• Own paid acquisition end-to-end across mobile channels (Meta, Google App Campaigns, DSPs, and others), including campaign setup, optimization, and scaling. • Own and mature the performance marketing function - building out processes, reporting, and experimentation frameworks on top of an already-live, scaling business. • Manage and develop our agency relationship, extracting knowledge, building internal capabilities, and progressively owning more of the execution in-house. • Optimize for full-funnel performance, from impression to repayment behavior - improving CAC, conversion rates, and LTV. • Design and run rigorous experiments (A/B tests, incrementality tests, creative testing) to continuously improve performance, even in low-signal environments. • Allocate and optimize budget dynamically based on performance, risk, and business priorities. • Drive creative strategy and iteration, translating performance data into actionable insights on messaging, formats, and audiences. • Partner cross-functionally with Product, Risk, Analytics, and Design to improve targeting, onboarding flows, and conversion. • Own mobile attribution and measurement, working with tools like AppsFlyer/Adjust and navigating signal loss (e.g., SKAN, privacy changes). • Develop deep expertise in the Mexico market - including channel dynamics, user behavior, payment patterns, and regulatory considerations - and use it to inform strategy.

• Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels. • Optimize campaigns continuously to improve performance indicators including CTR, CPC, CPA, and ROAS. • Conduct audience research and segmentation to target ads effectively. • Analyze campaign data and generate reports to provide actionable insights and recommendations. • Collaborate with creative teams to develop compelling ad creatives and messaging. • Manage advertising budgets and allocate spend efficiently across campaigns and platforms. • Stay updated with the latest trends and best practices in paid media and digital advertising.

• Du entwickelst, zusammen mit dem Performance Marketing Team, neue Ansätze und Initiativen im B2C-Performance-Marketing • Du steuerst, pflegst und optimierst unsere Shopify-Shops – dabei übernimmst du die technische und operative Verantwortung, um ein herausragendes Online-Kundenerlebnis zu gewährleisten • Du bearbeitest Produktdaten, erstellst Templates und pflegst Content, um unseren Online-Auftritt weiter zu professionalisieren

• Independently lead the conception, implementation and scaling of Search, Display and Performance Max campaigns to generate highly qualified participant inquiries • End-to-end management and scaling of the paid social presence (Meta & TikTok) and seamless integration into the overall acquisition strategy • Full budget responsibility with a focus on CPL (cost per lead), CPA and ROAS, and data-driven optimization of the entire funnel from click to course completion • Derive precise briefs for the creative team based on performance data and continuously improve landing page conversion rates (CRO) • Ensure end-to-end tracking (GTM, pixels, UTM) and a clean data inbound process into the CRM system (HubSpot)