Role Description At Punchcard, we’re in the process of inventing a new type of consulting agency, and we need great people to come along this journey with us. Our clients come to us to help them solve interesting challenges using technology. We’re scaling our team and are looking for a Practice Lead (Digital Workplace) to support the strategic development of the incredible platforms we build for our clients, including next-generation, AI-augmented digital workplaces powered by the latest Microsoft 365 and Copilot agent technologies. With the rapid adoption of Microsoft 365 Copilot, agents, and AI-powered automation, the “digital workplace” for our clients is evolving. The Practice Lead will help clients navigate this shift, architecting platforms, guiding adoption of AI-first tools, building agent-enabled workflows, and establishing governance, compliance, and long-term strategy. Reporting to the Technical Partner, this role will hold a key responsibility in developing and growing our Microsoft 365 business within Punchcard, working with clients to create and transform their workplaces using digital platforms. What we need you to do: - Business Growth and Client Engagement - Manage towards and achieve sales, revenue, and operational targets. - Support marketing activity through opportunities to present Punchcard as a thought-leader. - Support business development through project shaping, relationship development, demonstrations, and proposal development. - Explore new ways to generate revenue through project and product development at Punchcard. - Engage directly with our client services teams to provide the expertise and talent necessary to pitch our engagement to clients. - Collaborate with client leadership to understand the most pressing challenges and opportunities. - Inform and decide upon client pursuit strategies, including qualification and investments. - Support, sponsor, and oversee key client delivery engagements to drive positive outcomes and long-term relationships. - Practice and Competency Development - Evolve and build upon the methodologies and skills necessary to engage our clients. - Create strong relationships with the team, clients, and possibly several stakeholders. - Define and grow a SharePoint-oriented implementation practice. - Help recruit, train, and mentor team members. - Provide subject matter expertise to help solution specialists deliver successful results. - Keep abreast of relevant industry certifications and accreditations. - Introduce and onboard clients to partner platforms, such as Orchestry. - Client and Project Engagement - Work with stakeholders to create service designs that detail project requirements and deliverables. - Define documentation including structure, design, build, and operations guides. - Design facilitation and training workshops for clients. - Conduct user interviews and workplace analysis to identify processes, needs, and business requirements. - Create stakeholder and implementation team alignment through well-defined requirements. - Document and present implementation roadmaps. - Ensure solutions adequately address requirements and align with existing or proposed business processes. - Identify and establish core offerings that improve time to delivery. - Oversee content migration into SharePoint sites. - Lead development of user guides and training material for various aspects of SharePoint and Teams administration. - Lead facilitation of training and workshops for clients and stakeholders. - Managed Service Support - Assist in management of incoming support requests related to SharePoint and Teams administration. - Contribute to technical support for SharePoint users, as required. Qualifications - Demonstrate specific knowledge of the function and makeup of Microsoft SharePoint and Teams. - Bachelor’s Degree in Information Technology, Computer Science, or related field required. - A minimum of 5 years’ experience working as a subject matter expert in the Microsoft Technology stack. - Experience growing a practice. - Experience managing a team is a plus. - A demonstrated ability to pitch and present new product ideas and change in product/process strategy to senior management. - Microsoft Certifications will be beneficial e.g. Microsoft 365 Certified: Teamwork Administrator Associate. - Experience in Microsoft Power BI, Tableau or similar products is an asset. - Experience using migration tools as well as custom scripts to migrate and populate content into SharePoint. - Experience with SharePoint migration and governance platforms, like AvePoint or Orchestry, is a plus. - Strong interpersonal skills to work collaboratively with a wide range of clients. - Strong organizational skills with a proven ability to successfully manage multiple responsibilities. - Strong attention to detail and a commitment to follow-through. - Background in startup desirable. Benefits - Engaging and challenging projects. - Competitive compensation and employee group benefits (including disability and life insurance, dental, and extended health). - Flexible hours. - A highly collaborative work environment. - Opportunities for advancement, professional development, and the opportunity to be mentored by industry leaders. - The chance to work with and learn from passionate and highly skilled team members. Company Description At Punchcard, we’re attempting to build something that changes the world; it’s a place where you will get to solve different and complex challenges, alongside other creative and passionate individuals, who work with respect, integrity, inclusivity, ownership, and mastery. We always look for people who are comfortable wearing different hats, so don’t worry if you don’t think you’re a perfect fit for the role – we’re still interested in hearing from you. At Punchcard, we are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

• Develop, implement, track and optimize digital marketing campaigns across all digital channels • Perform extensive research on products and work with the marketing team on a plan • Work on projects related to various Marketing activities such as Digital Marketing, E-Mail Campaigns, Social Media presence, News Letters, Brand Building, Copywriting, and Campaign Management • Provide support in achieving business goals by leveraging the Marketing and Business Development function • Work with Business heads and Stakeholders for new ideas and strategies • Present marketing activities to management and stakeholders • Monitor analytics and impact of content developed

• Develop and manage digital campaigns where Top-of-Funnel (TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions • Monitor campaign performance across all channels • Periodically, translate campaign metrics into executive-level narratives • Understand and optimize for the hybrid multi-touch journey • Design and lead A/B testing frameworks for ad creative, landing page experiences, and audience segments

• Lead and develop the marketing team - managing and mentoring a small but capable team, running regular 1-to-1's, providing clear direction and feedback, and maintaining alignment between marketing initiatives and company priorities • Oversee marketing execution - work directly with the team to produce marketing materials including website content, landing pages, campaigns, and promotional assets; review and refine marketing copy to ensure alignment with company messaging and positioning • Drive digital marketing initiatives - you will help oversee and contribute directly to website optimization, landing page development, SEO, AEO, Google Ads and digital advertising programs, marketing analytics and campaign performance tracking, and conversion optimization across digital channels • Coordinate marketing systems and priorities - ensure marketing initiatives remain organized and intentional, helping prioritize projects based on impact, working with leadership to refine messaging and marketing direction, and coordinating work with internal teams and external marketing partners.