Proper adventures, for a quick weekend or longer.
Senior Lifecycle, CRM Growth Lead
Location
United Kingdom
Posted
29 days ago
Salary
£60K - £70K / year
Seniority
Senior
Job Description
Senior Lifecycle, CRM Growth Lead
Much Better Adventures
• You'll own repeat and referral as outcomes, and you'll set the level of ambition. We'd like to be moving these numbers materially. • The headline metrics: Repeat booking rate, by cohort; Referral rate — customers who bring at least one new customer; Signup-to-first-booking conversion; Long-term LTV. • How you move them is up to you. We work in fast cycles: lots of small, well-instrumented tests, an honest read on what worked, and a willingness to keep what's working, retire what isn't, and try the next thing. • If a test we ran six months ago beats what we're doing now, we'll happily go back to it. • Designing and shipping journeys across signup, activation, first booking, post-trip, win-back, and referral — across email, SMS, WhatsApp, and in-product, with behaviour-based triggers and segmentation throughout. • Running a continuous experimentation program: segmentation, copy, timing, incentives, mechanics. A/B and multivariate testing where it makes sense. Reporting clearly and honestly on what's moved. • Building and rebuilding the referral mechanic until it compounds. We don't have a fixed view of what this should look like — finding what works is part of the role. • Setting up the AI-enabled side of the function: the automations, flows, prompts and operating model. • Working closely with product, performance marketing, content, and data — pulling in support where it'll help. • Owning the lifecycle dashboard and being the source of truth on the metrics above, working in GA4 and Hex (Hex experience is a plus). • Operating our CRM stack (currently HubSpot) and making the call on when and what to migrate to.
Job Requirements
- You've owned growth-relevant numbers — repeat, referral, activation, retention LTV — at a consumer business, and you can talk in specifics about what you tried, what worked, and what it moved.
- Likely backgrounds: lifecycle or growth marketing at a marketplace, consumer subscription, fintech, travel, or D2C company that took experimentation seriously.
- Travel experience is a bonus, not a requirement.
- At least 5+ years in lifecycle, growth or retention-focused roles.
- You think in growth loops as much as funnels. Referral and repeat are compounding mechanics to you, not programs to launch and review quarterly.
- You're AI-fluent, and you've put it to work. You use LLMs and adjacent tools daily for copy, segmentation, briefs, data, prototyping and one-off scripts.
- More importantly, You have built automated workflows that removed manual work from a repeatable process, and you can walk us through it.
- You're hands-on with lifecycle automation tools (HubSpot, Braze, Klaviyo, Iterable, Customer.io or similar), comfortable with multi-step workflows, event triggers, and customer segments, and you have a view on what's good in the market.
- You're comfortable interrogating your own results in GA4, or Hex without waiting on an analyst, looking at funnel performance, cohort retention, campaign response and ROI.
- You understand what copy people actually want to read and open, and you have an instinct for the moments in a journey where a small nudge changes the outcome.
- You're a clear communicator — comfortable presenting your analysis, translating it into a recommendation, and influencing across product, marketing and data.
- You're more energised by shipping ten things and learning from them than by polishing one for six months.
- Collaborative and proactive — happy in a very fast-paced, mission-driven environment.
Benefits
- The warm fuzzy feeling that comes with knowing you are making a huge difference to small independent businesses, local economies, communities and conservation around the world.
- 38 days holiday per year (inclusive of public holidays) — to be used when you like.
- Competitive compensation aligned with UK market benchmarks and your level of experience.
- Flexible hours setup (40 hours p/w for full-time roles) and a fully remote company.
- Company-wide, adventurous meet-ups.
- Experience what we do: everyone goes on a free trip within their first year.
- A £500 annual travel voucher to spend on a trip or trips.
- 30% employee discount, plus 15% friends and family discount.
- Up to 8% matched contribution pension scheme (UK employees only).
- Fully comprehensive AXA private healthcare scheme (UK employees only)..
- Life Assurance (UK employees only)..
- Budget to set up a remote working space and access to co-working spaces.
- Supportive maternity and paternity pay: 16 weeks full pay if you're the primary caregiver, 4 weeks full pay if you're the secondary caregiver.
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