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Domo BI Analyst
Location
United States
Posted
19 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Domo BI Analyst
Paired
Role Description Our client is a fast-growing DTC e-commerce company focused on scaling performance marketing through data-driven decision-making. They are looking for a Domo BI Analyst to own the marketing analytics layer and deliver insights that directly impact revenue and efficiency. - Build and maintain the “single source of truth” for marketing performance across Meta, Google, TikTok, and other channels - Track and analyze core KPIs including ROAS, MER, CAC, LTV, AOV, retention, and cohort performance - Conduct deep-dive analyses to answer critical business questions (e.g., creative performance, channel efficiency, customer quality) - Partner with marketing and media buying teams to improve attribution visibility and decision-making - Use Domo (Magic ETL, Beast Mode, SQL) to clean, transform, and model data from Shopify, Klaviyo, and AWS data sources - Design and build executive-grade dashboards that are intuitive, actionable, and mobile-friendly - Develop calculated fields and business logic for e-commerce metrics (e.g., contribution margin, blended CAC, MER) - Ensure data accuracy, consistency, and reliability across all reporting layers - Act as the bridge between data engineering and business teams, translating requirements into scalable reporting solutions - Define requirements for new data pipelines and integrations with engineering partners - Enable stakeholders by training teams on Domo usage, alerts, and self-serve analytics capabilities Qualifications - 3+ years experience in BI, Data Analytics, or Marketing Analytics, ideally in DTC or e-commerce - Strong understanding of digital marketing metrics (CAC, LTV, ROAS, MER, CTR, conversion rate) - Hands-on experience with paid media data (Meta Ads, Google Ads, TikTok Ads) - Proficiency in Domo (Magic ETL, Beast Mode, dashboarding); certification is a plus - Strong SQL skills (joins, window functions, data transformation) - Experience working with Shopify, Klaviyo, and/or data warehouses (Snowflake, BigQuery, Redshift) - Proven ability to turn data into actionable insights that influence business decisions - Strong communication skills with the ability to work cross-functionally Benefits - Competitive USD salary - Fully remote work environment - Opportunity to work with a high-growth DTC brand - Exposure to advanced marketing analytics and data systems - Collaborative, fast-paced, and performance-driven team culture
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