Role Description Make EZO the most cited answer when IT leaders ask LLMs about ITSM and ITAM. Build the AI-native content production system that allows EZO to identify, research, and produce content that results in improving our visibility across LLMs. North Star: Improve EZO's visibility to IT leaders — measured by LLM citation rate, AI Overview presence, search visibility on IT-leader queries, and content-attributed pipeline. Why This Role Exists: - IT leaders no longer start with Google; they ask ChatGPT, Claude, Perplexity, Copilot, and Gemini. - Traditional SEO content doesn't survive that transition — it's too thin, too templated, and too easy for LLMs to ignore or summarize away. - We need someone who can build a content production system that produces practitioner-grade, highly-cited, topically-dense content at a pace no traditional content team can match. - This is a systems-builder role, not a writer-for-hire role. The output is both the content and the machine that produces it. Key Responsibilities: - Content Production System: - Design, build, and maintain the end-to-end content production pipeline — covering research, drafting, editorial, publishing, and measurement. - Produce 60+ long-form, practitioner-grade assets in year one, either personally or by running the pipeline at scale. - Topic Architecture & Content Ops: - Own topic cluster architecture, internal linking strategy, and schema markup. - Manage CMS, taxonomy, and content structure to maximize topical authority and AI discoverability. - LLM Visibility & GEO: - Track LLM citations and AI Overview presence across ChatGPT, Claude, Perplexity, Copilot, and Gemini. - Continuously iterate on content structure and strategy to improve citation rates and AI-native visibility. - Cross-functional Collaboration: - Partner with the IT Content Creator to transform their voice, expertise, and POVs into durable, searchable, and citable assets. - Work closely with the CMO to align content output with pipeline and brand objectives. Qualifications - 3+ years in or adjacent to IT (IT ops, ITSM/ITAM, MSP, or IT content) - 1+ year building workflows with Claude, ChatGPT, Perplexity, or Gemini APIs - Multi-step AI workflow experience in production with accountability for output quality - Strong editorial judgment — you can spot generic LLM content instantly - Content-ops proficiency: CMS, schema, taxonomy, analytics, GEO/LLMO fundamentals - Lightweight scripting (Python, JavaScript, or similar) Preferred - Prior content experience at a B2B SaaS company. - Proven track record of building and maintaining a content-cluster architecture that demonstrably moved search rankings. - Familiarity with ITAM, ITSM, or EAM software categories.

Role Description Als Werkstudent:in wirst du Teil der BTC-ECHO Redaktion und lernst Journalismus in einem der spannendsten Zukunftsmärkte. Du erstellst Inhalte rund um Bitcoin, Ethereum, Tokenisierung, DeFi und digitale Assets – mit Fokus auf Technologie, Finanzmärkte, Regulierung und Investment. Gemeinsam mit erfahrenen Redakteur:innen recherchierst du Themen, schreibst Meldungen, Hintergrundberichte und Reportagen. Dabei lernst du, komplexe Finanz- und Technologiethemen verständlich aufzubereiten und Inhalte crossmedial zu denken. Qualifications - Du brennst für den Krypto-Sektor und bist auch bei Altcoins und DeFi-Anwendungen immer ganz vorne mit dabei. - Du formulierst sicher, präzise und stilsicher auf Deutsch und verfügst auch im Englischen über eine hohe schriftliche und mündliche Ausdruckssicherheit. - Du denkst Inhalte crossmedial und hast keine Scheu vor Podcasts oder Videos. Requirements - Du schreibst Meldungen, Hintergrundberichte und Reportagen. - Du bringst dich aktiv mit Themenvorschlägen in die Redaktion ein. - Du führst Interviews und Hintergrundgespräche. - Du besuchst Konferenzen und Events. - Du beobachtest sämtliche Geschehnisse in der Krypto-Szene. Benefits - Modernes Arbeitszeitmanagement. - Persönliche Entwicklungsmöglichkeiten. - Remote/Homeoffice. - Gemeinsame Team-Events. Company Description Wir bei BTC-ECHO wollen, dass Investoren am Kryptomarkt erfolgreich sind. Darum berichten wir umfassend und unabhängig über Entwicklungen und Trends, geben Orientierung, machen Expertenwissen zugänglich und bieten Zugang zu vertrauenswürdigen Produkten und Dienstleistungen – und das bereits seit 2014 als das führende deutschsprachige Medium für Bitcoin, Blockchain und Kryptowährungen.

• Lead the development of user-centric content that enhances the overall user experience across digital products • Collaborate closely with UX/UI designers, product managers, and stakeholders to understand user needs and product goals, translating these insights into effective content • Collaborate with the brand team to establish and maintain a cohesive and consistent tone of voice across all digital touchpoints • Conduct content audits and ensure alignment with brand guidelines, UX content standards and user experience best practices • Provide direction and mentorship to a team of UX content strategists, fostering a culture of creativity, collaboration, and excellence • Work closely with cross-functional teams to integrate content seamlessly into the overall design and user experience

Role Description Designs, structures, publishes useful and usable content that drives a positive customer experience and competitive web presence. - Manages content through all phases of web delivery, including facilitation of page design requirements, page walkthroughs, QA reviews, quality and performance reviews, content updates and archival requests. - Supports implementation of the content workflow and governance model and serves as a subject matter expert for content processes and tools. - Adheres to editorial calendars in support of campaign and content delivery deadlines. - Collaborates with digital content curators in the development and optimization of web content. - Reviews copy, performs quality control checks, and makes adjustments as needed to ensure published content meets quality and performance criteria. - Takes initiative to investigate, diagnose, and troubleshoot web content issues, and then selects and explains/documents the best solutions. - Leads walkthroughs with stakeholders prior to publishing. - Participates in content strategy activities that support site migrations projects. - Reviews content metrics and develops insights and recommendations to inform optimization decisions. - Continuously evaluates business and technical needs and best practices for content design and delivery and makes recommendations for improvements. - Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices. Company Description