• SEA strategy & campaign management • Conceptualization, planning, execution, and continuous optimization of SEA and AI-paid campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid) • Management of various campaign formats such as search, display, and video ads • Conducting in-depth keyword research and competitive analyses to identify relevant search intents • Creation and optimization of ad copy and landing pages to increase conversion rates • Performance analysis & reporting • Monitoring and analyzing campaign performance based on relevant KPIs • Running A/B tests to optimize ads, targeting, and landing pages • Preparing regular performance reports including actionable recommendations • Close coordination with the Director Growth & Brand Global Marketing for the strategic development of measures • AI-supported tools & automation • Use of AI-based tools to increase efficiency and performance • Evaluation and optimization of campaign and content visibility in AI-based search and answer systems • Collaboration with agencies & partners • Close cooperation with external SEA agencies, AI search agencies, and platform consultants

• SEA strategy & campaign management • Conception, planning, implementation and continuous optimization of SEA and AI-paid campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid) • Management of various campaign formats such as search, display and video ads • Conducting thorough keyword research and competitor analyses to identify relevant search intents • Creating and optimizing ad copy and landing pages to increase conversion rates • Performance analysis & reporting • Monitoring and analyzing campaign performance using relevant KPIs • Conducting A/B tests to optimize ads, targeting and landing pages • Preparing regular performance reports including recommendations for action • Close coordination with the Director Growth & Brand Global Marketing to strategically advance initiatives • AI-supported tools & automation (AI aids) • Use of AI-based tools to improve efficiency and performance, e.g., for keyword clustering and search intent analysis • Creation and optimization of ad variants • Performance forecasts, budget and CPC projections • Automated evaluations and trend analyses • Technical assessment and controlled implementation of AI recommendations based on data-driven analyses • AEO & GEO – advancement of search marketing • Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) • Assessing and optimizing campaign and content visibility in AI-based search and answer systems • Analyzing new search formats, AI touchpoints and their impact on performance and lead quality • Collaboration with agencies & partners

Role Description Mitsui Chemicals America (MCA) is seeking a hands-on Digital Marketing Specialist to support and execute digital marketing initiatives that enhance brand awareness, engagement, and lead generation. This role offers the opportunity to develop and expand digital capabilities while contributing to impactful marketing campaigns. What You’ll Do - Website & Digital Optimization - Maintain and update website content and improve performance - Develop landing pages and microsites to support lead generation - Apply SEO and digital best practices to increase visibility and traffic - Social Media & Digital Engagement - Support social media strategy, content planning, and execution - Track engagement metrics and recommend improvements - Use analytics to refine messaging and improve reach - Campaign Execution - Assist in planning and launching digital marketing campaigns - Coordinate assets, timelines, and cross-functional collaboration - Monitor campaign performance and suggest optimization opportunities - Marketing Content & Reporting - Create and maintain marketing materials aligned with brand standards - Track and analyze key performance metrics (engagement, conversions, ROI) - Support reporting and budget tracking efforts Qualifications - Experience in digital marketing or related hands-on experience (1–5 years preferred, flexible based on capability) - Familiarity with digital channels such as SEO, social media, email, and paid advertising - Strong analytical, organizational, and communication skills Requirements - Strong communication skills in English, both written and verbal - Ability to manage multiple priorities in a fast-paced environment - Adaptability, initiative, and willingness to learn - Associate’s degree, certifications, relevant coursework, or equivalent practical experience welcomed - Spanish language skills a plus! Benefits - Comprehensive medical, dental, and vision coverage - Company-paid life and disability insurance - Competitive 401(k) with company contributions - Paid time off and company holidays - Employee wellness programs - Training and growth opportunities - Collaborative and supportive team within a global organization Company Description This position is remote with possible occasional travel. Remote roles are subject to Mitsui Chemicals America Remote Work Policy. References to "remote work location" or "home" refer to the employee's home address on file with the company.

• Manage highly active executive calendars, expertly handling scheduling conflicts, setting up meetings, and ensuring daily time optimization. • Triage and organize executive inboxes, drafting professional responses, filtering out noise, and escalating urgent matters when necessary. • Coordinate internal and external meetings, including setting agendas and taking accurate meeting minutes. • Compile research, gather necessary data, and format reports to help executives prepare for upcoming meetings and initiatives. • Maintain and organize project documentation, ensure team files are up-to-date, and consistently follow up on standard executive action items. • Assist with the preparation of internal communications, presentations, and daily briefs using Google Workspace. • Handle sensitive and confidential information with the utmost discretion and professionalism.