• Define and evolve the Robots & Pencils visual identity system • Establish and document brand guidelines, standards, and usage rules • Create scalable design systems and templates for repeatable execution • Define system boundaries for brand expression across digital, print, presentation, and motion • Identify inconsistencies, gaps, and risks in current brand execution • Develop a clear roadmap for brand system evolution aligned to company growth • Act as final approval authority for all outbound brand materials • Establish structured intake, prioritization, and review workflows • Enforce visual consistency across all external-facing assets • Raise craft standards across the organization through clear expectations and feedback • Lead high-visibility marketing, growth, and business development assets • Translate brand strategy into concrete visual outcomes • Provide creative direction across digital, social, presentation, video, and print formats • Manage third-party vendors for video, motion, and print production.

We are looking for an Art Director who will take full ownership of the product’s visual decisions and build a brand campaign direction from scratch, deeply integrated into the product. The main goal of this role is to ensure high quality and consistency of visual solutions across the product, as well as to create a scalable brand direction that enhances product value for users and directly drives growth. Zeely AI is a platform that uses artificial intelligence to generate viral UGC videos and ad banners, as well as launch effective ad campaigns on Facebook and Instagram, helping small businesses become visible and scale. We already have 1mln+ users in the US and are consistently growing more than 4x year-over-year. Today, Zeely is ranked among the Top-3 products in its category on the US market, and our team has grown to over 150 specialists. Your key responsibilities: Building and developing the brand direction within the product; Creating visual packaging for users’ products, goods, and services: from idea to final execution; Selecting and curating references that meet high visual standards for Instagram and paid creatives; Ensuring a consistent visual quality across all formats and channels; Close cross-functional collaboration with the team, including AI Content Creators and AI Prompt Engineers; Adapting creative solutions for scalable implementation within the product. What we’re looking for: 3+ years of experience as an Art Director; Experience working with high-end brand visual content: product shoots, lifestyle, beauty / product photography, campaign visuals; Hands-on experience with AI tools for visual content creation; Strong ability to work with concepts, references, and visual directions; Experience creating or participating in brand campaigns / photo shoots; Systematic thinking and the ability to build scalable creative solutions; Independence and readiness to take full responsibility for results. Why it’s exciting to work with us: Work with cutting-edge technologies and contribute to building AI-powered tools Join a strong A-level team that motivates you to grow and achieve more Remote-first approach: work from anywhere, with the option to visit our offices in Warsaw and Kyiv Paid day offs and sick leaves — we care about your work-life balance Regular performance reviews to ensure your growth is transparent and rewarded Financial support — consultations for private entrepreneurs from our dedicated finance team Recruitment process: Intro call > Hiring Team Interview > Test Task > Final Interview > Reference Check > Offer Send us your CV — we’d love to get to know you better!

• Lead the Copy and/or Brand Architecture writing process and ensure copy integrates with design elements • Use data and feedback to inform creative decisions • Direct agency partners as needed on copy architecture • Work closely with leadership to set goals and define creative vision • Collaborate with marketing, product, and digital teams to inform and guide new initiatives • Identify comprehensive, cross-discipline solutions for complex branding challenges • Play a key role in developing and/or adopting new technologies or methodologies • Direct and mentor junior creative team members

• Idea Generation - We need someone with strong creative thought leadership to generate ideas and leverage clients' existing repository of creative assets, knowledge of product categories and familiarity of the a client's brand • Execution - Ability to retool, reformat and splice visual creative assets, that are up to client standards • Develop, utilize, and maintain well-defined processes to measure and report on creative ads on Facebook, Google, YouTube, Instagram, Search ads, Display and more • Provide guidelines for the look and feel of all creative including copy, images and videos • Have an understanding of cutting edge creative concepts that are driving action on social platforms; i.e. user generated content, testimonials, kinetic text, split screens) • Maintain brand messaging and enforce brand guidelines, while providing strategic focus for how to utilize those assets to drive business objectives • Persuasively and clearly present design concepts against strategies outlined to Creative Leadership and Marketing • Proactively identifies and recommends new approaches to improve our creative using design and industry trends, best practices • Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed. • Participates as a member of the team, taking on the conception and tactical design of projects from start to finish including iterations to creative during the flight of the campaign based on learnings • Understand client expectations and internal timelines around creative deliverables. • Conceptualize, design, and execute creative content for various advertising networks that include social, display, video, native, shopping and search channels. • Work alongside a production team to create copy/video/image content for various digital ad formats. • Create client-facing presentations actioning internal & client feedback. • Collaborate with Jump's leadership to pitch prospective new clients for the firm. • Spearhead development of content creation processes, internally between creative and production. • Create and oversee the development of all creative, delivering a high level of excellence. • Remain constantly aware of new creative developments within the industry to better service the client and maintain current and new business. • Work with our media buying team in developing overall marketing strategies. • Participation in market research, presenting creative concept development, and strategic direction. • Oversee the creative process from inception to final product and ensures quality of content and style to meet clients marketing objectives and the proposed media buying strategies • Foster progressive thinking and the pushing of boundaries • Stimulate professional development and inspiration within the team and direct reports • Be able to succeed in a deadline-oriented, fast-paced environment • Manage your creative team and work with other teams to plan, execute and report • Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications