Role Description The digital marketing specialist specializes in developing and implementing online marketing strategies to promote products, services, or brands. - Develop effective digital marketing strategies aligned with the organization's goals. - Analyze target audience demographics, conduct market research, and identify key performance indicators (KPIs) to create comprehensive plans that maximize online presence and achieve marketing objectives. - Manage digital advertising campaigns by planning, executing, and optimizing across various platforms, such as search engines, social media, display networks, and mobile advertising. - Optimize websites and digital content for better visibility in search engine results pages. - Develop and manage content marketing strategies, including creating engaging blog posts, articles, social media content, videos, and other digital assets to drive brand awareness and customer engagement. - Assist with social media channels, create social media campaigns, and develop social media content calendars. - Engage with the audience, respond to inquiries, monitor social media trends, and analyze social media analytics to optimize social media performance and increase brand visibility. - Stay updated on the latest industry trends, emerging technologies, and digital marketing best practices. - Collaborate with cross-functional teams, such as graphic designers, content writers, developers, and marketing managers. - Communicate marketing goals, coordinate campaign activities, and ensure effective teamwork to achieve desired outcomes. Qualifications - Bachelor’s degree in marketing or a related field preferred or equivalent work experience in lieu of degree. - Proven working experience in digital marketing, particularly within the industry. - Self-motivated yet customer-focused. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Company Description Beacon Mobility is a growing family of companies committed to serving the diverse needs of our customers. Experienced, compassionate, and inspired, we take pride in our ability to create customized, mobility-based solutions that empower people to get where they need to go. Our purpose is simple - MOBILITY WITHOUT LIMITS: Transporting people to live, learn, and achieve. We are dedicated to providing those we serve with the opportunities, resources, and support to confidently move ahead. We support safe, compassionate, and inclusive environments that provide our communities with the mobility solutions they need to flourish and succeed. Backed by nearly 70 years of experience, Beacon Mobility operations can be found in Massachusetts, New York, Pennsylvania, Illinois and Minnesota providing support to over 10,000 employees in over 1,300 communities through the delivery of Paratransit and School Bus services leveraging a fleet of over 6,500 vehicles.

• Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators • Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used • Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement • Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets • Translate complex analytical outputs into clear reports and visualisations for both technical and non-technical stakeholders • Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models • Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences • Lead knowledge sharing and training to enable marketing teams to better self-serve and use data effectively • Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR) • Manage budgets for the Digital Marketing Analytics CoE and lead a direct report

• Evangelize the use of AI and other emerging technologies for marketing purposes across the organization • Identify new technology opportunities and conduct feasibility studies and pilot projects to test their potential impact and value • Curate best-in-class examples and case studies of how AI and other emerging technologies are transforming marketing practices and outcomes • Collaborate with internal and external stakeholders to define business requirements, design solutions, and implement projects • Provide technical support, training, and guidance to the digital marketing team and other users of the emerging technologies • Monitor, measure, and report on the performance and impact of the emerging technologies on marketing goals and KPIs • Build agentic workflows and act as “hands on keyboard” to enable new uses of AI in Marketing • Stay abreast of the latest research, innovations, and best practices in the field of emerging technologies

• Lead discovery conversations with prospective clients to understand their marketing operations, technology stack, and multi-location business challenges — then translate those needs into compelling, customized platform demonstrations and solution proposals. • Prepare and deliver tailored product demonstrations and technical presentations that show how Eulerity solves the specific problems multi-location brands face at scale. • Design and propose solutions — including potential integrations and custom workflows — to meet the needs of complex enterprise, franchise, and multi-location clients. • Own the technical thread of the sales cycle: addressing platform questions, overcoming objections, and managing proof-of-concept evaluations with confidence. • Respond to the technical components of RFIs/RFPs and security questionnaires with accurate, persuasive content that highlights our platform's capabilities. • Act as the voice of the market internally — surfacing client feedback and multi-location marketing trends as actionable insights for the Product and Engineering teams. • Partner with Customer Success to ensure a seamless handover and successful onboarding for new clients post-sale.