Role Description You’ll own and optimise the B2C member journey across our growing user base, driving engagement, activation, and product adoption through a digital-first marketing approach. Email is currently our primary channel, but this role is about much more than email; it’s about building journeys across new channels, testing ideas, improving engagement, and helping shape how we communicate with members as we scale. This is a hands-on individual contributor role for someone who enjoys both strategy and execution. We’re looking for someone with high ownership and strong instincts, someone who moves quickly, spots opportunities without being asked, challenges constructively, and thrives in a fast-paced, evolving environment. What You’ll Be Doing - Owning the B2C member journey end-to-end, delivering engaging and value-driven experiences across multiple touchpoints. - Planning, writing, building, and executing campaigns designed to drive engagement, activation, and product adoption. - Identifying gaps and opportunities within the member journey, building lifecycle and CRM campaigns to improve member outcomes. - Monitoring campaign and engagement performance, using data and insight to continuously optimise results. - Presenting campaign performance, insights, and recommendations to senior stakeholders and leadership teams. - Testing and exploring new channels, messaging, and growth opportunities using a data-led, test-and-learn approach. - Creating compelling member-facing content across email, intranet, posters, and digital communications. - Acting as the internal expert on member engagement, messaging quality, and customer communications. - Supporting the development and continuous improvement of CRM journeys, marketing processes, and engagement frameworks. - Collaborating cross-functionally with Customer Success, Product, and Commercial teams to improve the overall member experience. Qualifications - Experience within B2C marketing, CRM, or lifecycle marketing, with a track record of owning campaigns end-to-end. - Strong copywriting skills, with the ability to create clear, compelling messaging that resonates with a consumer audience. - Experience working with CRM and marketing automation platforms to manage campaigns, journeys, and engagement reporting. - Strong analytical skills, with the ability to interpret performance data and turn insight into action. - A proactive, high-agency mindset with the confidence to work cross-functionally, influence stakeholders, challenge constructively, and take ownership without waiting for direction. - High attention to detail and pride in delivering high-quality customer experiences and communications. - Energy, curiosity, and a genuine hunger to test, improve, and continuously optimise performance. - Experience balancing strategic thinking with hands-on execution in a fast-paced, evolving environment. It Would Be Great If You Also Had - Experience within fintech, financial services, employee benefits, payroll, or SaaS environments. - Exposure to public sector audiences, including NHS or local government organisations. - Experience within a scaling or high-growth business environment. - Experience across broader marketing channels beyond CRM and email. Benefits - Fully remote working, with the flexibility to work from where you perform best. - 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days. - Your birthday off. - Collaborative team bonus for non-commission roles. - Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings. - Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases. - Medical cashback scheme. - Enhanced parental leave. Recruitment Process - Stage 1 — People & Culture Call - A conversation about your experience, motivations, and cultural fit. - Stage 2 — Hiring Manager Interview - A 1-hour competency-based interview covering Customer Success experience, commercial thinking, and customer engagement approach. - Final Stage — Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.

Role Description We're hiring a Head of Marketing to own brand, digital marketing, and social across the Sola platform. This will be our first corporate marketing hire. - Manage a million-dollar-plus marketing budget. - Work directly with the CEO (ex-Bain, ex-PE, Stanford GSB). - High level of board exposure, autonomy, and upside. Qualifications - Profile 1: General Athlete - Top performer at a consulting firm or investment bank with 2-4 years of experience and exposure to marketing. - Profile 2: The Growth Operator - 3-6 years in digital marketing, growth, or performance marketing roles at a high-growth tech startup or a multi-site healthcare or consumer company. Requirements - Brand: Define our visual identity and voice for multi-state expansion. - Performance marketing: Own new patient acquisition across various channels. - Social media: Oversee the strategy and execution of organic Instagram, TikTok, and Facebook. - New market launches: Build the pre-opening marketing playbook for new markets and offices. - Analytics and reporting: Build the marketing dashboard and report weekly on key metrics. Benefits - Ownership: Lead the strategy and execution of a seven-figure marketing budget. - Mission: Changing lives through exceptional dental care. - Mentorship: Work closely with the CEO and learn about operating a growth stage consumer healthcare startup. - Growth: Participate in the growing responsibilities and economics that come with our success. - Compensation: Target annual compensation of $125K-$150K, plus meaningful upside tied to individual and company performance. Logistics - Location: Remote-first. Strong preference for candidates based in Los Angeles, Bay Area, Phoenix, or Denver. - Travel: Approximately twice per month depending on location. - Start date: As soon as the right person is ready. - Nice to have: Spanish fluency is a meaningful plus (though not required).

• Plan and execute our industry event presence — trade shows, conferences, and sponsorships — from strategy through on-site execution and post-event follow-up. • Own the field event program: regional dinners, customer roundtables, partner events, and executive engagements. • Manage the full event lifecycle, including vendor selection and management, booth design, pre- and post-event outreach, swag, logistics, and lead capture. • Drive ABM execution across events: ensure target accounts are invited, engaged on-site, and handed off to sales with a clear follow-up plan. • Coordinate the webinar program end-to-end: platform management, promotion, live production, and follow-up. • Partner with Product Marketing and Alliance partners to deliver co-marketing and thought leadership webinars that convert. • Produce SEO-optimized blog content using AI tools against keyword briefs supplied by the SEO agency. • Edit, fact-check, and publish on a consistent editorial cadence; maintain on-page SEO hygiene in partnership with the agency. • Own organic social strategy on LinkedIn: editorial calendar, content production, and community engagement. • Build an employee advocacy motion that amplifies events, webinars, content, and product launches. • Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. • Partner with Customer Success and Product Marketing to identify advocates, gather stories, and feed the advocacy pipeline. • Build and execute campaigns in HubSpot — including segmentation, nurture workflows, event follow-ups, and webinar journeys — in partnership with RevOps, who owns platform administration and data operations. • Maintain clean campaign attribution so pipeline contribution is measurable by program.

• Define and execute the JAPAC field marketing strategy to drive pipeline growth and revenue attainment • Lead and develop a high-performing team of field marketers, fostering innovation and accountability • Partner with regional sales leaders to align marketing initiatives with sales priorities across enterprise, mid-market, and growth segments • Develop and scale a robust partner marketing program by designing "to-partner" and "through-partner" initiatives that accelerate pipeline and revenue across JAPAC. • Collaborate closely with partner sales leadership to design and execute joint marketing programs • Own regional marketing budgets, ensuring investments align with revenue targets and deliver strong ROI • Develop and implement regional marketing plans that align with global campaigns while addressing local market needs • Provide insights into the performance and impact of field marketing programs, including events and campaigns • Identify and scale best practices across regions to maximize effectiveness and efficiency • Work closely with global marketing teams to adapt messaging, campaigns, and programs for regional execution • Ensure strong cross-functional alignment to support field marketing success • Build and support team development, ensuring access to resources, budget, and career growth opportunities