• Set up, manage and optimize paid search campaigns • Support the SEM team in various tasks, such as analyses and reporting • Maintain and monitor bidding strategies, targeting settings, budgets • Manage the creation of large keyword lists • Define campaign budgets, align campaign goals • Provide recommendations for keyword and targeting opportunities • Collaborate with stakeholders in the business

• Set up, manage and optimize paid search campaigns • Support the SEM team in various tasks, such as analyses and reporting • Work closely with the wider paid search team to grow online presence and conversions • Ensure campaigns deliver positive ROI to achieve desired results. • Manage multiple accounts • Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics • Manage the creation of large keyword lists • Implement creative copy suggestions • Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles. • Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals. • Keep up to date with search engine and PPC industry trends and developments. • Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations. • Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

• Manage internal marketing campaigns from brief to execution. • Collaborate with the APAC Marketing Lead to receive briefs and translate them into actionable project plans. • Drive projects forward and ensure timelines and deliverables are met. • Act as a connector across time zones and facilitate communication and alignment. • Oversee project tracking and ensure smooth workflow across teams. • Apply industry experience in retail and defence, with B2B tech knowledge considered a plus. • Ensure marketing projects are understood, structured, and executed effectively.

• Design, implement, and manage paid advertising campaigns across various platforms • Work with team for keyword and audience research to guide campaign strategies • Monitor budget allocation and performance of all paid ad campaigns • Analyze campaign performance data to identify trends and insights • Provide basic reporting on campaign performance as needed • Collaborate with design team for assets to leverage and A/B test in campaigns • Perform other marketing and lead-gen related tasks as needed