintaining a hands-on approach to drive successful execution. - Collaboration & Communication: Exceptional ability to communicate complex ideas clearly, foster collaboration across teams, and influence stakeholders at all levels. - Customer-Centric Mindset: Deep understanding of customer challenges, needs, and motivations, with a focus on delivering value-driven solutions and ensuring long-term success. Benefits - Work Personas: We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. - Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. - Accommodations: We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. - Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.