• Build conversion-focused landing pages from scratch based on provided strategy and copy • Design and implement user flows across pages, forms, quizzes, surveys, and schedulers • Ensure funnels function seamlessly from first interaction through to sales handoff and follow-up • Configure CRM logic including tags, custom fields, pipelines, and opportunity stages • Build and maintain automation workflows (email, SMS, wait logic, branching, goals) • Connect funnels to booked-call flows, sales pipelines, and post-booking automation • Implement and maintain integrations with third-party tools (payments, webinars, calendars) • Ensure tracking pixels and conversion events are placed correctly throughout funnels • QA funnels end-to-end to ensure accuracy, reliability, and strong user experience • Maintain consistency across funnel templates and accounts • Use AI tools to speed up building, troubleshooting, QA, and documentation • Collaborate closely with paid media, creative, copy, and ops teams

• Build conversion-focused landing pages from scratch based on provided strategy and copy • Design and implement user flows across pages, forms, quizzes, surveys, and schedulers • Ensure funnels function seamlessly from first interaction through to sales handoff and follow-up • Configure CRM logic including tags, custom fields, pipelines, and opportunity stages • Build and maintain automation workflows (email, SMS, wait logic, branching, goals) • Implement and maintain integrations with third-party tools (payments, webinars, calendars) • Ensure tracking pixels and conversion events are placed correctly throughout funnels • QA funnels end-to-end to ensure accuracy, reliability, and strong user experience • Maintain consistency across funnel templates and accounts • Collaborate closely with paid media, creative, copy, and ops teams

• Build conversion-focused landing pages from scratch based on provided strategy and copy • Design and implement user flows across pages, forms, quizzes, surveys, and schedulers • Ensure funnels function seamlessly from first interaction through to sales handoff and follow-up • Configure CRM logic including tags, custom fields, pipelines, and opportunity stages • Build and maintain automation workflows (email, SMS, wait logic, branching, goals) • Implement and maintain integrations with third-party tools (payments, webinars, calendars) • QA funnels end-to-end to ensure accuracy, reliability, and strong user experience • Maintain consistency across funnel templates and accounts • Collaborate closely with paid media, creative, copy, and ops teams

• Plan, launch, and optimize paid advertising campaigns across Meta, LinkedIn, Google, and other relevant platforms • Design and produce ad creatives directly (static, carousel, short-form video, display, and social formats) • Develop visually compelling assets aligned with brand guidelines and performance goals • Monitor campaign performance daily, identifying optimization opportunities related to targeting, bidding strategies, placements, audience segmentation, and creative performance • Develop persuasive and concise ad copy aligned with the client's tone and value proposition; collaborate closely with designers and contractors to produce high-impact visuals and creative assets • Conduct structured A/B and multivariate testing on campaign variables—including audience sets, message angles, and landing page components—to inform continuous learning and improve cost-per-result • Build and maintain custom audiences, including list uploads, behavioral targeting, retargeting sequences, and lookalike audiences to maximize campaign efficiency • Support landing page creation and optimization, coordinating with internal teams or external partners to refine messaging, layout, and conversion paths • Track and validate conversion events, ensuring proper configuration of tracking pixels, UTMs, and analytics tags to ensure data accuracy and attribution • Prepare performance dashboards and weekly summary reports, highlighting key metrics, trends, and tactical recommendations to support decision-making • Research competitors, market trends, and audience behavior to fuel campaign positioning and uncover opportunities for differentiation • Collaborate cross-functionally with sales and leadership, ensuring marketing campaigns align with pipeline needs, value props, and customer profiles • Assist with additional marketing initiatives, including social media management, content creation, email marketing, and lead nurturing sequences as needed • Maintain an organized content and asset library, ensuring creative and messaging materials remain brand-consistent and easily accessible • Stay current on platform changes and advertising best practices, proactively proposing new strategies or channels to expand marketing impact