Role Description We’re looking for a curious, data-loving Digital Optimization Strategist to help us drive results for some of our largest clients. In this role, you’ll partner closely with Account Managers while you focus on what you do best—building, optimizing, and improving campaigns across Paid Social and Display. - Manage and optimize campaigns across Meta, YouTube, Snapchat, TikTok, and Display - Analyze performance and make adjustments to improve results (targeting, creative, placements, etc.) - Keep a close eye on campaign trends and jump on opportunities in real time - Partner with Account Managers to align performance with client goals and KPIs - Build audience targeting strategies that drive strong ROI - Turn data into clear, simple insights that others can easily understand - Collaborate with creative teams to improve ad performance - Test new ideas, strategies, and approaches to keep campaigns fresh and effective - Stay up to date on platform changes and new trends in digital marketing Qualifications - 3+ years of experience working in digital marketing (Paid Social + Display) - Hands-on experience with platforms like Meta, YouTube, Snapchat, and TikTok - Strong analytical skills—you’re comfortable working with data and finding insights - Solid Excel skills (you don’t need to be a wizard, but you know your way around) - Ability to explain performance in a way that actually makes sense to others - A proactive mindset—you don’t wait to be told what to do - Ability to manage multiple campaigns and priorities without dropping the ball Requirements - Bachelor’s degree in Marketing, Business, Advertising, or related field (or equivalent experience) - 3+ years optimizing digital campaigns - 2+ years working with reporting/analytics Benefits - The annualized base salary for this role will be $45,000.00 - $55,000.00 - Variable compensation is not reflected in these figures and based on the role, may be applicable - Exact compensation may vary based on skills, experience, location, and union representation, if applicable

Role Description Travel Leaders Network is currently seeking a Social Media & Digital Marketing Content Creator – Organic Social Media to join our Digital Marketing team. You will be an integral part of the day-to-day development, execution and strategy of our organic Social Media & digital marketing campaigns including: - Writing content - Creation of graphics - Short form video such as Instagram Reels, TikTok’s, Facebook and Instagram Live’s - Scheduling content - Engaging with consumers across social channels - Monitoring analytics and reporting This role will also support our Social Media Programs such as Social Share and Social Share Pro in content creation and strategy, program management servicing thousands of travel advisors and agencies member agencies who use this distributed social content solution to power their local social media channels across the US and Canada. You will be deeply involved in our Social Media Influencer programs such as Social Lab, Creator Circle and Content Immersions creating and distributing content, writing and designing marketing materials, hosting webinars, providing training and support and more. This role will be perfect for someone who is creative in the social media space, up-to-date and acts quickly on social media trends, is comfortable being the face and voice of our business in Facebook Live’s, Reels & TikTok’s. If the idea of creating social media content for a fabulous brand in travel sounds exciting to you – this role is for you. This role will be a remote work from home role with a variety of domestic and international travel requirements. In this role at Travel Leaders, you will work across business units and brands with a variety of departments, including Creative Studio, Account Management, Technology and Sales. Qualifications - You are passionate about social media content creation – you get excited at the idea of creating content that drives high performance metrics. - Obsessed with social media: Facebook, Instagram & TikTok primarily. You quickly grasp at new social media platforms like Threads, etc. - Very well written and spoken – Attention to detail and well thought out copy are extremely important in this role. - Understand that perception is very important. You will become the face and voice of our business across consumer facing social media channels. - Belief that the best social content is created to meet consumers where they are. - Bachelor’s degree in Marketing, Business Administration or equivalent (required) - 3+ years digital marketing or social media experience - Proven self-motivated with the ability to work independently - Demonstrated strong communication and/or sales skills with a variety of audiences - Experience in the travel and/or tourism industry a plus - Must be extremely organized and able to work on many programs simultaneously - Up to 15% Domestic and International travel Requirements - SOCIAL SHARE and SOCIAL SHARE PRO – Support and create content for our subscription based distributed social content platform that posts social media on behalf of thousands of member agencies to their local social channels. - TIKTOK, REELS & SHORT FORM VIDEO – Develop short form video content such as Reels, TikTok, YouTube Shorts, etc. - EVERY DAY CONTENT – Coordinate strategy and creation of every day social content in alignment with our business, travel trends and travel advisors. - WRITE & DESIGN – Responsible for writing and designing content for Social Media channels, monthly emails, webinars, and more. - BIG IDEAS – Strategize, create and execute social media content ideas for consumer facing marketing channels. - REPORTING & ANALYTICS – Create analytics reporting on all organic social content to identify social trends and performance. - SCHEDULE & PUBLISH – Responsible for scheduling and publishing all consumer facing organic social content. - INFLUENCE – Comfortable being the face, voice and personality for our network of travel agents. - TEAM PLAYER – Share creative content and ideas with the team and celebrate results. - TRAVEL – This role will require 15% travel both within the US and Internationally. Benefits - Medical insurance - Meal tickets - Transportation allowance - Paid time off - Discounted employee travel options - Access to LinkedIn Learning webinars and courses

• Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels. • Own demand generation initiatives focused on qualified leads, pipeline growth, customer acquisition, and revenue contribution. • Manage and optimize email marketing programs using Mailchimp, including campaigns, automations, segmentation, personalization, deliverability, and reporting. • Plan, launch, manage, and scale paid media campaigns across Google Ads, LinkedIn Ads, and other relevant channels. • Lead SEO strategy including technical SEO, on-page optimization, content strategy, backlink growth, keyword expansion, and AI-search visibility. • Build landing pages, funnels, nurture sequences, and CRO experiments to maximize conversion rates. • Use AI tools and agents to improve productivity across content creation, research, campaign optimization, reporting, personalization, and workflow automation. • Build automated reporting dashboards and performance scorecards with clear ROI metrics. • Continuously test creatives, messaging, audiences, channels, and funnels through structured experimentation. • Collaborate with Sales, Product, Design, and Leadership teams to align marketing initiatives with business objectives. • Present insights, forecasts, opportunities, and growth recommendations to leadership stakeholders. • Manage marketing workflows and campaign execution using ClickUp (nice to have). • Monitor market trends, competitor activity, platform changes, and emerging AI capabilities. • Improve marketing operations by implementing scalable systems and reducing manual processes.

Role Description The Office of Communications Digital Brand Manager remote position is responsible for protecting, enhancing, and actively managing High Point University’s digital reputation across all online platforms. This position oversees the strategy, execution, and daily operations of the university’s digital brand presence, ensuring that all external-facing content and interactions reflect the institution’s values, voice, and commitment to excellence in customer service. - Manages a team that monitors and engages across platforms including but not limited to news media, Facebook, Instagram, Reddit, TikTok, YouTube, Wikipedia, and Google Reviews. - Leads the development and execution of timely, professional, and brand-aligned responses to online commentary, reviews, and inquiries, ensuring consistent and high-quality digital experience. - Supervises the Digital Brand Specialist and Digital Concierge, as well as graduate student staff who support extended-hour coverage. - Provides active monitoring and engagement seven days a week from 8:00 a.m. to 10:00 p.m., including oversight of customer service interactions within the university’s parent Facebook group. Qualifications - Bachelor’s degree required (Communications, Public Relations, Marketing, Digital Media, or related field preferred). - Minimum of 3–5 years of experience in digital communications, brand management, public relations, or social media strategy. - Demonstrated experience managing online reputation, customer engagement, or crisis communication in a digital environment. - Experience supervising staff and coordinating team workflows preferred. - Experience writing and editing for digital platforms, including public-facing responses. Requirements - Strong understanding of digital brand management and online reputation strategies. - Deep familiarity with major social and content platforms (Facebook, Instagram, Reddit, TikTok, YouTube, Wikipedia, Google Reviews). - Exceptional writing and editing skills with the ability to tailor tone for customer service, PR response, and brand voice. - Ability to think strategically while executing tactically in real time. - Strong judgment and discretion when handling sensitive or high-visibility communications. - Proven ability to manage multiple priorities in a fast-paced, high-expectation environment. - Strong leadership and team management skills, including scheduling and performance oversight. - Data-informed mindset with ability to analyze trends and adjust strategies accordingly. - Ability to collaborate across departments and maintain strong campus relationships. Benefits - Oversees and manages High Point University’s digital reputation across major online platforms including but not limited to Facebook, Reddit, Wikipedia, and TikTok. - Creates the content and execution of online engagement, ensuring timely, accurate, and brand-aligned responses. - Supervises the Digital Brand Specialist and Digital Concierge, providing direction, training, and performance management. - Oversees graduate student staff supporting weekend and extended-hour coverage. - Manages team scheduling to ensure consistent coverage from 8:00 a.m. to 10:00 p.m., seven days a week. - Oversees and guides online PR responses, including responses to reviews, comments, and media-related discussions. - Monitors and engages within the parent Facebook group, ensuring a high level of customer service and brand representation. - Establishes standards, templates, and best practices for digital communication and response protocols. - Identifies emerging trends, risks, and opportunities related to the university’s online reputation. - Collaborates with Office of Communication, Admissions, Student Life, and other departments to ensure consistent messaging. - Provides regular reporting and insights on digital sentiment, engagement trends, and reputation metrics. - Serves as a key point of contact for escalated digital communication issues or sensitive situations. - Maintains a positive work atmosphere by communicating effectively with students, parents, faculty, staff, and leadership. - Other duties as assigned. Accountability - Responsible for the overall health, consistency, and strength of the university’s digital brand and reputation. - Responsible for the performance and effectiveness of the digital brand team, including full-time and student staff. - Accountable for ensuring timely, professional, and brand-aligned engagement across all monitored platforms. - Responsible for maintaining high standards of customer service in all digital interactions. For more information about this position, please contact Lauren Whitley, Vice President for Communications Management at lwhitle2@highpoint.edu.