Role Description The Bridge Between Iron and Intelligence Our client is at the forefront of the AI infrastructure revolution. We provide the raw power—GPU clusters, specialized fabrics, and optimized orchestration—that allows frontier labs and enterprises to build the future. We are looking for a Technical Marketing Lead who lives and breathes AI, not as a spectator, but as an active participant in the field. This is a "Zero-to-One" role for a marketer who can go toe-to-toe with ML engineers. You aren't just translating technical specs into benefits; you are helping define how the world understands GPU economics, inference at scale, and the lifecycle of large-scale distributed training. You will be responsible for creating the playbook that positions our client as the premier infrastructure partner for the AI era. Key Responsibilities - I. Strategic Positioning & Technical Messaging - The Technical Narrative: Develop high-conviction positioning for our AI infrastructure products. Articulate the nuances of GPU clusters (H100, B200), InfiniBand fabrics, and Slurm orchestration to a sophisticated audience. - Content Architecture: Create deep-dive technical content—whitepapers, blog posts, and documentation—that engages ML engineers and CTOs credibly. - GPU Economics: Analyze and communicate the ROI and economic impact of different compute strategies (Training vs. Inference, Bare Metal vs. Virtualized). - II. GTM Execution & Growth - Builder Mindset: Build the marketing function from the ground up, identifying high-leverage channels, setting up demand gen funnels, and defining our voice in the AI community. - Product Marketing: Partner with the engineering team to translate new hardware rollouts and software optimizations into compelling market announcements. - Community & Engagement: Represent our client in the labs, on Discord, and at technical conferences. Be a known entity in the AI/ML space. - III. Market Intelligence - Lab Tracking: Follow the latest research papers and lab breakthroughs (OpenAI, Anthropic, DeepSeek, etc.) to anticipate how shifts in model architecture will change infrastructure demands. - Competitive Analysis: Maintain a deep understanding of the "Neocloud" and Hyperscaler landscape to ensure our client maintains its competitive edge. Qualifications - Experience & "AI Obsession": - Technical ML Literacy: Comfortable discussing training, inference, GPU economics, and model behavior with engineers—not as a spectator, but as a peer. - Marketing Craft: Strong track record in B2B tech marketing, ideally within infrastructure, cloud, or deep tech. - Builder DNA: Prefer a blank slate over a pre-written playbook; thrive in high-velocity, high-ambiguity environments. Skills & Competencies - Exceptional Technical Writing: Ability to write for an audience of "builders" without sounding like a typical "marketer." - Language: Professional fluency in English is mandatory. Proficiency in French is a major advantage. - AI-Native Workflow: Use AI tools like Claude, ChatGPT, and other LLM-based tools to multiply your own output. Benefits - Frontier Infrastructure: Work with the most advanced hardware on the planet and support the teams training the world’s most important models. - Strategic Autonomy: Freedom to shape the brand and the commercial strategy of a category-defining company. - High-Growth Culture: Join a team that values technical craftsmanship, ownership, and speed.

Role Description - Volle Verantwortung: Du steuerst eigene Kampagnen mit Tagesbudgets im fünfstelligen Bereich - eigenständig und performanceorientiert. - Performance-Driven Marketing: Planung, Skalierung und A/B-Testing mit klarem Fokus auf Umsatz, ROI und Wachstum. - Creative Strategy: Entwicklung von Headlines und Creatives, die Klicks und Conversions liefern. - Daten & Analyse: Tägliche Auswertung relevanter KPIs, um kreative Entscheidungen mit klaren Zahlen zu untermauern. - Testing & Optimization: Du testest permanent neue Funnels, Ad-Konzepte und Creatives, um den nächsten Performance-Breakthrough zu finden. Qualifications - Native Advertising-Profi: Erfahren mit vier- bis fünfstelligen Tagesbudgets und erfolgreicher Skalierung. - Performance-Mindset: Du liebst es, Ergebnisse zu sehen, Daten zu interpretieren und Strategien zu verbessern. - Kreatives Denken: Du hast ein Gespür für Trends, Storytelling und psychologische Trigger und entwickelst Ads, die performen. - Analytische Stärke: Zahlen und KPIs sind für dich kein Chaos, sondern dein Werkzeug zur Optimierung. - Ownership & Drive: Du übernimmst Verantwortung, handelst proaktiv und willst Ergebnisse sehen. - Technisches Verständnis: Du bist vertraut mit Tracking, Reporting und KI-Tools zur Effizienzsteigerung. - Hands-on: Du testest, misst, optimierst und feierst deine Resultate. Benefits - Freiheit & Verantwortung: Volle Eigensteuerung deiner Kampagnen. - Remote & flexibel: Leistung zählt, nicht Anwesenheit. - Top-Equipment: Apple oder Windows, du entscheidest. - Kreatives Umfeld: Dynamisches Team mit flachen Hierarchien, schnellen Entscheidungen und Raum für Ideen. - Faire Bezahlung mit echtem Upside: Attraktives Fixum + leistungsabhängige, unbegrenzte Performance-Provision. - Weiterentwicklung: Intensives Skill-Building in Performance, Funnel-Design & Kreativität.

• Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies • Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines • Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program • Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch • Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams • Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle • Manage email reporting dashboards, monitor trends, and make recommendations based on results • Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

**Responsibilities** • Develop and execute marketing strategies to grow our award-winning personal growth and leadership training programmes. • Build and nurture a strong community through authentic brand storytelling. • Attract, lead and mentor a motivated team to achieve shared objectives. • Take full ownership of growth targets and consistently exceed them. • Create and implement strategic campaigns to enter new markets. • Monitor market trends and manage key performance metrics (systems and tools provided). • Deepen your knowledge of our programmes to communicate their value convincingly. • Embrace continuous learning and contribute to a progressive team culture.