• Analyze, define, and manage functional requirements and system specifications for the Eligibility & Benefits product portfolio • Own and execute against your product roadmap, aligning priorities with company strategy and client needs • Serve as a product champion across the organization, ensuring clarity and alignment among internal stakeholders • Translate business needs into detailed technical specifications and user stories to guide engineering teams • Drive go-to-market strategies and support successful launches in partnership with Product Leadership, Market Development, Client Success, and Marketing • Build compelling business cases for new features and enhancements through cross-functional collaboration • Partner with engineering and data science to define system functionality and guide Agile development processes • Monitor system performance metrics and leverage data-driven insights to inform product decisions • Support and train operations teams to ensure successful product adoption and execution

• Own and execute the product roadmap for affiliate, PPC, and ecommerce-style digital experiences across the organization’s digital portfolio. • Drive revenue growth initiatives that increase revenue per session, partner performance, and conversion rates across monetized products. • Identify and prioritize monetization opportunities across existing and emerging product offerings using data, market insights, and performance trends. • Partner with Revenue, Partnerships, and Analytics teams to optimize affiliate placements, tracking, reporting, and partner integrations. • Improve performance metrics including click-through rates, conversion rates, and downstream partner outcomes through continuous optimization. • Lead structured experimentation and CRO initiatives, including A/B testing of landing pages, comparison tools, lead flows, and monetized content formats. • Collaborate cross-functionally with Engineering, SEO, Editorial, Revenue, and Partnerships teams to align priorities and execute against the product roadmap. • Manage the product development lifecycle, including requirements gathering, backlog prioritization, sprint planning, QA, user acceptance testing, and post-launch performance analysis while communicating tradeoffs, ROI expectations, and results to leadership.

• Collaborate with leadership to define the product roadmap, prioritizing initiatives that align with Extend’s mission to revolutionize the post-purchase experience. • Drive the end-to-end product lifecycle for specific features—from initial discovery and requirement gathering (PRDs) to launch and post-launch optimization. • Partner closely with Engineering, Design, and stakeholders to deliver persona-first, data-driven solutions while navigating technical trade-offs and business goals. • Leverage user research, product analytics and A/B testing to iterate on features and advocate for the best user outcomes. • Identify opportunities to integrate AI-assisted tools and workflows to enhance the merchant experience and automate internal processes. • Actively engage with internal Customer Success teams to gather feedback, identify pain points, and translate them into actionable product requirements. • Participate in sprint planning, backlog grooming, and retrospective meetings, providing clear direction and ensuring the team is focused on the highest-priority tasks.

• Be a product thought leader for our absence management portfolio, driving the strategy, requirements, prioritization, and the roadmap for modernizing the leave experience • Own and manage the product backlog including writing detailed stories, mitigating risk, prioritizing effectively, and unblocking the team to maintain high delivery velocity • Synthesize market needs into product requirements and drive alignment with leadership on roadmap prioritization and business value • Adopt AI for research, requirements, and prototyping; actively look for opportunities to leverage AI and automation to reduce operational friction and improve the customer journey • Lead workshops and other cross-functional exercises to explore product opportunities and validate assumptions through rapid experimentation • Articulate a compelling product vision and inspire cross-functional teams to rally around it, treating product features as measurable experiments that drive outcomes over output • Own the product roadmap for your business unit and execute with cross-functional engineering and design teams to deliver on it • Enable customer-facing teams with product knowledge, go-to-market direction, and competitive positioning • Engage with customers and lend product thought leadership in support of further product development, customer success, and business development activities • Enable highest leverage work for yourself and others. • Other duties as assigned.