Punchcard Systems

Role Description We are looking for a Marketing Principal to lead Punchcard’s marketing strategy and growth initiatives. This is a senior individual contributor role with no direct reports, but full ownership of strategy, positioning, and the systems that drive growth. You will work directly with the CEO to shape how Punchcard is positioned in the market, how its services are packaged and communicated, and how the company generates pipeline. Several execution partners are in place to support marketing. Your job is not to replace them; it is to lead them. You set the strategy, own the brief, and hold the results. This role succeeds by prioritization, leverage, and orchestration; not by personally producing every asset. Punchcard has a strong referral base and a respected brand in its market. You are not starting from zero. You are building a modern, scalable marketing function on top of a foundation that already works. Success is measured in qualified organic leads per month: a number you will help set in your first 30 days, and own from there. This role will be evaluated first and foremost on its ability to generate qualified pipeline and consistently increase inbound lead volume over time. Areas of Practice - Market Positioning and Strategy - Define and maintain Punchcard's positioning: who we are for, what problem we solve, and why we are the right choice - Develop and refine ideal client profiles (ICPs) based on data, client interviews, and market research - Lead competitive and market analysis to surface opportunities and threats - Own the annual marketing plan and ensure it connects directly to business objectives - Bring a point of view on where the market is going and what Punchcard should be saying about it - Solution Offering Design - Translate Punchcard's capabilities into clearly articulated service offerings that buyers can understand and act on - Develop the language, framing, and narrative for each offering across all channels - Identify gaps between what Punchcard delivers and what the market is asking for, and surface those as strategic inputs - Ensure pricing, packaging, and positioning are coherent and competitive - Content, Digital Channels, and Lead Generation - Own content strategy across blogs, case studies, white papers, newsletter, and LinkedIn - Drive SEO and LLM-based discoverability: Punchcard should surface when the right buyers are asking the right questions, in search engines and in AI-assisted research - Build and manage email nurture sequences that move prospects from awareness to conversation - Oversee website strategy, content, and performance in partnership with the development team - Orchestrate AI workflows (Claude, Perplexity, n8n, and equivalents) to produce and distribute content at a scale and speed a traditional one-person function cannot match - Track funnel performance and iterate relentlessly based on what the data shows - Brand, PR, and Campaign Management - Own brand management: voice, visual standards, and consistency across all touchpoints - Lead Category Communications (PR agency): strategy, briefs, media relationships, and results - Own campaign planning and management across organic and paid channels - Brief and manage paid search and social execution through external partners - Manage awards submissions and recognition programs - Oversee Clutch, Google Reviews, and other social proof channels - Sales Enablement and Internal Communications - Support the development of sales collateral, one-pagers, and presentation materials in collaboration with BD - Build content that helps prospects understand Punchcard's process and what working with us looks like - Create a feedback loop with sales to understand recurring objections and questions, and turn those into content and collateral - Own internal communications: ensuring the team is aligned on positioning, offerings, and market narrative - Support speaking engagements, events, and webinars as needed Measuring Success - Organic lead generation: qualified leads per month, tracked from baseline and grown over time - Pipeline contribution: percentage of deals with marketing-attributed touchpoints - Content performance: organic traffic, search rankings, newsletter engagement - Brand presence: share of voice in relevant media, awards, and recognition - Sales enablement quality: feedback from BD team on collateral and content usefulness Qualifications - You think strategically and execute precisely. - You are AI-native and use Claude, Perplexity, n8n, or equivalent tools as a normal part of how you work. - You have driven measurable B2B pipeline from content or organic channels. - You write with authority and can express complex ideas in accessible language. - You hold vendors accountable and know how to manage agency relationships. - You are comfortable with ambiguity and excited about building something new. Requirements - 7-10 years of B2B marketing experience, with at least a portion in technology, professional services, or a digital agency. - Demonstrated experience owning positioning and messaging for a complex service or product. - Experience working as a senior individual contributor with broad functional ownership. - Strong understanding of SEO, content strategy, and digital analytics. - Experience managing external agency or vendor relationships at a strategic level. - Comfort with paid search and social at the briefing and accountability level. What We Are Looking For - You have worked in a company where the sales cycle is long, relationship-driven, and complex. - You have done ICP or market segmentation work and can describe the impact. - You publish under your own name: a newsletter, LinkedIn presence, blog, or similar. - You have an informed point of view on how AI is changing marketing operations. What You Can Expect at Punchcard - A direct working relationship with the CEO on strategy, positioning, and business direction. - Full ownership of the marketing function with the authority to make real decisions. - A clear mandate and measurable goals, not a vague list of responsibilities. - Interesting client work in digital transformation. - A distributed team across Canada that operates on outcomes, not hours. - Flexible hours and a remote-first workplace. - Employee group benefits including health, dental, disability, and life insurance. - A team that values craft, supports each other, and does not tolerate internal politics. - This role will grow with Punchcard, shaping the marketing function as the company scales. How to Apply Skip the generic cover letter. Send us two things instead: - A brief description of a positioning or content initiative you owned: what the strategic problem was, what you did, and what changed as a result. - One specific observation about how Punchcard could improve its market positioning or digital presence, and why. Punchcard is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business need. Salary: 80000 - 100000 CAD Per annum

Role Description Although this role is remote first, we are only hiring applicants that live in Canada at this time. At Punchcard, we are in the process of inventing a new type of consulting agency, and we need great people to come along this journey with us. Our clients come to us to help them solve interesting challenges using technology. We are scaling our team and are looking for a Product Manager to advise clients on their products from concept to completion. The path in which we move as a team from concept to completion is an ever-evolving and constantly improving process that requires a deft hand to define, plan, review, and measure results to ensure products are delivered on time and within budget. You will work with our clients and project delivery teams to ensure product objectives goals are met and the final delivery wows our customers. As a Product Manager, you will be a trusted advisor on strategies that enable our teams to deliver valuable outcomes to our clients and their customers. Bringing together your business, design, and customer-oriented mindset you will be collaborating closely with clients to determine the best course of action for building their product. Your primary tasks will be to maintain the product vision by understanding what problems we are solving, why they should be solved, and defining a strategic roadmap for launching a successful product. You’ll work closely with UX designers, technical leads, and digital project managers to ensure that the delivered solution aligns with the client vision. As the key contact for the client relationship, you’ll continue to advise them on product enhancements, strategic evolutions, and relevant insights throughout the product life cycle. We always look for talented people that we can help grow within our organization, so don’t worry if you don’t think you’re a perfect fit for the role – we’re still interested in hearing from you. What you need to do: - Create strong relationships with the team, clients, and stakeholders. - Manage client relationships and expectations across multiple simultaneous projects and teams from onboarding through sustainment. - Understand, advise, manage, and communicate the client's: - Problem space - Unique value proposition - High level solution - Desired user experience - Product strategy - Perform requisite market analysis and research. - Lead or facilitate: - Discovery related activities/workshops - Client/SME/user interviews - Product roadmap creation and management - Requirements gathering - User story creation and refinement - Sprint planning and sculpting - Prioritization and scope definition - Backlog management - Identification of risks and mitigations - Support the team with: - Shaping solutions that provide value to the client and users - Collaboration sessions - Understanding and coaching on our processes and best practices - Understanding and refining the desired user experience and client branding - Assessment of project success - Quality assurance - Contribute to: - User Experience documentation such as empathy maps and personas - Reports, documentation, proposals, and estimates - Process improvements and internal documentation - Evaluate product success, identify problems, and help clients manage the product life cycle. - Encourage and recognize quality work and success on your teams. Qualifications - 3-5 years of experience in product management, product ownership, digital project management. - Effective relationship building and management with a wide range of clients. - A history of managing digital products from concept to completion. - Experience within an Agile methodology, especially as a Product Manager, Business Analyst, or Product Owner. - Ability to strategically dissect problems. - Strong analytical and problem-solving skills. - Attention to detail. - Excellent organizational skills. - Goal and results-driven. - History of getting things done. - Strong communication skills with excellent presentation and report-writing capabilities. - Ability to collaborate with and manage cross-functional teams. - Ability to facilitate meetings and workshops. - Experience working as a consultant is an asset. - An entrepreneurial spirit. Benefits - Engaging and challenging projects – if you want to do the same thing over and over again, Punchcard isn’t for you. If you like puzzles and solving problems, then we are for you. - A competitive salary, commensurate with your experience. - Employee group benefits (including disability and life insurance, dental, and extended health). - Flexible hours. - A highly collaborative, remote work environment. - Challenging projects while working with the most interesting technologies. - Opportunities for advancement and professional development. - An opportunity to work with and learn from passionate and highly skilled team members who work together to ensure everyone succeeds. - Remote first work environment. Company Description At Punchcard, we are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Salary: 75000 - 100000 CAD Per annum

Role Description At Punchcard, we’re in the process of inventing a new type of consulting agency, and we need great people to come along this journey with us. Our clients come to us to help them solve interesting challenges using technology. We’re scaling our team and are looking for a Practice Lead (Digital Workplace) to support the strategic development of the incredible platforms we build for our clients, including next-generation, AI-augmented digital workplaces powered by the latest Microsoft 365 and Copilot agent technologies. With the rapid adoption of Microsoft 365 Copilot, agents, and AI-powered automation, the “digital workplace” for our clients is evolving. The Practice Lead will help clients navigate this shift, architecting platforms, guiding adoption of AI-first tools, building agent-enabled workflows, and establishing governance, compliance, and long-term strategy. Reporting to the Technical Partner, this role will hold a key responsibility in developing and growing our Microsoft 365 business within Punchcard, working with clients to create and transform their workplaces using digital platforms. What we need you to do: - Business Growth and Client Engagement - Manage towards and achieve sales, revenue, and operational targets. - Support marketing activity through opportunities to present Punchcard as a thought-leader. - Support business development through project shaping, relationship development, demonstrations, and proposal development. - Explore new ways to generate revenue through project and product development at Punchcard. - Engage directly with our client services teams to provide the expertise and talent necessary to pitch our engagement to clients. - Collaborate with client leadership to understand the most pressing challenges and opportunities. - Inform and decide upon client pursuit strategies, including qualification and investments. - Support, sponsor, and oversee key client delivery engagements to drive positive outcomes and long-term relationships. - Practice and Competency Development - Evolve and build upon the methodologies and skills necessary to engage our clients. - Create strong relationships with the team, clients, and possibly several stakeholders. - Define and grow a SharePoint-oriented implementation practice. - Help recruit, train, and mentor team members. - Provide subject matter expertise to help solution specialists deliver successful results. - Keep abreast of relevant industry certifications and accreditations. - Introduce and onboard clients to partner platforms, such as Orchestry. - Client and Project Engagement - Work with stakeholders to create service designs that detail project requirements and deliverables. - Define documentation including structure, design, build, and operations guides. - Design facilitation and training workshops for clients. - Conduct user interviews and workplace analysis to identify processes, needs, and business requirements. - Create stakeholder and implementation team alignment through well-defined requirements. - Document and present implementation roadmaps. - Ensure solutions adequately address requirements and align with existing or proposed business processes. - Identify and establish core offerings that improve time to delivery. - Oversee content migration into SharePoint sites. - Lead development of user guides and training material for various aspects of SharePoint and Teams administration. - Lead facilitation of training and workshops for clients and stakeholders. - Managed Service Support - Assist in management of incoming support requests related to SharePoint and Teams administration. - Contribute to technical support for SharePoint users, as required. Qualifications - Demonstrate specific knowledge of the function and makeup of Microsoft SharePoint and Teams. - Bachelor’s Degree in Information Technology, Computer Science, or related field required. - A minimum of 5 years’ experience working as a subject matter expert in the Microsoft Technology stack. - Experience growing a practice. - Experience managing a team is a plus. - A demonstrated ability to pitch and present new product ideas and change in product/process strategy to senior management. - Microsoft Certifications will be beneficial e.g. Microsoft 365 Certified: Teamwork Administrator Associate. - Experience in Microsoft Power BI, Tableau or similar products is an asset. - Experience using migration tools as well as custom scripts to migrate and populate content into SharePoint. - Experience with SharePoint migration and governance platforms, like AvePoint or Orchestry, is a plus. - Strong interpersonal skills to work collaboratively with a wide range of clients. - Strong organizational skills with a proven ability to successfully manage multiple responsibilities. - Strong attention to detail and a commitment to follow-through. - Background in startup desirable. Benefits - Engaging and challenging projects. - Competitive compensation and employee group benefits (including disability and life insurance, dental, and extended health). - Flexible hours. - A highly collaborative work environment. - Opportunities for advancement, professional development, and the opportunity to be mentored by industry leaders. - The chance to work with and learn from passionate and highly skilled team members. Company Description At Punchcard, we’re attempting to build something that changes the world; it’s a place where you will get to solve different and complex challenges, alongside other creative and passionate individuals, who work with respect, integrity, inclusivity, ownership, and mastery. We always look for people who are comfortable wearing different hats, so don’t worry if you don’t think you’re a perfect fit for the role – we’re still interested in hearing from you. At Punchcard, we are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.