Marketing Analyst Location: United States (Remote) Employment Type: Contract Job Description: Job#: 3033333 Job Description: Role Overview We are seeking a contract Marketing Analyst for a 12-month project. This role is pivotal in transforming unorganized data from multiple internal and external sources into actionable reports that support weekly and monthly objectives. The ideal candidate will have a strong understanding of video game marketing to help refine publishing processes and strategy. The position will involve owning the Gamesight attribution platform, tailoring it to business needs, and collating its data with Level Up and Google Analytics for comprehensive reporting. Key Responsibilities - Create analytics reports for marketing initiatives to track player patterns and engagement. - Proactively resolve discrepancies and troubleshoot inaccuracies between multiple data sources to identify meaningful trends. - Generate analysis reports and identify optimizations for the publishing organization that track progress towards established KPIs. - Identify missing data and build solutions for incorporating it into future analysis. - Handle ad-hoc data requests and foster an understanding of each client's data sources. - Bridge the expertise of analytics with the needs of the publishing organization to generate trend reports and optimization strategies. - Document processes for how new reports are generated and identify steps for future automation. Required Qualifications Experience: 1-3 years of online marketing, web analytics, or research experience. Direct experience in online direct marketing or online media performance analysis is required. Knowledge: Experience in video game marketing is required. The candidate should be a marketer first, rather than a programmer or data analyst. Proficiency in creating data visualizations is also necessary. Technical Skills: Familiarity with marketing tools like Gamesight, Level Up, and Google Analytics is required for the role. Preferred Qualifications - Coding skills in R, SQL, or Python are a bonus. - A desire to find the right data from the right sources to help explain player behavior. Compensation & Benefits The pay rate for this position is between $40.00 and $50.00 per hour. This organization offers a comprehensive benefits package to eligible employees. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Apex uses a virtual recruiter as part of the application process. Click here for more details. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide. Employee Type: Contract Remote: Yes Location: Bellevue, WA, US Job Type: Digital Experience and Content Strategy Pay Range: $40 - $50 per hour Similar Jobs - Marketing Regulatory Review Analyst - Sr. Analyst, Marketing Operations - Marketing Coordinator - Marketing Technology Manager - Marketing Project Manager

• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research). • Develop customer, application, and workflow insights using quantitative and qualitative data. • Measure and report on marketing campaign effectiveness across digital, field, and partner channels. • Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data‑backed insights. • Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis.

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Role Description The primary focus of this role will be to build and maintain reports and dashboards in PowerBI to support the FWS sales and marketing stakeholders. The Marketing Data Analyst will work closely with sales, brand and performance media teams, the Farmers.com team, the FFQ online quote platform team, the Direct Sales team, and the Customer Experience team. This position is key to ensuring that data-driven insights are effectively communicated to support marketing strategies and decision-making. - Responsible for supporting Marketing's objectives for acquisition, retention, cross-selling, and profitability by identifying, designing and implementing advanced analytic projects. - Leads market analytics team projects. Implements local market planning and analysis. - Leverages customer information such as transactional and behavioral data, demographic and attitudinal overlays, and primary and secondary research to make business decisions regarding product development, marketing investments, competitive intelligence and other functional areas. - Assists with and/or leads a multitude of diverse projects ranging from Local Market Planning, Agency and Customer Segmentation to deriving actionable rules for trigger based marketing campaigns. - Serves as a key subject matter expert in marketing analytics. - Provides feedback and insight on assignments while assisting with material analysis. - Leads and assists with implementing local market planning development, analysis and execution. - Performs competitive intelligence research and analysis leveraging internal and external data. - Partners with marketing and planning to support strategic initiatives and its impact of customer marketing. - Understands and ensures collaboration with use of database analysis for devising business strategy. - Delivers actionable program measurement and drives marketing tactics and strategy through data analytics. - Understands and prioritizes analytical needs to deliver solutions and drive implementation. - Builds and enhances processes that provide systematic measurement of Marketing initiatives. - Develops actionable measurement of marketing programs that drive follow-up strategy and tactics. - Provides quantitative analyses and statistical modeling that impact strategic decision-making. - Utilizes the database to surface relevant analysis and opportunities to support client's key business objectives. - Provides tactical marketing and analysis support to internal customers including: extensive customer profiling, segmentation, customer lifetime value analysis, response and attrition models, holistic customer business views, in-depth campaign assessment and local market opportunity, planning and analysis. - Serves as a team member on complex, strategic analysis projects ensuring high quality deliverables and relevant recommendations. - Identifies opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc. - Outlines and defines analytic approach for client needs including pre and post-campaign analysis, measuring and analyzing response to marketing offers and making recommendations for enhancements to campaign strategy. - Summarizes analytical data into user-friendly reports translating highly technical, detailed data into recommendations for marketing execution. - Performs other functions as assigned. Qualifications - 4+ years of experience working with Data Analysis or related roles. - Experience working with Python and SQL. - Data Visualization tools such as PowerBI. - Critical thinking and close attention to details. Benefits - Competitive salary and performance-based bonuses. - Comprehensive benefits package. - Career development and training opportunities. - Dynamic and inclusive work culture within a globally renowned group. - Private Health and Dental Insurance. - Pension Plan. - Meals tickets. - Life Insurance. Company Description Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.