• Lead and develop the marketing team - managing and mentoring a small but capable team, running regular 1-to-1's, providing clear direction and feedback, and maintaining alignment between marketing initiatives and company priorities • Oversee marketing execution - work directly with the team to produce marketing materials including website content, landing pages, campaigns, and promotional assets; review and refine marketing copy to ensure alignment with company messaging and positioning • Drive digital marketing initiatives - you will help oversee and contribute directly to website optimization, landing page development, SEO, AEO, Google Ads and digital advertising programs, marketing analytics and campaign performance tracking, and conversion optimization across digital channels • Coordinate marketing systems and priorities - ensure marketing initiatives remain organized and intentional, helping prioritize projects based on impact, working with leadership to refine messaging and marketing direction, and coordinating work with internal teams and external marketing partners.

• Serve as the HubSpot platform specialist across Marketing, Sales, Service, and Operations Hubs • Build, test, document, and optimize complex workflows, automations, lead scoring, and lifecycle processes • Manage HubSpot data, including imports, hygiene, deduplication, custom properties, and migrations • Implement and maintain integrations using Zapier, native connectors, and API/webhooks • Create and optimize forms, landing pages, chatbots, custom reports, and dashboards • Execute and optimize paid media campaigns across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta Ads (as needed) • Manage campaign structure, keyword research, audience building, ad copywriting, testing, bid strategies, budgets, and ongoing optimization • Implement and maintain tracking and analytics using Google Tag Manager and Google Analytics 4 • Ensure accurate conversion tracking, UTM governance, call tracking integration, and CRM-based closed-loop reporting • Work within established attribution frameworks and clearly document optimization decisions

• represent Acquia and Drupal to digital marketers and vibe coders through content, social, events, and community as a practitioner, not a spokesperson. • actively demo and build with Acquia products on camera and on stage. Product demos and hands-on tutorials are the core of what you produce. If you are not comfortable being the one building the thing in front of an audience, this is not the right role. • create high-quality, practitioner-level content like videos, demos, tutorials, live streams, and social posts targeted at non-Drupal audiences and published consistently. • show up where digital marketers and vibe coders already are: industry events, YouTube, Reddit, Discord servers, LinkedIn, Slack communities. You are already in these spaces; this role formalises it. • speak at events outside the Drupal circuit marketing, no-code, content ops, and AI-assisted development conferences and meetups. • collaborate with the broader dev rel team to ensure messaging is consistent and complements our Drupal-focused advocate. • surface market insight to Product and Marketing on what this audience cares about, what tools they use, and where Acquia can serve them better.

• Support in planning and organizing events (trade fairs, customer events, internal events) — from research and coordination with external service providers to on-site support • Assistance in executing online marketing campaigns (e.g. email campaigns, landing pages, newsletters) in HubSpot • Maintaining and updating contacts, lists, and campaign data in HubSpot • Support in creating and preparing marketing content (social media posts, graphics, short videos), e.g. using Canva • Helping plan and post content on our social media channels (LinkedIn & Co.) • Support in preparing presentations, one-pagers, and marketing materials • General hands-on support for the marketing team in day-to-day operations - wherever an extra pair of hands is needed