Home Care Evolution

• Content creation: Draft and design daily/weekly posts for Facebook, Instagram, LinkedIn, and TikTok using Canva or similar tools • Storytelling: Help produce caregiver spotlights and care tips content that builds community trust • Video support: Assist with filming and editing short-form reels and behind-the-scenes clips • Scheduling: Use social media management tools to plan and publish content on a consistent calendar • Community engagement: Monitor comments and messages and flag responses for the team • Research: Track trends, competitor content, and hashtag performance to bring fresh ideas • Analytics: Pull weekly platform reports and help summarize key metrics for the team