Role Description - Volle Verantwortung: Du steuerst eigene Kampagnen mit Tagesbudgets im fünfstelligen Bereich - eigenständig und performanceorientiert. - Performance-Driven Marketing: Planung, Skalierung und A/B-Testing mit klarem Fokus auf Umsatz, ROI und Wachstum. - Creative Strategy: Entwicklung von Headlines und Creatives, die Klicks und Conversions liefern. - Daten & Analyse: Tägliche Auswertung relevanter KPIs, um kreative Entscheidungen mit klaren Zahlen zu untermauern. - Testing & Optimization: Du testest permanent neue Funnels, Ad-Konzepte und Creatives, um den nächsten Performance-Breakthrough zu finden. Qualifications - Native Advertising-Profi: Erfahren mit vier- bis fünfstelligen Tagesbudgets und erfolgreicher Skalierung. - Performance-Mindset: Du liebst es, Ergebnisse zu sehen, Daten zu interpretieren und Strategien zu verbessern. - Kreatives Denken: Du hast ein Gespür für Trends, Storytelling und psychologische Trigger und entwickelst Ads, die performen. - Analytische Stärke: Zahlen und KPIs sind für dich kein Chaos, sondern dein Werkzeug zur Optimierung. - Ownership & Drive: Du übernimmst Verantwortung, handelst proaktiv und willst Ergebnisse sehen. - Technisches Verständnis: Du bist vertraut mit Tracking, Reporting und KI-Tools zur Effizienzsteigerung. - Hands-on: Du testest, misst, optimierst und feierst deine Resultate. Benefits - Freiheit & Verantwortung: Volle Eigensteuerung deiner Kampagnen. - Remote & flexibel: Leistung zählt, nicht Anwesenheit. - Top-Equipment: Apple oder Windows, du entscheidest. - Kreatives Umfeld: Dynamisches Team mit flachen Hierarchien, schnellen Entscheidungen und Raum für Ideen. - Faire Bezahlung mit echtem Upside: Attraktives Fixum + leistungsabhängige, unbegrenzte Performance-Provision. - Weiterentwicklung: Intensives Skill-Building in Performance, Funnel-Design & Kreativität.

• Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies • Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines • Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program • Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch • Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams • Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle • Manage email reporting dashboards, monitor trends, and make recommendations based on results • Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

**Responsibilities** • Develop and execute marketing strategies to grow our award-winning personal growth and leadership training programmes. • Build and nurture a strong community through authentic brand storytelling. • Attract, lead and mentor a motivated team to achieve shared objectives. • Take full ownership of growth targets and consistently exceed them. • Create and implement strategic campaigns to enter new markets. • Monitor market trends and manage key performance metrics (systems and tools provided). • Deepen your knowledge of our programmes to communicate their value convincingly. • Embrace continuous learning and contribute to a progressive team culture.

- Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and programmatic platforms. - Manage healthcare and pharmaceutical advertising campaigns while ensuring compliance with industry regulations and platform policies. - Develop audience targeting and acquisition strategies for patients, healthcare professionals, and healthcare organizations. - Monitor campaign performance, analyze KPIs, and optimize for ROAS, lead generation, and conversion growth. - Conduct A/B testing across creatives, messaging, audiences, and landing pages. - Manage advertising budgets and scale campaigns based on performance insights. - Collaborate with creative and marketing teams to develop high-performing healthcare-focused campaigns. - Prepare performance reports and provide strategic recommendations to stakeholders.