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Armis was founded in 2015 and quickly gained prominence for its innovative approach to cybersecurity. It delivers a cloud-based platform that identifies all ass
Regional Marketing Manager
Location
California
Posted
68 days ago
Salary
$130K - $170K / year
Seniority
Senior
Job Description
Regional Marketing Manager
Armis
• Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health. • Align regional programs with corporate campaigns, product priorities, and sales objectives. • Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs. • Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics. • Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement. • Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts. • Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences. • Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand. • Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact. • Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs. • Collaborate with partner and alliance teams to develop joint initiatives that expand reach and accelerate co-sell opportunities with our partner ecosystem. • Build scalable, repeatable regional programs that support Armis’ cyber exposure management positioning across IT, OT, IoT, healthcare, and cloud environments. • Establish clear KPIs tied to pipeline creation, influence, and acceleration. • Track campaign and event performance, using data-driven insights to refine strategies and maximize ROI. • Manage regional marketing budgets responsibly, ensuring investment is aligned to pipeline impact. • Serve as the primary marketing liaison to the Americas Sales team, aligning on pipeline targets and regional priorities.
Job Requirements
- 5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred).
- Proven ability to drive measurable pipeline impact through regional and partner marketing programs.
- Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement.
- Experience working closely with sales leadership and cross-functional stakeholders.
- Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager).
- Strong analytical mindset with experience measuring pipeline influence and marketing ROI.
- Exceptional project management and organizational skills.
- Clear, confident communicator with a collaborative, solutions-oriented approach.
Benefits
- Comprehensive health benefits
- Discretionary time off
- Paid holidays including monthly me days
- Inclusive and diverse workplace
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