• You lead, coach and develop a Belgium-based team of 4 sales representatives and 1 educator to deliver against business objectives, with a strong focus on hospital account performance and execution quality • You provide Belgium leadership as a member of the Benelux Leadership Team (BLX LT), ensuring tight alignment between Belgium & Luxembourg field execution and Benelux priorities, governance and cadence • You drive retention and growth of the installed base across the area by ensuring structured, proactive account management, disciplined prioritisation, and a strong field cadence (e.g., 1:1s, work-withs, team rhythm) • You drive Belgium business planning: segment and target the market opportunity, translate priorities into clear account/territory plans, and track progress via CRM and analytics to focus resources where they move the needle • You drive tender readiness and execution: coordinate the tender response process and RACI, mobilise inputs (value story, evidence, documentation and pricing inputs), and ensure disciplined post-outcome execution at account level • You maintain and drive a visible Belgium tender pipeline/tracker and run a regular internal rhythm to keep stakeholders aligned on status, risks, deadlines and next steps • You partner closely with internal stakeholders to address tender-driven operational requirements (for example, electronic invoicing expectations)

• Develop and execute sales strategy to retain, grow, and expand revenue in partnership with the President and Senior Leadership Team. • Identify, qualify, and pursue new business opportunities; build and maintain a strong, active sales pipeline. • Manage the full sales cycle, including prospecting, qualification, negotiation, and closing. • Strengthen and expand relationships with existing clients to drive retention. • Collaborate with Operations, Marketing, and Administration to align go-to-market strategies and ensure successful client onboarding and ongoing satisfaction. • Provide market feedback and participate in product development, pricing strategy, and service enhancements. • Analyze sales performance, pipeline activity, and account data to inform strategy and forecast revenue. • Represent CMC at industry conferences, events, and client meetings to enhance brand visibility and generate leads. • Ensure consistent communication of CMC’s value proposition and brand positioning in all client and prospect interactions. • Contribute directly to achieving and exceeding revenue targets. • Ability to work remotely, preferably residing in the Midwest or Southeast region. • Willingness to travel up to 50% to client sites and industry events as needed.

• Build and execute enterprise account plans grounded in proactive research, outbound prospecting, and strategic demand generation • Own the entire enterprise sales cycle from prospecting, initial outreach, lead qualification, discovery, demo, solution design, proposals, procurement, negotiation, and close • Drive multi-threaded enterprise conversations across digital, marketing, commerce, innovation, and IT teams • Sell a complex SaaS platform by deeply understanding customer challenges and mapping Firework solutions to their business outcomes • Partner closely with Marketing, Customer Success, and Integration Solutions to align on strategies to ensure successful integration, world-class customer experiences, and long-term client impact • Provide product and GTM feedback to support ongoing product innovation and roadmap development • Track KPIs around revenue, pipeline health, and sales activity; refine strategy and decision-making based on insights • Travel to client meetings, workshops, and industry events as needed (30-40% expected)

• Build and execute enterprise account plans grounded in proactive research, outbound prospecting, and strategic demand generation • Own the entire enterprise sales cycle from prospecting, initial outreach, lead qualification, discovery, demo, solution design, proposals, procurement, negotiation, and close • Drive multi-threaded enterprise conversations across digital, marketing, commerce, innovation, and IT teams • Sell a complex SaaS platform by deeply understanding customer challenges and mapping Firework solutions to their business outcomes • Partner closely with Marketing, Customer Success, and Integration Solutions to align on strategies to ensure successful integration, world-class customer experiences, and long-term client impact • Provide product and GTM feedback to support ongoing product innovation and roadmap development • Track KPIs around revenue, pipeline health, and sales activity; refine strategy and decision-making based on insights • Travel to client meetings, workshops, and industry events as needed (30-40% expected)