**Key Responsibilities** - **Design Excellence**: Create wireframes, prototypes, and high-fidelity designs to craft engaging user interfaces. - **User Insights**: Develop user personas, flows, and journey maps to define and enhance user experiences. - **Research-Driven Approach**: Conduct user research and usability testing to validate and refine design concepts. - **Consistency in Design**: Build style guides, design systems, and reusable components to ensure cohesive UI across products. - **Accessibility & Responsiveness**: Ensure designs meet WCAG standards and are optimized for all screen sizes. - **Continuous Learning**: Stay updated with the latest UI/UX trends, tools, and best practices including AI-assisted design workflows to bring fresh ideas and efficiency to the team. - **AI-Enhanced Design Practices**: Leverage AI tools to accelerate research synthesis, generate initial wireframes/prototypes, analyze user insights, and iterate designs efficiently while maintaining strong human-centered oversight and quality.

Please note: Applicants will be required to submit a portfolio as part of the application. About Bizee Bizee (formerly Incfile) has helped over 1 million entrepreneurs start and run their businesses. We're transforming from a transaction-focused formation business to an AI-powered operating system for entrepreneurs. We champion the everyday entrepreneur. We believe in self-determination, grit, and earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves. We are seeking design leaders who embody these values and are eager to define the visual and interactive language across all customer touchpoints. Join us in shaping the operating system that will power the next generation of American businesses. What Makes Working Here Different - AI-Native Design: AI isn’t a bolt-on; it’s our core. You’ll lead the design of AI-driven interfaces that personalize customer experiences and make complex business operations feel intuitive. - High Agency, High Impact: You own the design vision. We don't do "pixel-pushing" from the top down; you identify the design patterns and UX improvements that drive customer satisfaction and long-term retention. - Greenfield Opportunity: We're rebuilding our customer experience stack. You’ll define the design strategy for how entrepreneurs experience, use, and continue to gain value from their business services. The Role You will be the visionary Director of Experience Design, responsible for defining the strategy and leading the execution of design across the entire Bizee ecosystem. Your role is pivotal in ensuring brand clarity at every touch point, spanning both our web presence and product experience.  You will own the holistic customer experience, ensuring a cohesive, high-quality design language is applied across all touchpoints, from initial awareness to complex in-app service consumption. This is not a "style guide manager" role. You are a business-minded, hands-on design leader obsessed with customer psychology, brand consistency, and service design. You will partner deeply with Product, Engineering, and Marketing to build flexible, scalable design systems that enable rapid experimentation and brand consistency. You will be a key design contributor influencing the broader executive team on brand experience and user-centric strategy. What You'll Deliver In your first 6-12 months: - Unified Design System: Launch a scalable, AI-ready design system that ensures consistency across all customer-facing touchpoints (product, brand, and marketing). - Brand and Web Creative Direction: Partner with Marketing and establish a  creative direction and visual standards for all marketing campaigns, brand assets, and the Bizee corporate website, ensuring they align with the core product design system. - Onboarding UX Re-architecture: Partner with Product to redesign the post-purchase experience, ensuring high adoption and a measurable reduction in early churn. - Member Center Experience: Lead the design of a proactive "Member Center" that empowers entrepreneurs to manage their services and recognize value easily. - Continuous UX Optimization: Partner with Platform Engineering to run weekly A/B tests on UI elements, onboarding flows, and in-app support triggers. - Customer Sentiment Design: Integrate design-led feedback loops (CSAT/NPS) into the product experience to ensure we are meeting the psychological needs of our users. - AI-Driven Interface Patterns: Deploy new design patterns for interacting with AI-powered features, increasing long-term engagement and trust.

• Develop deep understanding of Troopr’s product and how it solves customer pain points. • Analyze and document all possible user workflows • Organize the product's information and features in a logical and intuitive manner • Create user experiences that simplifies complex workflows into intuitive and efficient interactions. • Develop wireframes and interactive prototypes that visualize and communicate design concepts. • Establish and maintain a design system that ensures consistency across all aspects of the product. • Collaborate closely with founders, product managers, developers, and other stakeholders. • Stay informed about industry trends and competitive products. • Lead and mentor junior designers. • Participate in the recruitment and hiring process for design team members.

• Own product problems from early exploration through delivery and iteration, with clear responsibility for outcomes • Frame problems clearly, define goals, and make design decisions with explicit reasoning and tradeoffs • Design high-quality interaction and visual experiences with strong hierarchy, clarity, and attention to detail • Balance detail and direction by knowing when to zoom in and when to zoom out to maintain coherence across the product • Actively raise the quality and consistency of our visual design, interaction patterns, and overall design language • Help shape and evolve our Design System so new work strengthens the product as a whole • Collaborate closely with Product Managers and Engineers, challenging ideas openly and working as one team • Support experiments such as A/B tests and use qualitative and quantitative insights to learn and iterate • Use tools like Lovable, Cursor, Claude Code, or similar, to prototype and explore ideas efficiently • Ensure design intent is well translated into shipped product - taking responsibility for the final user experience, not just the concept