Director of Marketing Analytics – Performance

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

42 days ago

Salary

$153.8K - $210.7K / year

Seniority

Lead

Bachelor Degree12 yrs expEnglishCloudSQLTableau

Job Description

Director of Marketing Analytics – Performance

Lumeris

• Build the marketing measurement ecosystem from the ground up, defining the tools, data requirements, and processes needed to move beyond platform-reported metrics. • Lead the selection and implementation of an MMM solution and use it as the primary framework for budget allocation. • Establish a structured testing program to measure what marketing is actually driving. • Assess and implement attribution capabilities where they add value. • Own marketing performance frameworks, ensuring consistent and accurate evaluation across all channels and campaigns. • Develop marketing-driven forecasts for leads, calls, and enrollments aligned to campaign strategy. • Translate marketing analytics needs into clear data requirements. • Define and enforce campaign structures, channel hierarchies, and marketing-specific definitions.

Job Requirements

  • 12 + years in marketing analytics or performance marketing, including experience building or significantly evolving measurement capabilities.
  • Proficiency in SQL and BI tools (Tableau, Power BI);
  • strong understanding of attribution and experimentation methodologies.
  • Experience with Salesforce Marketing Cloud and multi-channel campaign tracking.
  • Degree in Statistics, Economics, Data Science, or related field (Master’s preferred).
  • Ability to translate complex analytical concepts into clear recommendations for executive stakeholders.

Benefits

  • Medical, Vision and Dental Plans
  • Tax-Advantage Savings Accounts (FSA & HSA)
  • Life Insurance and Disability Insurance
  • Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
  • Employee Assistance Program
  • 401k with company match
  • Employee Resource Groups
  • Employee Discount Program
  • Learning and Development Opportunities
  • And much more...

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