Senior Director, Wholesale Marketing - NA HOKA Remote US - California Remote US - Arizona Remote US - Washington Remote US - Utah Remote US - Texas Remote US - Pennsylvania Remote US - Oregon Remote US - New York Remote US - Minnesota Remote US - Massachusetts Remote US - Indiana Remote US - Colorado Remote Full time 20641 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: Sr. Director, Wholesale Marketing - NA HOKA Reports to: VP, Marketing - NA HOKA Location: Remote - US Interested applicants must reside in one of the following approved states: California, New York, Oregon The Role The Sr. Director, Wholesale Marketing leads the strategic direction, team development, and category growth and demand generation for HOKA’s Lifestyle, Sport & Outdoor, and Run Specialty in the wholesale channel across North America. This leader oversees WS Marketing leaders and their teams, building a diverse, high-performing organization grounded in authenticity, collaboration, and accountability. You’ll drive long-term category strategies, set clear priorities, and align wholesale marketing plans to HOKA’s North America 5-Year Strategic Plan. Using consumer and marketplace insights, you’ll identify opportunities, cultivate innovation, and guide impactful partner activations across a broad ecosystem of wholesale accounts in the U.S. and Canada. As a strong cross-functional connector, you’ll work closely with Sales, Merchandising, Brand Marketing, Creative, PR, Product, and DTC to ensure channel-relevant storytelling, seamless seasonal execution, and consistent marketplace excellence. You’ll deliver results through disciplined planning, resource allocation, and strong financial stewardship, ensuring HOKA’s wholesale marketing investments drive measurable commercial and brand impact. You’ll champion continuous improvement, lead change effectively, and create an environment where teams feel valued, supported, and inspired to do their best work. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. Your Impact Strategic Leadership & Vision - Takes a long-term, big-picture view of the NA wholesale landscape, prioritizing work that provides the greatest commercial and consumer impact. - Leads the development of unified strategic plans across Lifestyle, Sport & Outdoor, and Run Specialty, ensuring integrity, alignment to values, and consistent decision-making. - Establishes KPIs, evaluates downstream impacts, and uses data to make informed business decisions that drive category performance and deliver measurable results. - Ensures strategies reflect emerging trends and competitive advantages, enabling HOKA to maintain and build category leadership across diverse channels. Team Leadership & Organizational Development - Builds and leads diverse, complementary teams by hiring talent with long-term potential and fostering a culture where individuals are valued and appreciated for their contributions. - Regularly provides real-time coaching, enabling team members to learn, grow, and strengthen their leadership capabilities. - Models integrity, accountability, and consistency in leadership decisions, quickly addressing behaviors that do not align with Deckers core values. - Creates an inclusive, collaborative environment where open communication, trust, and cross-functional partnership thrive. Marketplace & Partner Strategy - Develops deep, authentic relationships with top-tier wholesale partners, conveying objectives clearly and proactively simplifying complexities across both organizations. - Delivers insights and marketplace perspectives that support impactful seasonal launches, thoughtful commercial investments, and consumer-led storytelling. - Anticipates partner needs, leads problem-solving efforts, and ensures HOKA is agile enough to support multiple stakeholder groups across three categories. - Guides teams in developing overall sell-in and sell-through readiness through training, field support, and in-store programs that drive consistent adoption and commercial success. Cross-Functional Collaboration - Creates aligned strategies with Sales, Merchandising, Brand Marketing, PR, Creative, Product, and DTC, ensuring strong partnership and shared accountability across functions. - Leverages diverse perspectives across internal teams to identify opportunities, challenge assumptions, and strengthen category authenticity and execution. - Communicates proactively, building strong relationships across matrixed teams from individual contributors to executives. - Encourages cross-functional ways of working that increase agility, streamline processes, and improve execution efficiency. Innovation, Problem-Solving & Continuous Improvement - Uses consumer insights, account data, and marketplace trends to identify new opportunities and enable product/marketing innovation. - Models curiosity, encourages teams to explore new ideas, and creates space for controlled risk-taking that leads to unique solutions. - Leads change management efforts across WS Marketing, identifying impacts to teams, partners, and processes to ensure successful adoption of new ways of working. Insights, Reporting & GTM Participation - Consolidates insights across categories into compelling, transparent reporting that drives strategic decision-making across the NA organization. - Interprets data to prioritize work, influence seasonal GTM planning, and recommend opportunities to elevate consumer and partner impact. - Presents recommendations to senior leadership in a clear, compelling manner, anticipating questions and demonstrating deep accountability for outcomes. Who You Are - Bachelor’s degree in marketing, business, management, or related field required. - 12+ years of experience in wholesale trade marketing, marketplace marketing, or related fields - preferably footwear/apparel. - Experience overseeing multiple business categories or large-scale marketing programs. - Proven success leading and developing leaders and high-performance teams. - Deep experience in wholesale environments (digital + brick-and-mortar), including account marketing, POP, retail buildouts, and commercial planning. - Strong background in consumer, field, digital, event, and brand marketing. - Demonstrated success influencing senior leadership and steering complex cross-functional initiatives. - Expertise in the running, lifestyle, and/or outdoor industry strongly preferred. - Ability to define and drive vision, strategy, and execution across multiple categories and partners. - Exceptional judgment, strategic thinking, and decision-making in dynamic environments. - Strong organizational skills with the ability to prioritize and manage multiple high-impact initiatives. - Highly effective communicator, able to influence and present to senior leaders and key external partners. - Strong budget management and financial acumen with experience allocating resources across categories. - Skilled in navigating complexity across global matrixed organizations. - Innovative leader with strong operational discipline and ability to build scalable processes. - Adept at resolving complex or ambiguous challenges with a solution-oriented mindset. - Excellent written and verbal communication skills. What We'll Give You – - Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. - Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. - Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. - Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras - Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. - Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $185,600.00 - $250,500.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote) Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

• Develop and execute customer-specific marketing strategies to drive awareness, adoption, and revenue growth for healthcare professional-targeted products; • Create go-to-market plans for new product launches and updates; • Supervise and mentor the Marketing Coordinator; • Collaborate with product management and development teams; • Create compelling marketing collateral and sales tools; • Work with the Maintenance of Certification (MOC) team; • Manage the marketing budget for portfolio-specific initiatives; • Monitor and analyze key performance indicators (KPIs);

Role Description Bowman has an opportunity for a Marketing Specialist to join our team remotely. In this position, you will enjoy a fast-paced, creative and collaborative team environment where you’ll be expected to exercise strong organizational and problem-solving skills to effectively manage multiple priorities and consistently meet deadlines. As a vital part of our sales efforts, you will work directly with subject matter experts at all levels and will be required to demonstrate strong communication skills and a high degree of professionalism to successfully complete detailed proposal submissions. You would be joining a nationwide team of marketers and helping to expand our growth initiatives all while enjoying comprehensive benefits including remote working (in office/hybrid/remote options available) and flexible PTO. Purpose: Intermediate individual contributor and proposal producer who provides support in the execution of the company’s sales and marketing initiatives. Responsibilities - Perform work under limited supervision requiring the need to exercise independent judgement and discretion on a regular basis. - Work collaboratively with cross functional groups to produce sales and marketing collateral to support business initiatives. - Maintain up-to-date knowledge of key organizational project initiatives and industry competitors. - Preparation of proposals in response to RFP requests, qualifications and teaming opportunity materials for both public works and private development projects managing the process from content generation through to debriefing. - Leverage a whole-brain approach to marketing—balancing strategic thinking with creative execution—to develop compelling, visually engaging content that resonates with target audiences. - Apply graphic design skills/knowledge to elevate visual storytelling and mentor junior staff in design principles, branding consistency and layout best practices. - Assist business development/project teams with prequalification and lead tracking efforts. - Prepare presentations and assist with interview preparation. - Produce marketing and communications collateral including brochures, project profiles, team resumes, etc. - Create visually appealing graphics in support of proposal preparation and corporate initiatives, as needed. - Maintain efficient marketing processes, record keeping systems and historical information per department standards. - Assist in management and integrity of company project and resume database. - Contribute to the development and maintenance of graphics library. - May assist in coordinating and potentially participating in industry, tradeshow and recruiting events. - Research and compile data on clients, communities and/or markets to support strategy development. - Complete day-to-day marketing tasks, projects and activities, as requested. Success Metrics and Competencies - Strong time management, self-reliance and ability to operate independently with limited direction. - Strong organizational and problem-solving skills with the ability to pivot in a fast-paced environment while effectively managing multiple priorities. - Strong sense of urgency in responding to stakeholders. - Demonstrated ability to think proactively, exercise sound judgment and resourcefulness. - Strong work ethic, a positive attitude, and a willingness to learn and grow. - Exemplify the Bowman brand internally and externally. - Proven ability to synthesize information into professional marketing communications. - Work collaboratively with cross functional groups. Qualifications - Minimum of two (2) years professional services marketing experience with emphasis and clear understanding of proposal development. (AEC preferred) - Associate or bachelor’s degree in marketing, communications, or related field preferred. Commensurate work experience also considered. - Proficient in Adobe Creative Suite (InDesign, Illustrator, and Photoshop) and Microsoft Office Suite (Word, Excel, and PowerPoint). - Experience preparing proposals in response to RFP requests. - Excellent writing, editing and communication skills. - Strong organizational and problem-solving skills. - Strong graphic design and layout capabilities. - Flexibility to work as needed to meet deadlines. Benefits - Medical, dental, vision, life, and disability insurance - 401(k) retirement savings plan with company match - Paid time off, sick leave, and paid holidays - Tuition reimbursement and professional development support - Discretionary bonuses and other performance-based incentives - Employee Assistance Program (EAP), wellness initiatives, and employee discounts - Eligibility for certain benefits may vary based on position, location, and employment status.

Role Description Join a stellar team of leaders and experts in fintech, blockchain, cryptography, infrastructure, and security to build the next generation of core banking systems. We're hiring our Head of Marketing to lead our brand and growth globally. This is B2B marketing for banks, large financial institutions, and regulated fintechs. Our buyers are CTOs, heads of digital assets, compliance officers, and executive committees at institutions that move slowly, evaluate carefully, and demand technical depth and regulatory rigor before they sign. You'll build the strategy, content, and demand engine that earn their trust. A core part of this role is translating deep technical, domain specifics, and regulatory substance into clarity. Dfns operates at the intersection of cryptography, blockchain, infrastructure and financial technology. We expect you to dig into the technology and the financial landscape, then turn that depth into positioning, messaging and campaigns that resonate with senior executives, technical buyers, and developers at banks, exchanges, custodians, and fintechs. This role blends strategic leadership with hands-on execution. You'll report to our CEO and work closely with Sales, Product, Engineering, Support, and the executive team. Responsibilities - Act as a force multiplier for the leadership team by identifying inefficiencies, proposing practical ideas and solutions, and turning them into measurable outcomes. - Define and execute Dfns' brand, positioning, and marketing strategy. - Plan and run B2B campaigns targeting financial institutions and regulated fintechs. - Build and nurture relationships with media, analysts, and ecosystem partners. - Lead content end-to-end: blog posts, case studies, white papers, videos, technical documentation, social, and press, with weekly hands-on writing. - Own product marketing: messaging, positioning, launches, sales enablement, advertisements, and competitive intelligence. - Own the website (Webflow) and deck library (Google Drive, Figma) end to end (information architecture, content, design) managing the cadence between major revamps and iterative updates, and keeping web and decks aligned. - Run digital marketing (SEO, GEO, website, email, newsletters). - Operate the analytics stack (GA, GTM, attribution). - Build and optimize lead-gen funnels and ABM motions that convert both hasty startups and long, complex institutional sales cycles. - Use AI to create internal tools and automations under internal security guardrails. - Improve our CRM (Attio) workflows and lead-to-client data quality across the funnel. - Decide which events to attend, sponsor, or speak at, and organize side-events with our Event Manager, at the conferences that matter (Sibos, Money 20/20, Point Zero Forum). - Manage the marketing budget for cost-efficient, measurable ROI. - Hire and mentor a high-performing marketing team as we scale. - Develop and run playbooks, processes, and sales pitches as we grow. Qualifications - 10+ years of enterprise marketing experience, including 2+ years in leadership roles, with a proven track record selling to financial institutions and/or fintechs. - Demonstrated success driving brand awareness and pipeline in finance and tech. - Experience running complex enterprise sales cycles with long evaluation periods and multi-stakeholder buying committees. - Skilled in growth and demand techniques: ABX, account-based experience, email automation, retargeting, event marketing, co-marketing, SEO/GEO, growth funnels. - Track record building thought leadership programs (bylines, podcasts, keynotes, press) and executing event-led marketing in B2B fintech, crypto, or enterprise software. - Proficient with CRMs, marketing automation, lead-gen platforms, data enrichment, analytics, and AI-native marketing tools. - Track record running analyst relations programs (Gartner, Forrester, IDC) and review platforms (G2, PeerInsights). - Comfort managing co-marketing relationships with large enterprise partners (IBM-style organizations) without losing startup velocity. - A clear editorial point of view: anti-hype, anti-sensational, comfortable with intellectual conflict, willing to call out bad practices in the market. - Data-driven mindset making decisions from CRM, metrics, and pipeline data. - Exceptional storyteller with the editorial taste to set a high quality bar for all content. - Entrepreneurial mindset able to self start, champion new ideas, and execute end-to-end. - Solid technical knowledge of finance, blockchain, cybersecurity and cloud software. - Strong analytical skills for interpreting data and optimizing campaigns. - Experience operating in a remote-first environment across multiple time zones. - Pragmatic approach to balancing speed, brand integrity, and business priorities. - Experience working with founders/CEOs in "analyze first, lead second" mode rather than rushing to install a new playbook. - Excellent written and verbal communication skills, willing to travel for events and customer meetings. Fluent in English, other languages are a plus. Requirements - Title: Head of Marketing - Salary: $140,000–240,000 per year (full-time + commissions) - Equity: 200–400 stock options vested over 4 years - Benefits: Healthcare, pension plan, and travel expenses - Location: US or EU (remote-first, office optional) - Equipment: MacBook Pro + essentials Process - Intro call with Co-CEO (30 min) - Personality and cognitive tests (45 min) - Focus interviews with the hiring panel (90-120 min): - B2B marketing strategy and positioning - Demand generation and product marketing fundamentals - Work ethics - Culture fit check - Final interview with CEO (30 min) - Reference calls and background checks