• Achieves annual sales and profitability targets via sales penetration in assigned territory • Manages all technical and quality assurance aspects of installation projects • Oversees labor of subcontractors, recruitment, training, and monitors customer satisfaction • Drives growth via Installation Services spanning all sales verticals • Develops and expands relationships with internal and external customers and contractors • Serves as the key point of contact for all Installation projects and installation proposals • Monitors and ensures installer's workmanship and recruits, trains, and maintains contractors • Coordinates with customers and property managers to identify problems and ensure customer satisfaction • Supervises direct reports including performance management, training, coaching, and disciplinary actions.

• Develop and maintain new business opportunities with prospective commercial growers • Guide customers in variety selection, crop management, irrigation, fertigation, and cultural care • Support licensees with plant orders and provide technical assistance • Conduct onsite customer visits, field evaluations, and trial support activities • Maintain accurate sales activity, forecasting, and customer data within CRM system • Provide market feedback and competitive intelligence to leadership teams • Support forecasting efforts through opportunity tracking and demand planning • Report field observations and product performance feedback to internal teams • Represent the company at industry meetings, trade shows, and grower or customer events • Plan and deliver educational seminars to growers and customers within assigned territory • Coordinate customer visits to nursery and farm locations as needed • Deliver high levels of customer service, responsiveness, and relationship management

• Consistently meet or exceed assigned revenue goals. • Proactively prospect, develop, and nurture long-term relationships with referral sources in your territory. • Deliver engaging virtual presentations and share HCD’s value proposition with providers and organizations. • Serve as the primary contact for referral sources, ensuring their needs are met and helping them navigate next steps quickly. • Collaborate with internal teams to troubleshoot issues and ensure excellent customer service. • Take the lead in cross-selling products and services to expand customer impact. • Keep your pipeline active and up to date in the CRM, moving opportunities through each stage of the sales process. • Provide feedback on processes to help improve customer satisfaction and retention.

• Build meaningful relationships with key stakeholders in your target accounts for Spain. • Partner with our marketing and demand generation teams on campaigns and develop your own strategies to engage prospective customers. • Guide opportunities from initial conversation to close and maintain accurate forecasts in Salesforce. • Learn about your prospective customers' business goals and technology stacks to identify opportunities. • Develop a strong understanding of the New Relic platform and demonstrate our products confidently.