Requisition Number: 104508 Marketing Manager Location: The role will be a remote position located in the United States Insight at a Glance - 14,000+ engaged teammates globally - #20 on Fortune’s World's Best Workplaces™ list - $9.2 billion in revenue - Received 35+ industry and partner awards in the past year - $1.4M+ total charitable contributions in 2023 by Insight globally Now is the time to bring your expertise to Insight. We are not just a tech company; we are a people-first company. We believe that by unlocking the power of people and technology, we can accelerate transformation and achieve extraordinary results. As a Fortune 500 Solutions Integrator with deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, we guide organizations through complex digital decisions. About the role The Field Marketing Manager is responsible for planning, organizing and executing field marketing campaigns, events and activities to generate new business opportunities and accelerate existing opportunities for the Google Cloud dedicated sales teams. Working closely with stakeholders in the Google Cloud Solution Line, as well as inside sales and field sales representatives, partner stakeholders, and the broader Marketing team, this position will lead and execute regional campaigns, programs and events, and lead the follow up and analysis to ensure high marketing impact to increase influenced and net new business.. As a Marketing Manager you will: - Deliver programs within outlined budget and analyze the effectiveness of marketing programs to determine ROI aligned to field marketing goals - Develop impactful communications to internal and external stakeholders including campaign content, sales toolkit pieces, presentations, etc. - Work collaboratively with the Google Cloud partner marketing teams to scale programs and drive net new opportunities - Develop actionable pipeline insights by analyzing intent data and territory insights provided by Sales leadership across the Google Cloud Solution Line stakeholders. - Build and execute ABM 1:1 and 1:few account plans aligned to Google Cloud Solution Line sales team goals What we’re looking for - Remote location - Bachelor’s degree in Business, Marketing, or a related field - 5+ years B2B marketing experience, especially in field marketing, with specific focus in technology - Experience in the technology industry and familiarity with the SaaS / Cloud sector a plus - Experience with event planning and management, as well as speaker and budget management - Experience with Google Workspace and Hubspot automation tool a plus What you can expect We’re legendary for taking care of you, your family and to help you engage with your local community. We want you to enjoy a full, meaningful life and own your career at Insight. Some of our benefits include: - Freedom to work from another location—even an international destination—for up to 30 consecutive calendar days per year. But what really sets us apart are our core values of Hunger, Heart, and Harmony, which guide everything we do, from building relationships with teammates, partners, and clients to making a positive impact in our communities. Join us today, your ambITious journey starts here. Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. At Insight, we celebrate diversity of skills and experience so even if you don’t feel like your skills are a perfect match - we still want to hear from you! Insight does not accept unsolicited resumes from recruiters or employment agencies. Unsolicited resumes will be treated as direct applications from the candidate, and recruiters or agencies who submit candidates for this position without a prior, written vendor agreement will not be eligible for any form of compensation, even if the candidate is hired. The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here. Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law. Posting Notes: Remote || Utah (US-UT) || United States (US) || Marketing, Communications || None || Remote ||

• Lead the development and implementation of Access and HEOR strategy • Develop tactical initiatives for the assigned Rare portfolio • Collaborate closely with the brand marketing teams and other cross functional partners • Support Market Access team operations, including budgets, forecasts, payer/coverage data analysis, and project management • Monitor spend and manage assigned payer marketing budget for brands • Lead engagement with creative agency partner(s) for assigned portfolio • Partner with Sales and Marketing teams to ensure brand access messages are conveyed

• Own the regional plan. • Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities. • Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest. • Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities. • Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs. • Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data. • Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints. • Travel ~30%. Frequent travel within assigned regions for on‑site event management and customer meetups. • Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units.

VP of Marketing Position Overview: Reporting to the President, the Vice President of Marketing is both a strategic and hands-on leader responsible for building and scaling a high-performing marketing organization that drives pipeline, revenue growth, and market leadership. This role will own the end-to-end marketing strategy, leveraging an omni-channel approach that includes demand generation, ABM, events, content, product marketing, customer marketing, social, digital, sales enablement and more. The VP of Marketing will align closely with Sales, Product, and Customer to ensure a cohesive go-to-market strategy and consistent revenue impact. Key Responsibilities Strategic Leadership - Develop and execute a comprehensive marketing strategy aligned with revenue goals and company growth - Define positioning, messaging, and brand strategy to differentiate in a competitive SaaS landscape - Build and manage the marketing budget, allocating resources for maximum ROI across channels - Establish KPIs and a data-driven operating model to measure performance and optimize continuously Demand Generation & Pipeline Growth - Own pipeline generation targets and partner with Sales leadership on revenue planning - Design and scale multi-channel demand generation programs (paid, organic, ABM, lifecycle marketing) - Optimize funnel conversion rates across all stages from awareness to closed-won - Implement and refine attribution models to understand channel performance Omni-Channel Marketing Execution - Lead an integrated marketing approach across: - Events (field marketing, trade shows, webinars, executive roundtables) - Content (thought leadership, SEO, blogs, case studies, video) - Digital (paid media, website optimization, marketing automation) - Social media and community engagement - Partner and co-marketing initiatives - Ensure consistent messaging and brand experience across all touchpoints Customer Marketing - Develop and lead a customer marketing strategy focused on retention, expansion, and advocacy - Partner with Customer to drive lifecycle marketing programs that increase product adoption, engagement, and customer health - Build and scale programs for customer communications, onboarding support, and ongoing education - Create and amplify customer advocacy initiatives including case studies, testimonials, references, and community building - Support upsell and cross-sell motions through targeted campaigns and segmentation - Measure and optimize key metrics such as retention, expansion revenue, NRR, and customer engagement Product Marketing - Own product positioning, messaging, and go-to-market strategy for new features and launches - Translate product capabilities into compelling value propositions for target audiences - Conduct market, customer, and competitive research to inform strategy Sales Enablement - Partner closely with Sales to develop tools, content, and programs that improve win rates and sales velocity - Build and maintain sales collateral, pitch decks, battle cards, and ROI narratives - Ensure tight alignment between marketing campaigns and sales motions Team Leadership & Development - Build, lead, and mentor a high-performing marketing team across demand gen, product marketing, content, and events - Foster a culture of accountability, creativity, and continuous improvement - Identify gaps and hire strategically to support growth goals Marketing Operations & Analytics - Oversee marketing operations, including CRM, marketing automation, and data infrastructure - Ensure accurate reporting on pipeline, CAC, LTV, and ROI - Drive operational excellence and scalability of marketing processes Qualifications - 10–15+ years of progressive B2B SaaS marketing experience, including senior leadership roles - Proven track record of scaling marketing in a growth-stage SaaS company (ideally from ~$20M to $50M+ ARR) - Strong expertise in demand generation and pipeline ownership - Experience executing omni-channel marketing strategies across digital, events, content, and product marketing - Deep understanding of SaaS metrics (ARR, CAC, LTV, conversion rates, pipeline velocity) - Demonstrated success partnering with Sales to drive revenue outcomes - Experience building and leading high-performing teams - Data-driven mindset with strong analytical and problem-solving skills - Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority - Able to read minds and leap over tall buildings in a single bound Preferred Qualifications - Experience in either Fiber Management or in selling software solutions into Telcom - Background in both PLG (product-led growth) and sales-led motions Benefits: - Competitive salary commensurate with experience. - Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO. - Professional development opportunities and career growth within an innovative and rapidly growing company. - Flexible work arrangements with a remote-first approach. Work Environment: - This role will be based in US, with preference for Eastern Time Zone. - In any remote and/or hybrid role you are expected to have a designated space that is conducive to productivity and conducting confidential video calls. VETRO will assist with technology needed to set up your home office, as well as offer a semi-monthly internet stipend. While working remotely, you are expected to be distraction-free from non-work responsibilities during working hours. Join VETRO and be at the forefront of reshaping broadband infrastructure. Apply now to make a significant impact on the future of telecom and help our customers achieve success. ------------------------------------------- VETRO is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, nationality, immigration status, citizenship, religion or religious creed (or belief, where acceptable), sex/gender, sexual orientation, gender identity and gender expression, pregnancy, marital status, age, citizenship, marital status, handicap or disability, genetic information or characteristics (or those of a family member), Veteran or military status, political belief, or socio-economic status. VETRO does not discriminate against individuals on the basis of those characteristics, or any other characteristic protected by law. VETRO values a diverse workforce and emphasizes an open, inclusive, supportive team working environment.