• Edit high-quality, UGC-style video ads for various platforms, including YouTube, Instagram, Facebook and TikTok. • Must have excellent communication skills and the ability to work in cooperation with internal and external teams. • Contribute to Pre-packaging (title and thumbnail concepts) for your videos. • Record a-roll, b-roll, and other UGC style content from time to time.

• Use AI tools (HeyGen, Runway, Kling, or similar) to produce finished, professional video ads • Research top-performing ads in financial services and real estate using Meta Ad Library and ad intelligence tools • Use AI (Claude or similar) to analyze winning ad formulas and adapt them for our brand • Write or refine hooks and scripts that are compelling and direct-response focused • Produce 10–20 finished video ads per week — volume and quality both matter • Test multiple hooks against the same video body to maximize testing speed • Keep our creative library fresh so our ads stay competitive and costs stay low

• Designing short, high-impact videos to promote the app across various social platforms (Meta, YouTube Shorts, TikTok) • Generating and iterating ideas with the marketing team to enhance message clarity and visual impact • Performing retrospective analyses of ad performance to refine creative approaches • Using AI tools as part of your daily workflow — including tools such as Runway, Pika, Luma, Midjourney, ElevenLabs, and others — for video generation, enhancement, and ideation • Continuously experimenting with new AI tools and creative technologies to push the boundaries of ad production • Analyzing competitors’ ads and social trends to stay ahead of worldwide creative patterns • Testing new instruments, effects, and workflows to improve production efficiency • Adapting to an agile team environment: moving between squads and developing expertise across different campaign types

Title: Videographer II locations Little Rock time type Full time job requisition id R0023519 Work Shift: Please see job description for details. Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Monday to Friday, 8:00 a.m. to 5:00 p.m. — Hybrid Additional Information: Independently produces multimedia content to support marketing, education, and internal communications. This role manages video production and post-production workflows, captures and edits still photography, and provides media support for events, video conferencing, and A/V needs. Performs video production and graphic design for AC's internal and external clients. Provides creative direction to talent/team/crew. Conducts video shooting, postproduction/editing/animation services delivered via web streaming video, smart phones/tablets, DVD, etc. Required Education: High school diploma or GED or equivalent Recommended Education: Bachelor's degree in a related field of study. Required Work Experience: Bachelor's degree and 2 years of related experience; or High School diploma/GED and 6 years of related experience. Recommended Work Experience: Required Certifications: Recommended Certifications: Description 1. Independently produces video content for service line campaigns, employee communications, and clinical or educational projects. 2. Manages post-production workflows, including editing, integrating motion graphics, and performing basic audio post. 3. Captures still photography and completes photo editing for internal and external projects. 4. Provides informal guidance and coaching to Videographer I staff and interns to support skill development. 5. Supports media needs for special events, news conferences, and off-campus productions. 6. Assists clients and team members with video conferencing and A/V technology both remotely and on-site. 7. Maintains project schedules and task progress within the department’s project management system. 8. Works with limited supervision and follows established production standards. 9. Partners directly with internal clients to plan and execute video and photo projects within defined scopes. 10. Performs other duties as assigned.