Growcer

• Own email marketing & lifecycle plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals • Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors) • Own the campaign calendar and manage send cadence across all active campaigns and sequences • Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results • Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity • Design and execute outbound email campaigns targeting our ICP markets • Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale • Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales • Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation • Build and optimize workflows, properties, deal pipelines, and dashboards • Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon • Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email • Support the wider team with copy for landing pages, ads, and one-pagers as needed • Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)