• Execute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.ai • Build, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standards • Manage QA workflows to review, refine, and approve AI-generated content before publication • Repurpose long-form content into short-form assets across channels using AI workflows • Document all content workflows and prompt systems as SOPs for team repeatability • Set up and manage AI-driven campaign orchestration across email, paid, and organic channels • Use predictive AI tools to identify optimal send times, audience segments, and campaign triggers • Monitor campaign performance in real time and action AI-generated optimization recommendations • Build and maintain campaign calendars using AI scheduling and workflow automation tools • Ensure all campaign tasks are executed against documented SOPs with clear performance benchmarks • Produce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-E • Develop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnails • Support short-form and long-form video production including AI-generated hooks, b-roll, and caption overlays • Assist with basic video editing and asset repurposing workflows using AI-assisted tools • Deliver creative assets on brief, on time, and within brand standards for all channel needs • Execute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AI • Generate content outlines, meta data, and SEO drafts; upload and format into CMS platforms • Lead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGE • Track and report both traditional SERP rankings and AI search visibility metrics weekly • Support basic technical SEO tasks including internal linking, schema markup, and page speed flagging • Create, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or Publer • Use AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real time • Build automated content calendars that draw from AI content pools while maintaining platform-specific tone and format • Monitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actions • Repurpose PR wins, blog content, and campaign assets into social-ready formats using AI • Configure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changes • Deliver regular AI-synthesized competitive briefings to the marketing team and leadership • Maintain a live competitive intelligence dashboard updated continuously through AI monitoring feeds • Surface messaging gaps, whitespace opportunities, and market positioning insights from competitive data • Research relevant publications, journalists, and thought leadership targets to support PR outreach • Use AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channels • Run AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variants • Build and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brand • Generate media pitch drafts, press releases, and thought leadership content using AI with human review • Enforce brand voice consistency across all AI-generated content through documented review checkpoints • Generate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaigns • Support campaign setup, audience configuration, and creative organization across Google, Meta, LinkedIn, and other ad platforms • Leverage AI bidding and audience optimization tools (e.g., Google Performance Max, Meta Advantage+, Smartly) to improve ROAS and reduce CPA • Build automated reporting pipelines that surface AI-generated insights on performance, creative fatigue, and budget efficiency • Deliver weekly paid media performance reports with AI-synthesized analysis and actionable recommendations • Manage an AI-enhanced DAM system (e.g., Bynder, Brandfolder, or Canto) to organize, tag, version, and retrieve all digital assets across the team • Integrate AI tools into the website CMS for content personalization, chatbot functionality, dynamic landing pages, and on-page SEO • Use AI-driven website analytics and heatmapping tools (e.g., Hotjar AI, Microsoft Clarity) to surface UX issues and conversion improvement opportunities • Maintain asset governance — right asset, right format, right channel — using AI-powered workflow automation and approval routing • Ensure all digital assets, including website pages, are current, on-brand, and accessible through documented asset management SOPs • Build, maintain, and enforce SOPs that embed AI tools into daily, weekly, and monthly marketing workflows for every team member • Conduct regular audits of tool usage across the team — identify gaps, coach laggards, and escalate blockers • Create how-to documentation, short training guides, and prompt templates so team members can execute AI tasks independently • Act as the internal AI marketing resource — evaluating new tools, running pilots, and making adoption recommendations • Track and report on AI adoption metrics: tasks completed via AI vs. manually, time saved, and output volume • Coordinate with any technical, IT, or operations stakeholders to ensure AI tools are securely and reliably integrated

Role Description We're looking for a Manager, Marketing Campaign Operations to lead a globally distributed team of Marketing Automation Specialists responsible for executing the high-volume campaign work that drives our marketing engine. You'll own the systems, standards, and team rhythms that make consistent, high-quality production possible across time zones, and you'll be accountable for the output. This is a player coach role where you'll also carry your own IC workload, owning select high-impact projects and initiatives end-to-end. This is an execution-first role that requires: - Deep marketing operations expertise - Serious process discipline - Proven experience leading remote teams to deliver at volume without sacrificing quality If you thrive on bringing order to complexity and still want to stay close to the craft, this role is for you. This role is based in the US and reports to the Director of Marketing Campaign Operations. Qualifications - 8+ years of experience in marketing operations or marketing automation in a B2B SaaS environment, including 2+ years managing or leading a team - Expert-level Marketo knowledge across program architecture, smart lists, lead scoring, tokens, and campaign execution best practices; Marketo Certified Expert (MCE) strongly preferred - Solid working knowledge of Salesforce CRM, including campaign management, lead lifecycle, and reporting - A track record of building operational infrastructure that enables teams to deliver high-quality work at sustained volume - Exceptional attention to detail; you catch errors before they ship and build systems that catch them before they reach you - Familiarity with Zoom Events, Salesloft, or comparable marketing tools - Direct, clear communication style with the confidence to push back, escalate, and hold the line on quality and process - Working knowledge of HTML/CSS, with the ability to troubleshoot and edit email and landing page code as needed Requirements - Lead and manage a globally distributed team of Marketing Automation Specialists - Set clear, measurable expectations for performance, quality, and delivery - Build structured onboarding and role-specific training - Own the operating model for the COE: intake processes, prioritization logic, SLAs, handoff protocols, and escalation paths - Assign work to the team via our PMO system - Build and enforce QA checkpoints and review standards for all campaign deliverables - Define, track, and report on COE performance metrics - Independently own, drive and execute select marketing operations projects - Serve as the primary operational interface between the COE and US-based campaign managers - Lead, develop, and grow a team of marketing professionals Benefits - Employer subsidized medical/vision and dental coverage for full-time employees - 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) - Monthly stipend to support your work and productivity - Flexible Time Away Program, plus Sick Time Off - US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans - US employees receive 12 paid holidays per year - Up to 24 weeks of Parental Leave - Personal paid Volunteer Day to support our community - Opportunities for professional growth and development including access to Udemy online courses - Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account - Teleworking options from any registered location in the U.S. (role specific)

• Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation • Maintain campaign tracking frameworks to ensure consistent reporting • Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis • Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs • Ensure clear handoff between Marketing and Sales through defined processes and data consistency • Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond • Support marketing attribution and campaign performance analysis across channels • Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution • Translate performance data into actionable insights for marketing stakeholders • Administer and optimize Marketo and support marketing use of Salesforce CRM • Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting. • Ensure systems are properly integrated and aligned with marketing workflows • Support the adoption and optimization of tools such as Gong where relevant to marketing insights • Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs • Analyze marketing data to identify trends, performance gaps, and opportunities for improvement • Translate data into clear, actionable insights to support marketing decision-making • Maintain data quality across marketing systems, including lead and campaign data • Establish and enforce best practices for data entry, tracking, and reporting • Support a reliable source of truth for marketing and pipeline data • Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting • Act as a key operational partner to Marketing, supporting campaign execution and performance visibility • Contribute to initiatives that improve marketing efficiency and pipeline generation.

Role Description The Marketing Strategy & Operations Consultant is responsible for developing, strengthening, and managing client relationships while supporting the strategic growth of the marketing services our organization provides to our clients. Serving as a trusted advisor, this role helps clients deepen their marketing strategies, optimize team resourcing, and elevate the day‑to‑day impact of our marketing employees embedded within their organizations. Beyond relationship management, the consultant provides hands‑on strategic support to ensure clients have the right strategies, workflows, and talent alignment to achieve their business goals. This role acts as a critical bridge between clients and internal teams, ensuring seamless communication, strategic alignment, and consistently high‑quality service delivery. Responsibilities - Client Relationship Development & Management - Build, nurture, and maintain strong, long‑term relationships with clients across various industries. - Serve as the primary point of contact for assigned clients, ensuring their needs are understood, anticipated, and met. - Conduct regular check‑ins, strategic reviews, and performance discussions to maintain alignment and satisfaction. - Identify opportunities to expand partnerships and introduce additional services that support client goals. - Marketing Strategy Consulting - Partner with clients to assess their current marketing strategies, workflows, and team structures. - Provide strategic recommendations to deepen marketing effectiveness and improve operational efficiency. - Support clients in developing annual and quarterly marketing plans, campaign strategies, and performance frameworks. - Offer guidance on best practices in digital marketing, business development, brand development, content strategy, and customer engagement. - Team Resourcing & Operational Support - Advise clients on how to structure and resource their marketing teams effectively, including role definition, workload distribution, and skill alignment. - Collaborate with internal leadership to ensure our marketing employees are positioned for success within client environments. - Monitor day‑to‑day performance and integration of our marketing staff, providing coaching, feedback, and support as needed. - Help resolve operational challenges and ensure smooth collaboration between client teams and internal teams. - Cross‑Functional Collaboration - Work closely with internal marketing, operations, and talent teams to ensure client needs are met with excellence. - Communicate client priorities, challenges, and opportunities to internal stakeholders to drive continuous improvement. - Participate in internal planning sessions to align service delivery with client expectations and organizational goals. - Business Development & Growth - Identify and pursue opportunities to expand client engagements through additional services or strategic initiatives. - Support proposal development, pitch preparation, and client presentations. - Represent the organization at industry events, conferences, and networking opportunities to build brand visibility and generate leads. Qualifications - Minimum 7+ years of experience in a marketing or a business development role. - Demonstrated experience building, managing, and strengthening client relationships in a marketing, consulting, or business development environment. - Proven ability to serve as a strategic advisor to clients, offering guidance on marketing strategy, workflow optimization, and team structure. - Strong understanding of marketing operations, including campaign planning, digital channels, content strategy, and performance measurement. - Experience supporting or managing embedded teams, including coaching, feedback, and day‑to‑day alignment with client expectations. - Ability to assess client needs, identify opportunities for improvement, and develop actionable recommendations. - Skilled in navigating complex stakeholder environments and facilitating communication between clients and internal teams. - Strong project management capabilities, with the ability to manage multiple clients, priorities, and timelines simultaneously. - Excellent verbal and written communication skills, with the ability to translate complex concepts into clear, strategic insights. - A proactive, solution‑forward mindset with a track record of anticipating challenges and driving continuous improvement. - Comfortable working independently and collaboratively, with strong judgment on when to lead, when to partner, and when to escalate. - Ability to travel as needed for client presentations; events or other business needs. Requirements - The Compensation range for this role is 85,000 to 100,000 USD per year and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience and qualifications. - $88,000.00 - $231,706.12