• Crafting high-converting sales pages that explain the tech simply while driving "Request a Demo" or "Sign Up" actions. • Research and generate topic ideas that will resonate with our target audience and be more likely to be shared. • Owning the full lifecycle—from cold outreach sequences and lead nurture flows to monthly newsletters that keep the brand top-of-mind. • Writing punchy, scroll-stopping copy for Meta, Google, and LinkedIn ads that lowers CPA and boosts click-through rates. • Leverage direct-response frameworks (AIDA, PAS, StoryBrand) and consumer psychology to drive clicks, while staying ahead of emerging market trends to keep copy high-performing. • Maintaining a consistent, high-energy, and professional tone across a fully remote, global landscape.

• Write conversion-focused copy for A/B tests — headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests — each variant mapped to a clear hypothesis. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines. • Create paid media ad copy across platforms (Meta, Google, LinkedIn) — headlines, descriptions, and creative copy that drives clicks and conversions. • Rewrite underperforming copy based on test results and analytics — diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable. • Collaborate closely with strategists on hypothesis development — your copy is the execution layer of their experimentation roadmap. • Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers. • Use AI tools to accelerate drafting, variant generation, and research — while maintaining the craft, originality, and strategic rigor that make great copy. • Build, train, and manage brand-specific AI writing agents — creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve. • Write for nonprofit audiences with the same conversion rigor applied to commercial clients — donation pages, fundraising emails, advocacy campaigns, and impact-driven landing pages where the "product" is a mission.

• Lead copy and concept development for integrated pharma and healthcare campaigns, from brand positioning to omnichannel execution. • Partner with creative leadership and cross-functional teams to develop big brand ideas and messaging platforms that connect with both HCPs and consumers. • Translate strategic insights and medical content into compelling stories—headline systems, narratives, scripts, and long-form copy—that push category boundaries while staying compliant. • Collaborate closely with art directors to ensure cohesion between message and visual expression across every touchpoint. • Write and refine copy across channels (digital, social, video, print, experiential, PR, email/CRM), adapting voice and structure to audience and context. • Present work confidently to internal stakeholders and clients, championing ideas with clear rationale and strategic storytelling. • Support production by reviewing scripts, storyboards, and layouts for accuracy, tone, and craft—ensuring fidelity to the idea through MLR, shoots, and final deliverables.

Senior Copywriter, Performance Creative Location: Chicago, IL Remote Level: Senior About the Role We are seeking a highly versatile Senior Copywriter, Performance Creative to support two distinct, high-profile clients: a global financial services client (B2B) and a popular quick serve restaurant (B2C). This role requires a seasoned writer who can seamlessly shift between long-form, strategic content and short-form, performance-driven copy for social channels. You will be responsible for delivering a broad range of creative assets-from thought leadership and eBooks to email campaigns and social content-while adapting tone, voice, and messaging across very different audiences and industries. A diverse portfolio of samples showcasing writing versatility for a wide variety of brands across B2B and B2C audiences is required. Key Responsibilities - Develop high-quality, performance-driven copy across digital channels - Translate complex concepts into clear, engaging, and persuasive messaging - Collaborate with cross-functional teams including writers, designers, and account leadership - Manage multiple projects across different brands and deliverable types - Adapt voice, tone, and messaging to meet distinct client needs Financial services client (B2B) Responsibilities - Write long-form thought leadership content targeting business audiences - Develop eBooks, whitepapers, and long-form assets - Create website copy and display advertising - Produce brochures and marketing collateral - Write video scripts and support infographics - Work across integrated campaigns with mixed deliverables QSR client (B2C) Responsibilities - Develop concepts for performance creative marketing campaigns - Develop email marketing campaigns (primary focus) - Create social media content - Write short-form promotional copy Required Skills - Expertise in performance creative copywriting - Ability to produce both long-form and short-form content - Versatility in tone, voice, and style - Experience with content writing and advertising copywriting - Scriptwriting experience - Strong storytelling and messaging skills Experience - 5-10+ years of copywriting experience in an agency environment - Experience across both B2B and B2C marketing - Proven success working across multiple industries or brands - Experience delivering a wide range of content types - Ability to work independently on complex accounts Preferred Qualifications - Experience in financial services or finance-related writing - Experience with regulated industries or compliance constraints - Background in performance or conversion-focused marketing Success Profile - Highly adaptable and able to shift between different client needs - Comfortable with complex or technical subject matter - Strong balance of strategic thinking and execution - Collaborative and proactive mindset - Self-starter who can quickly ramp and contribute Additional Information The anticipated base salary range for this position is $68,000 - $100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: - Medical, vision, and dental insurance - Life insurance - Short-term and long-term disability insurance - 401k - Flexible paid time off - At least 15 paid holidays per year - Paid sick and safe leave - Paid parental leave Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-RB1 #LI-Hybrid At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. Location: Chicago - N. State Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. 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