• Lead a team of SET Executives managing multiple large, complex deal types and ensuring alignment with sales strategy and demand • Direct resource utilization in accordance with strategic sales priorities and based on guidance from Americas leadership • Review forecasts and other sales data and offer aggregated feedback from multiple accounts to influence deal planning • Oversee consistent execution of deal strategies by streamlining processes and aligning team efforts across field, partner and virtual teams • Coordinate joint planning sessions between field, partner and virtual teams for assigned opportunities • Manage executive-level Cisco relationships

• Business Development – responsible for expanding the company’s presence in France and Northern Italy • Account Management – oversee assigned key accounts across all functional levels (purchasing, logistics, engineering/technology, after‑sales) • Ensure continuous market intelligence regarding customer technology needs and competitor activities • Customer Landscape Modeling – create and maintain an up‑to‑date “Customer Landscape Model” including all relevant stakeholders and decision-makers • Project Pipeline Management – identify, prioritize, and focus on key opportunities within the project pipeline • Commercial Management – manage current and future agreements, including pricing, terms, and commercial conditions • Order Acquisition – secure orders in line with budget, forecasts, and identified opportunities • Customer Support – provide customers with all necessary information related to each opportunity • Offer Preparation – prepare and submit quotations and proposals to customers • Customer Visits – conduct regular customer visits to strengthen relationships and support business development activities • Specification Evaluation – review and evaluate customer specifications and requirements

• Own senior-level relationships across Caraway's mass, club, and grocery accounts, ensuring alignment on joint business priorities, growth plans, and long-term partnership success. • Manage day-to-day communication and account needs, serving as the primary point of contact across sales, marketing, support, and operational matters. • Partner with the Chief Strategy & Commercial Officer to develop and execute account strategy, channel prioritization, and long-term retail and business development plans. • Collaborate with Caraway's Leadership team to define and drive retail, omnichannel, and business development strategy — aligning channel priorities with broader company goals. • Lead account- and channel-level growth initiatives, translating company objectives into scalable, account-specific programs. • Develop, execute, and continuously refine customized growth plans for existing and new accounts, grounded in sales performance and consumer insights. • Engage accounts at both the HQ and field level to deepen relationships, uncover opportunities, and accelerate growth. • Leverage performance data and market insights to inform decisions across assortment, merchandising, and channel expansion. • Collaborate cross-functionally to develop and implement a cohesive retail merchandising strategy that aligns with brand goals and customer needs. • Lead end-to-end negotiations and structuring of new partnerships, ensuring strong commercial outcomes and brand alignment. • Drive channel-specific sales strategies, plans, and promotional frameworks to expand Caraway's presence across mass, club, grocery, and new channels. • Prepare and deliver compelling business proposals, sales presentations, and collateral for new and existing retail and business development opportunities. • Oversee retail reporting, performance tracking, and business review cadences to drive accountability and strategic decision-making. • Prepare presentation materials, sales reports, and internal documents required for effective selling and stakeholder communication. • Provide strategic direction and guidance to internal teams supporting retail accounts — including marketing, operations, merchandising, and finance. • Build scalable processes, tools, and frameworks to support retail growth and channel expansion.

• Support the sales team with daily operations • Assist with customer-focused tasks • Assist with prospective groups, such as setting appointments • Ordering marketing and sales materials • Assist with enrollments • Handling customer service requests • Participate in ride along and job shadows