• Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch • Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint • Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone • Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing • Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill • Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand • Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment

We’re looking for a Senior Creative Strategist with deep, hands-on experience leading large-scale Meta performance campaigns for 9-figure CPG brands. This is not a trend-spotting or junior scripting role. We need a high-level performance operator who understands how creative directly drives revenue, lowers CPA, expands TAM, and unlocks scalable growth inside complex ad accounts. You should have direct experience building and leading creative strategy within large Meta accounts, collaborating closely with media buyers, and producing ideas that have materially impacted revenue at scale. Core Responsibilities Meta Performance Leadership - Lead creative strategy across large-scale Meta ad accounts - Develop structured testing roadmaps tied directly to CPA, MER, ROAS, and LTV - Collaborate with media buying to optimize creative for performance at scale - Understand bid strategies, scaling frameworks, and account structure Scaling & TAM Expansion - Develop creative angles that expand Total Addressable Market - Identify new customer personas and messaging frameworks - Build creative that breaks through fatigue and sustains long-term scale - Unlock new audience segments without sacrificing efficiency Performance Optimization - Drive measurable CPA improvements through strategic iteration - Analyze creative-level data (hook rate, hold rate, thumbstop rate, CTR, CVR) - Continuously refine messaging, positioning, and offer framing - Turn performance insights into repeatable creative systems Big Ideas at Scale - Lead large-scale campaign concepts that drive step-change growth - Translate brand positioning into performance-driven concepts - Balance bold creative ideas with direct-response fundamentals - Build frameworks that can scale into hundreds or thousands of variations

• Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch • Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint • Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone • Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing • Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill • Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand • Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment

• Review video ads produced by external agencies before they go live • Check hooks are attention-grabbing and not overly clickbaity • Ensure lead and body sections are properly edited and flow logically • Flag technical issues: caption formatting, aspect ratios, audio sync, pacing problems • Provide clear, actionable feedback to agency partners • Maintain brand consistency across all creative assets • Source and reach out to new UGC creators • Send briefs and ensure creators understand deliverables • Book and coordinate shoot days • Manage ongoing comms with our creator network • Track content delivery and follow up on outstanding assets • Build relationships with top-performing creators for repeat collaborations