SCAN logo
SCAN

SCAN is a mission-driven organization that is tackling some of the biggest issues in health care for older adults.

Senior Marketing Analytics Analyst

Data AnalystData AnalystFull TimeRemoteSeniorTeam 1,001-5,000Since 1977H1B SponsorCompany SiteLinkedIn

Location

California

Posted

26 days ago

Salary

$80.3K - $138.3K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishTableau

Job Description

Senior Marketing Analytics Analyst

SCAN

• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing • Ensure data integrity and compliance with privacy regulations • Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance • Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports) • Create and organize complex data in excel spreadsheets to enable analysis • Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives • Provide actionable insights to improve customer acquisition, retention, and engagement • Support forecasting, budgeting, and ROI analysis for marketing initiatives

Job Requirements

  • Bachelor's Degree or equivalent experience required
  • Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred)
  • 5+ years in marketing analytics or related role
  • Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)
  • Expertise in digital media and direct-to-consumer marketing or comparable experience
  • Experience with strategic planning is preferred
  • Should have an understanding of digital campaign performance, attribution, and optimizations
  • Should have expertise in understanding consumer conversion funnels
  • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required
  • Agency background is preferred
  • Google AdWords, Analytics and Google Data Studio experience preferred
  • Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
  • Excellent written and verbal communication skills
  • Familiarity with website analytics and reporting as it relates to digital marketing
  • Ability to work and deliver multiple projects simultaneously on tight deadlines
  • Excellent organizational and project management skills
  • Advanced MS Excel expertise (formulas, pivots, analyses)

Benefits

  • Annual employee bonus program
  • Robust Wellness Program
  • Generous paid-time-off (PTO)
  • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
  • Excellent 401(k) Retirement Saving Plan with employer match and contribution
  • Robust employee recognition program
  • Tuition reimbursement

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