Integrated Campaign Specialist
Location
United States
Posted
43 days ago
Salary
$80K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Integrated Campaign Specialist
First Due
Role Description The Integrated Campaign Specialist supports the planning, execution, and optimization of multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth. This role works closely with cross-functional teams to bring campaigns to life across email, webinars, paid digital, social media, and industry partnerships. The ideal candidate is a detail-oriented, data-driven marketer who enjoys executing campaigns end-to-end, with a strong interest in email marketing, webinar programs, and demand generation. Key Responsibilities - Campaign Planning & Coordination - Support the development of integrated campaign plans aligned to business goals, product launches, and target audiences - Assist in building campaign briefs, timelines, and channel plans across paid, owned, and earned media - Coordinate timelines, assets, and stakeholders to ensure campaigns launch on schedule - Campaign Execution & Channel Management - Email Marketing (Core Focus Area) - Build, launch, and optimize email campaigns, including newsletters, promotional sends, and nurture programs - Support development of automated workflows and drip campaigns within the marketing automation platform - Monitor email performance (open rates, CTR, conversions) and implement optimizations - Webinars & Virtual Events (Core Focus Area) - Coordinate end-to-end webinar execution, including scheduling, promotion, registration setup, and post-event follow-up - Partner with internal teams on content, speakers, and presentation logistics - Manage webinar promotion across email, social, and paid channels - Paid Digital Support - Collaborate with external agencies (e.g., WebFX) and internal stakeholders to support paid media campaign execution - Help ensure alignment between paid campaigns and broader marketing initiatives - Social Media - Support distribution of campaign content across organic and paid social channels - Coordinate campaign messaging across platforms to ensure consistency - Publications & Sponsorships - Assist in managing relationships with industry publications and media partners - Coordinate submission of creative assets, listings, and sponsored content to meet deadlines - Press & Earned Media Support - Assist in coordinating press releases and distribution logistics - Support amplification of earned media across marketing channels - Performance Tracking & Optimization - Track and report on campaign performance across channels, including email, webinars, paid media, and social - Monitor KPIs such as engagement, lead volume, MQLs, and conversion rates - Use tools like GA4, CRM/MAP platforms, and channel analytics to evaluate results - Identify optimization opportunities and support implementation of improvements - Cross-Functional Collaboration - Partner with Product Marketing, Content, Sales, and Revenue Operations to support campaign execution - Help ensure timely lead handoff and follow-up processes for webinar and campaign-generated leads - Maintain clear communication on campaign timelines, deliverables, and performance updates Qualifications - 3–5 years of experience in marketing, demand generation, or campaign execution - Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Pardot) - Experience supporting or managing webinars and virtual events - Familiarity with paid media and social media campaign execution - Strong organizational and project management skills - Analytical mindset with comfort interpreting performance data Requirements - All applicants must be authorized to work for any US employer in the United States. - Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. - Hiring is contingent upon candidates successfully passing a criminal background check. - As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify. Benefits - Comprehensive compensation and benefits package for eligible employees - Competitive pay - Medical, dental, and vision coverage - FSA/HSA - 401(k) - Flexible PTO - Fully remote workplace - Technology stipend - Opportunities for advancement - Other benefits and perks
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