• Write press releases or blogs & make press kits • Develop marketing emails and social media posts • Identify key search terms and optimize content • Self-directed identification of new opportunities

• Review and advise on technical training scripts, lesson plans, and Sequence Of Operation (SOOs) • Review and validate technical training assessments to confirm they appropriately measure competency, understanding, and operational readiness of Serverfarm data Center technicians at the appropriate role levels • Ensure training content reflects Serverfarm’s vision of operational excellence for safety, compliance, and risk management expectations • Ensure technical training is aligned and standardized across Serverfarm sites and operator role levels • Partner with Operations, Engineering, and Learning & Development teams to ensure training content supports Serverfarm’s business objectives and operational maturity model • Identify gaps, inconsistencies, or outdated content and drive updates to maintain a current and effective training library • Review and provide technical input into Serverfarm’s training tools, and delivery methods • Review and assess vendor technical bulletins, product updates, and announcements for impact on Serverfarm operations and training requirements • Engage with equipment vendors and internal engineering stakeholders to ensure vendor-specific content is accurate, relevant, and correctly contextualized for Serverfarm environments • Ensure training materials reflect current technologies used across Serverfarm’s mechanical, electrical, plumbing, and control systems

• Develop and produce compelling content for social media and ads. • Collaborate with the marketing and creative teams to align content with brand strategies and campaigns. • Conduct research to stay updated on industry trends and incorporate relevant topics into content creation. • Maintain a content calendar to ensure consistent posting and timely delivery of content.

• LinkedIn Algorithm Mastery: Optimize every post for "Dwell Time," engagement signals, and the "Golden Hour" of LinkedIn reach. You know how to leverage the latest updates to maximize organic spread. • Team Orchestration: Strategize and oversee content produced by the wider team, ensuring every piece of collateral (from thought-leadership articles to PDF carousels) aligns with a viral-ready narrative. • Video Production & Performance: Be the face of the brand or direct our leadership to be on-camera. You are comfortable producing "Lo-Fi" authentic clips and "Hi-Fi" polished brand videos. • End-to-End Editing: Execute high-level video editing (captions, hooks, pacing) and graphic design (visual identity, scroll-stopping thumbnails) that stand out in a sea of corporate blue. • The 90-Day Challenge: Launch and iterate a content series specifically designed to land a viral hit and significantly grow our follower base within your first 3 months.