• Own GMV growth at target contribution across all performance channels and markets. • Set channel mix, investment guardrails, pacing rules, and scaling strategy. • Partner closely with Finance to forecast spend, GMV, and contribution/ROI • Define segmentation across department, margin band, seller ID, and performance tiers. • Ensure segments are tested & activated across other channels (Channel activation strategy) • Translate propensity and LTV models into activation. • Own incrementality testing and attribution. • Test, try, kill or adopt new growth channels. • Publish monthly performance insights. • Run weekly growth forums – The company has ambitious growth targets and WoW growth is now vital. • Build a lean, automation-focused team.

• You will take the lead for our entire Google ecosystem – Search, Shopping, YouTube, Performance Max and Demand Gen – and transition a setup that has so far been managed externally into the in-house team. • Your mission: scale our two growth verticals (injectable weight-loss treatment and Men’s Health) to the next level and develop the Merchant Center feed as a strategic asset. • You will confidently navigate the regulatory requirements for telemedicine within the Google ecosystem. • Strategic and operational management of our Google Ads channels (Search, Shopping, PMax, Demand Gen) with a clear focus on MER and ROAS • Expand our YouTube and Demand Gen strategy for lead generation, brand awareness and full-funnel performance • Build and optimize our Merchant Center feed – from setup to an asset for Performance Max, Demand Gen and shoppable CTV • Tracking & Tech: You will work closely with BI/Tech on a clean GA4 and server-side tracking setup • Compliance pro: You will steer our campaigns safely through Google’s healthcare and restricted medical policies – LegitScript and Healthcare Certification are familiar to you • Close, senior-level sparring with Sadyk (Head of Performance Marketing) and tight collaboration with Tech/BI

• Own and manage Google Ads campaigns targeting residential and commercial audiences across regional Australia • Build, optimise, and scale paid search campaigns, including keyword strategy, bidding, audience targeting, ad structure, and conversion tracking • Improve campaign performance through continuous optimisation of CTR, CPC, Quality Scores, conversion rates, and lead quality • Lead SEO initiatives, including on-page optimisation, keyword research, technical SEO improvements, and content recommendations • Support the business through a website domain migration while helping preserve SEO rankings and search visibility • Update and manage website content, landing pages, images, and copy through WordPress • Assist with the rollout and optimisation of Meta advertising campaigns as a secondary growth channel • Analyse campaign and lead data to provide actionable insights and performance recommendations • Prepare regular reporting on marketing performance, lead generation, and ROI • Collaborate with the team to improve customer messaging, targeting strategies, and conversion opportunities • Review and improve email marketing deliverability and existing customer communication flows • Use AI tools and automation where appropriate to improve efficiency across reporting, research, and content workflows • Bring new ideas proactively and confidently recommend improvements across marketing, advertising, and digital strategy

Title: Performance Marketing Manager Location: Omaha - FN Tower time type Full time job requisition id R-20260759 Job Description: At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success. Summary of the Job: The Performance Marketing Manager at FNBO transforms strategic marketing plans into actionable, channel-specific creative campaigns designed to drive customer acquisition and engagement. This role serves as the creative execution leader across both acquisition and customer management initiatives, ensuring all marketing materials maintain brand consistency while adhering to compliance standards. About This Role: Strategic Creative Activation: - Translate strategic plans into effective, channel-specific creative campaigns that drive desired consumer behaviors and conversion outcomes. Lifecycle & Branding Focus: - Lead the development and execution of marketing initiatives across the customer lifecycle, ensuring alignment with creative services and brand positioning. Ensure cohesive messaging and a unified visual identity across all channels and customer touchpoints. Channel Expertise & Insight: - Maintain deep knowledge of creative best practices by channel, leveraging marketplace trends and performance insights to optimize content and placements. Creative Development & Accountability: - Own the end-to-end creative process—from brief creation and positioning to channel performance analysis, messaging strategy, and CTA development—with accountability for achieving channel KPIs. Creative Execution & Compliance: - Oversee production of campaign assets, ensuring all creative is production-ready and adheres to brand and compliance standards. IR review, Naehas integration, and spec completion. Channel Engagement Strategy: - Develop and refine engagement strategies that maximize performance within each marketing channel. Research & Innovation: - Drive research initiatives to inform creative strategy, identify new opportunities, and enhance performance marketing effectiveness. Channel Expertise: - Brings the strategic plan to life through creative activation by channel - Serves as a robust channel expert in creative development and channel strategy - Deeply understands creative drivers by channel, channel best practices, creative marketplace trends & insights - Develops creative, positioning, channel performance, RTBs (Reason to Believe), CTAs, and is accountable for channel conversion and forecasting - Leads paid media strategies, ensuring efficiency in performance-driven channels - Continuously optimizes marketing spend based on attribution models and business outcomes - Owns brand strategy, identity, and positioning across all touchpoints - Ensures consistency in messaging and visual identity across channels The Ideal Candidate for This Role: Key Skills: - Strategic Creative Translation - Ability to transform marketing strategies into compelling, results-driven creative campaigns that drive target customer behaviors - Creative Direction & Execution - Expertise in leading the creative development process from concept to delivery across multiple channels while maintaining brand consistency - Messaging Strategy & CTA Optimization - Skill in crafting persuasive messaging frameworks and calls-to-action that effectively convert prospects - Cross-Functional Relationships - Capability to collaborate across departments, manage creative resources, and align stakeholders around creative vision - Financial Marketing Compliance - Understanding of banking industry regulations and ability to create compliant marketing materials without sacrificing effectiveness Minimum Qualifications: Required: - Bachelor’s degree in Marketing, Business Administration, or a related field - 5+ years of experience in marketing, public relations, media relations, or brand communications, preferably within a B2B environment. - Proven track record in managing and executing successful marketing/PR campaigns that lead to measurable results. - Experience working with executives and senior leaders, advising on brand management. - Ability to work in a fast-paced environment, balancing strategic vision with hands-on execution. Desired: - Experience working in consumer lending, financial services, or related industries is a strong advantage. Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation: Compensation range (base pay): $81,662.00-$134,741.00 This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment: It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: - Medical, Dental, Vision Insurance - 401k, With Matching Contributions - Time Off Programs - Health Savings Account (HSA)/Dependent Care - Employee Banking - Growth Opportunities - Tuition Assistance - Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20260759 Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.