• Build and deploy email campaigns and automated workflows in Salesforce and HubSpot • Manage audience segmentation and list logic directly in the platforms • Execute campaign sends, QA, and scheduling • Track performance, report on results, and recommend optimizations • Partner with internal teams in recurring working sessions

• Plan, launch, and manage campaigns across Centerfield properties to drive efficient user acquisition. • Own end-to-end execution and optimization of campaigns, ensuring performance aligns with gross profit goals • Continuously optimize bids, budgets, filters, and targeting to improve efficiency and scale profitable traffic • Evaluate publisher sources, lead quality, and traffic patterns to optimize performance • Proactively identify optimization and growth opportunities and scale campaigns that deliver strong acquisition and conversion results. • Analyze traffic and conversion data to uncover trends, diagnose issues, and inform strategy. • Build and execute structured testing roadmaps (A/B tests on creative, bids, filters, landing pages, audiences) to improve conversion rates and cost efficiency. • Partner with data and analytics teams to understand consumer behavior, funnel performance, and downstream conversion. • Analyze large datasets to identify performance trends, diagnose issues, and guide bid, budget, and targeting decisions. • Produce regular performance dashboards and deep-dive reports with actionable insights and strategic recommendations. • Present clear, concise performance summaries to internal and external stakeholders, translating complex metrics into meaningful, data-driven takeaways. • Partner with product, engineering, business development, and operations teams to ensure alignment on targeting, funnel performance, and acquisition goals. • Work with product teams to test, refine, and launch new landing page and thank-you page experiences that improve conversion and overall funnel efficiency.

• Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content. • Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion. • Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats. • Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides. • Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops. • Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift.

• Planning, implementing, and managing campaigns across Google Ads and Meta Ads. • Balancing time between deep work on ad accounts and active consulting with clients. • Utilizing AI tools to streamline campaign management and generate ad copy. • Transforming complex data into actionable insights for clients. • Creating tailor-made budget optimization strategies for clients.