About The Shelf The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant . Everyone claims to be data-backed. We prove it : 📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions 📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time 🥈 One of our TikTok ads ranked #2 globally for an entire month But what really sets us apart? Our people-first culture . We actively discourage burnout , uphold a true 40-hour workweek , and invest deeply in our team’s wellbeing and growth. 💼 100% covered healthcare 🏖️ Flexible PTO 🎉 Company holidays that actually get honored ✈️ In-person off-sites in Atlanta to foster real connection About the role We’re hiring a Strategy & Insights Manager to join our growing team and shape the future of influencer marketing. You’ll bring data to life through storytelling, drive strategic growth for our clients, and support innovation across our internal products and marketing efforts. What you'll do 🔍 Market Intelligence Research platforms, brands, and verticals Use social listening tools (e.g., Infegy, Brandwatch) to uncover insights Identify cultural trends shaping content and influencer strategy 📊 Strategy & Insights Support Build data-rich decks for pitches and campaigns Translate data into compelling narratives Align creator ecosystems and platform behaviors with campaign goals 🤖 AI & Content Intelligence Track how influencer content is indexed in AI and search Support initiatives around trendspotting and creator discovery using AI 🤝 Cross-Functional Collaboration Work closely with Creative, New Business, Marketing, and Product teams Help evolve our internal research methods and reporting frameworks Qualifications 🏢 Bonus: Experience at a startup or marketing-tech company Why You’ll Love It Here We’re building something meaningful and sustainable—without burning people out. We care about impact , balance , and raising the bar in our industry.

• Review influencer content for creative quality, brand alignment, and platform best practices • Support creator campaign execution by maintaining our influencer creative dashboard, trackers, and documentation across active programs • Coordinate influencer asset handoffs with the Growth Media team • Assist in evaluating creator shortlists • Analyze influencer performance readouts and campaign results • Partner closely with the Senior Managers and cross-functional teams • Stay plugged into creator and social trends

• Execute influencer marketing strategies that align with the brand's goals, target audience, and overall marketing objectives. • Create detailed plans for campaign execution, including timelines, budgets, and KPIs. • Lead day-to-day client relationships ensuring alignment of account team recommendations with client objectives and fostering trust with main POC client leads. • Support client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. • Lead the creation and management of influencer marketing campaigns, from influencer identification and selection to campaign execution and performance analysis. • Utilize analytics to track campaign performance, evaluate success against key metrics, and derive actionable insights for continuous improvement. • Manage the influencer marketing budget, ensuring efficient allocation of resources to maximize campaign impact and achieve financial objectives. • Collaborate closely with other marketing teams, sales, product development, and external partners to ensure a cohesive and integrated approach to influencer marketing. • Stay ahead of industry trends and emerging technologies in influencer marketing and social media, recommending innovative approaches to maintain and enhance the brand's competitive edge.

• Responsible for defining, owning, and scaling the company’s affiliate and influencer acquisition strategies as core, enterprise-level growth channels • Creates the long-term vision, operating model, and performance framework for affiliate and influencer marketing • Leads partner strategy, commercial negotiations, channel economics, and team development • Collaborates closely with Paid Media, Analytics/BI, Web & Development, Creative Services, Compliance, and Marketing Operations • Drives innovation, tests new partnership models, and positions affiliate and influencer marketing as strategic levers within the broader acquisition portfolio • Oversees performance and relationships with top-tier affiliate publishers, networks, and strategic partners • Establishes performance frameworks, CAC guardrails, pacing models, and ROI targets • Directs the launch, pilot, optimization, and scale of the influencer marketing program • Provides executive-level oversight of lead quality, conversion performance, attribution, fraud monitoring, and channel economics • Communicates channel performance, insights, risks, and opportunities to senior leadership