• Prospecting & New Business Development: Actively source and identify qualified prospects through events, social outreach, referrals, and your existing network in the ecommerce space, Amazon sellers, DTC, Shopify operators, TikTok Shop brands, and adjacent founders who meet the MDS criteria. • Run outbound campaigns and personalized outreach to engage high-potential founders who haven’t yet heard of MDS or haven’t applied, moving them from awareness to conversation. • Work collaboratively with our Head of Membership Growth Manager on shared pipeline, prospect intel, and outreach strategy, coordinating so the team is covering the right people without overlap. • Bring new segments and opportunities to the team’s attention when you spot a pocket of high-quality founders worth pursuing. You contribute ideas, not just execution. • Own your discovery calls end to end from booking through close. You qualify, you present the value of MDS authentically, you handle objections, and you guide the right founders through the application. • Hold real conversations, not scripted pitches. MDS members are accomplished founders who will see through a canned approach immediately. You ask good questions, listen well, and assess fit honestly. • Maintain a consistent call volume that supports hitting your monthly targets. You manage your own time and pipeline to ensure you always have enough qualified conversations in motion. • Follow up persistently and personally with prospects who are interested but not yet ready. You don’t let warm leads go cold because of poor follow-through. • Represent MDS at industry events and tradeshows (Amazon Accelerate, Prosper Show, SellerCon, ShipBob Summit, and similar) as a relationship-builder and pipeline generator. • Convert in-person conversations to pipeline entries with same-day GHL logging and a follow-up action in place for every qualified contact before you leave the event floor. • Attend MDS events as a participant and connector building relationships with current members and identifying referral opportunities from within the community. • Flag events worth attending that aren’t yet on the team’s radar based on what you’re seeing in the market. You are a source of field intelligence, not just a field executor. • Maintain your own pipeline in Go High Level with clean data, accurate stages, and timely follow-ups. The team should be able to look at your pipeline at any moment and know exactly where things stand. • Execute multi-channel follow-up sequences (email, SMS, personal outreach) that keep qualified founders engaged without being pushy or generic. • Track your own conversion metrics at every stage, call-to-application rate, time to close, win/loss reasons, and use that data to sharpen your own approach over time. • Build a visible presence in the ecommerce founder ecosystem through social content, event attendance, and genuine relationship-building so that qualified founders know who you are before you ever reach out. • Collaborate with marketing when relevant on content or campaigns that generate awareness among target founder segments. You contribute your perspective; they handle execution. • Bring founder insights back to the team from your calls and events, what objections are coming up, what founders care about, what’s changing in the market. You are a front-line source of intelligence.

• You will be a key player on our business development team to drive new business opportunities • Responsible for prospecting, structuring and closing deals with both large enterprise partners • You will drive complex sales cycles working cross functionally with product, marketing and brand teams • You will use your experience and consultative selling skills to initiate long-standing relationships with new and existing partners • You will employ effective selling strategies to successfully position Hello Alice as a strategic partner to reach, engage and support SMB’s

• You proactively own the creation and ongoing development of a sustainable sales pipeline through outbound activities • You accompany potential customers throughout the entire sales process — from proposal preparation, objection handling and contract negotiations to closing and order entry • You manage your sales funnel and ensure reliable forecast quality through disciplined CRM maintenance • You contribute to the development and optimization of our lead sources and work closely with colleagues in Marketing

Role Description As demand for senior care surges and the Home Instead network evolves, we’re seeking a dynamic, commercially minded Principal, Corporate Development to help shape the future of our franchise network. This role goes far beyond transaction management. This is an exceptional opportunity for a dealmaker with a heart for purpose-driven work—someone who thrives at the intersection of M&A, entrepreneurship, and impact. About the Team: At Honor, we are redefining what homecare can be — blending world-class operations, innovative technology leading with AI, and compassionate service to transform the industry. - Honor is the industry leader in this evolving elderly care industry. - The Corporate Development team plays a pivotal role in driving acquisitions of Home Instead franchises. - This team sits at the intersection of strategy, deal execution, and human impact. As Principal, Corporate Development, you will: - Territory Prioritization & Transition Strategy: - Assess territories available for sale for attractiveness for Honor, taking into account growth potential and operational considerations, and prioritize transactions. - Develop territory valuation, in collaboration with Finance and Operational teams, that informs our bidding strategy. - Develop negotiation strategy, deal terms and LOI for transaction. - Develop desired transaction roadmap and territories/regions to focus for future acquisitions. - Deal Process Leadership: - Lead end-to-end franchise acquisition processes—from indication of interest to transaction close. - Lead a thorough cross-functional due diligence process and vet target territories with input from key stakeholder teams. - Develop and enhance transaction playbook for executing transactions. - Execute each transaction end to end with excellence and bringing key stakeholder teams along every step of the journey. - Reporting & Executive Communication: - Track, analyze, and present KPIs across acquired territories. - Identify key gaps and opportunities, relative to deal thesis and identify action plan. - Deliver sharp, actionable insights to executive leadership that drive data-informed decisions. Qualifications - Bachelor’s degree in Finance, Business Administration, or related field (MBA preferred). - 5–7 years experience in management consulting, corporate development, small business M&A, mid-market private equity, or corporate strategy roles. - Strong track record of leading cross-functional projects with diverse stakeholder organizations. - Demonstrated ability to build and manage deal models and assess valuations. - Proven success driving transactions with banks, private equity, or other institutional investors preferred. - Experience in franchise M&A is a plus, but not required. - Familiarity with advanced AI based tools is a plus. Requirements - Capable of managing the components of a deal—from diligence through close—with clarity, precision, and accountability. - Proven ability to build trusted, long-term relationships and influence high-stakes decisions. - Strong instincts for value creation, with the ability to assess opportunities, shape strategy, and align execution with long-term growth. - Data-driven decision maker who can distill complexity, draw sharp insights, and act decisively. - Exceptionally organized and process-oriented, with a strong track record of managing multi-party deal workstreams. - Exceptional communicator with the ability to craft compelling, data-backed narratives. - Makes thoughtful, risk-balanced decisions under pressure; prioritizes long-term value over short-term wins. - Resilient under pressure, comfortable navigating ambiguity, and unwilling to trade long-term value for short-term wins. - Fast to ramp, with the intellectual agility to master the senior care landscape and latest AI tools. - Proactively identifies opportunities to leverage industry leading AI tools. - A true team player, competent at working cross-functionally. - Demonstrates a highly developed emotional quotient. Benefits - Base pay range: $178,200 — $198,000 USD. - Equity and 401K with up to a 4% match. - Medical, dental, and vision coverage including zero cost plans for employees. - Short Term Disability, Long Term Disability, and Life Insurance are fully employer paid. - Generous time off program, mental health benefits, wellness program, and discount program. Company Description At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role. Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.