• Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family. • Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs. • Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns. • Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from. • Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator. • Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete. • Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention. • Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces. • Develop strategic growth initiatives beyond incremental optimization • Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off. • Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion. • Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step. • Write sharp, actionable product requirements that unblock engineering rather than constrain it. • Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry. • Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership. • Iterate quickly: use post-launch data to inform the next experiment before the current one is cold.

• Own the product strategy and roadmap for the freemium-to-Premium funnel, improving conversion, trial-to-paid, ARPU, and long-term retention • Shape subscription plans and portfolio in partnership with Pricing & Packaging, including tiers, durations, and regional pricing strategies • Lead discovery, design, and delivery of subscriber-facing features from concept through global rollout • Run lifecycle and monetization experiments across trials, win-back, upgrades, payment recovery, and retention flows • Translate behavioral and revenue data into hypotheses, define success metrics, and drive a prioritized experimentation roadmap • Design and evaluate A/B experiments, scaling solutions that deliver measurable impact • Balance trade-offs across user value, revenue impact, and operational complexity • Partner with Finance, BizOps, and regional teams to localize plans, offers, and messaging • Communicate strategy, results, and trade-offs clearly to senior stakeholders

• Own the ERP Lite roadmap within Stord's OMS - taking a set of capabilities already in motion and continuing to extend the roadmap over time, with the goal of making Stord the operating system brands run their business on, not just their orders. • Lead a dedicated engineering team through sprint planning, backlog management, and day-to-day delivery - setting the pace, removing blockers, and ensuring the team always has the context they need to ship without waiting on you. • Get close to the brands using Stord's OMS and the finance and operations leaders inside them - understanding how they actually manage costs, reconcile month-end, and make inventory decisions today, and translating that into product requirements that replace their spreadsheets and point solutions. • Track the ERP-lite competitive landscape closely enough to know where Stord needs to lead, where parity is sufficient, and where a competitor's roadmap should change yours. • Partner with Stord's AI, Logistics, and Commerce product teams to ensure ERP Lite capabilities are integrated into the broader platform rather than bolted on, particularly where cost and operational data flows across product surfaces. • Communicate roadmap progress, tradeoffs, and risks to leadership clearly and proactively - you are the authoritative voice on this track and are expected to surface problems before they become surprises.

• Own and manage the behavior monitoring product portfolio, including current revenue responsibilities and growth targets aligned with company objectives. • Define the commercial strategy for Dairy Behavior Monitoring with a keen focus on customer value, measurable business outcomes, and superior user experience. • Define and execute the commercial strategy to sustain adoption among adult cows and accelerate adoption for youngstock. • Create high-level market valuations, compelling value propositions, and business cases for new capabilities, market expansions, and commercialization opportunities. • Drive continuous product discovery to understand farmer, advisor, and distributor needs; translate insights into prioritized product and commercial backlogs. • Develop and execute customer insight strategies (surveys, farm visits, customer advisory boards) to capture feedback, validate direction, and de-risk decisions. • Monitor industry trends, emerging technologies (including animal health monitoring), and competitive dynamics to inform product and commercial strategy. • Collaborate with regional commercial teams to prepare strategic business plans, forecasts, sales targets, and execution plans tailored to each market. • Partner with Brand Marketing Lead to define and develop commercial and marketing documents (sales collateral, case studies, value propositions, launch materials) that support market adoption.