Title: Content Specialist Location: Toronto, ON Type: Full Time - Permanent Workplace: hybrid Category: Communications & Brand Management Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! We’re looking for a Content Specialist who thrives at the intersection of creativity, storytelling, and AI-powered efficiency. This role focuses on creating high-impact, short-form content that drives engagement and action, including campaign emails, ad copy, website messaging, and digital experiences. You’ll play a key role in bringing our brand and campaigns to life through clear, compelling, and conversion-focused writing. This is an exciting opportunity for a creative writer and modern content creator who understands how to blend human insight with AI tools to produce smarter, faster, and more effective content at scale. This is a new role. This is a full-time, permanent position. This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON). What you will be doing: Short-Form Content Creation - Write compelling, high-performing copy for: - Campaign emails - Paid and organic ads - Website pages and landing pages - Social and digital content - Craft clear, engaging messaging that aligns with brand voice and campaign objectives - Translate complex ideas into simple, impactful content that resonates with target audiences Campaign & Conversion Focus - Partner with Demand Generation, Product Marketing, and Brand teams to support campaign execution - Develop content optimized for engagement, click-through rates, and conversion - Continuously refine messaging based on performance and insights AI-Driven Content Creation - Leverage AI tools to enhance ideation, writing, and content production - Use AI to improve speed, scalability, and personalization across content outputs - Experiment with new tools and approaches to continuously evolve how content is created and delivered Performance & Optimization - Analyze content performance and apply learnings to improve future outputs - Test variations of messaging and formats to optimize results - Collaborate with analytics and marketing teams to align content with business goals Long-Form Content Support - Contribute to blog posts, articles, and other long-form content as needed - Support content repurposing, turning long-form content into engaging short-form assets - Ensure consistency in voice and messaging across all formats What You Bring - 3–5 years of experience in content marketing, copywriting, or digital marketing - Strong writing and storytelling skills, with a focus on short-form, high-impact content - Experience writing for digital channels (email, ads, web, and social) - Familiarity with AI tools for content creation, and a willingness to experiment and learn - Ability to balance creativity with performance and business objectives - Strong attention to detail and the ability to manage multiple projects What Sets You Apart - jd" data-start="184">You are a creative thinker and storyteller who knows how to capture attention quickly - You understand how to write for both humans and performance - You embrace AI as a tool to enhance creativity and efficiency - You are curious, adaptable, and excited by the future of content and marketing - You bring energy, ideas, and a collaborative mindset to the team Salary Range: The annual base salary for this position is between $70,000 CAD and $80,000 CAD per year. This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically. What's in it for you: ▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team. About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date. One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com. AI Usage: The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight. Background Check: Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co Security and Fraud: Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts • Writes campaigns and automated emails + SMS’s for assigned accounts • Writes both landing page and ad copy to support acquisition efforts • Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.) • Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.) • Stays well-organized with creative files • Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance • Works closely with the copy team to advance department goals • Regularly participates in client onboardings • Keeps all relevant copywriting and marketing certifications up to date

• You’ll quickly jump into the full content roadmap and development of assets for our upcoming EMEA conferences and events. • You’ll scale our existing program experiments for courses and certifications. • Develop a deep understanding of our customer. • Follow your intuition over playbooks. • Own all the operational work around your content programs. • Work closely with Partnerships, Events, and Community on the marketing team.

• Own Typeform’s editorial roadmap and calendar across newsletters, blogs, reports, thought leadership, and long form storytelling • Lead editorial direction across campaigns, product storytelling, research content, and executive thought leadership • Act as the primary editor and final quality reviewer for key written content across the business • Shape complex ideas, data, and product narratives into clear, engaging, and differentiated stories • Establish editorial standards, workflows, and review processes that improve consistency and scalability • Manage freelancers, agencies, and external writers, providing direction, feedback, and quality control • Partner closely with Brand, Product Marketing, PR, Product, and Growth teams to align storytelling across channels • Support SEO and product led content initiatives as we expand content production at scale • Help build repeatable systems for AI assisted editorial workflows while maintaining a high quality bar • Identify storytelling opportunities based on audience insights, performance data, market trends, and product direction