• Independently lead the conception, implementation and scaling of Search, Display and Performance Max campaigns to generate highly qualified participant inquiries • End-to-end management and scaling of the paid social presence (Meta & TikTok) and seamless integration into the overall acquisition strategy • Full budget responsibility with a focus on CPL (cost per lead), CPA and ROAS, and data-driven optimization of the entire funnel from click to course completion • Derive precise briefs for the creative team based on performance data and continuously improve landing page conversion rates (CRO) • Ensure end-to-end tracking (GTM, pixels, UTM) and a clean data inbound process into the CRM system (HubSpot)

• Own Paid Social & Paid Search channels end-to-end, defining strategy, setting operational priorities, and managing execution to scale new-customer growth • Lead the execution engine on Meta by developing a strong creative strategy • Manage and develop a high-performing in-house team and external partners • Scale Google by optimizing campaign setups, ad strategy, and budget allocation • Lead structured channel reporting and qualitative creative analysis • Translate performance and customer insights into clear hypotheses and structured testing roadmaps • Collaborate closely with cross-functional teams to maximize business impact across the funnel • Stay ahead of platform developments and best practices in the dog food market

• Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels • Develop full-funnel paid social approaches tailored to Life Sciences and pharma brands, including HCP and patient targeting strategies • Ensure all campaigns meet regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor • Partner with cross-functional teams (media, analytics, strategy, creative, and client services) to deliver integrated marketing initiatives • Own paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans • Translate data into actionable insights, delivering clear, executive-level reporting and recommendations • Manage and forecast paid social budgets, ensuring efficient allocation and strong return on investment • Oversee platform best practices, staying ahead of changes in privacy, targeting, and platform capabilities—especially within regulated categories • Guide audience strategy development, including first-party data, privacy-safe targeting, and platform-native solutions • Serve as a senior client lead, providing strategic guidance and building strong, trusted relationships • Contribute to new business efforts, including paid social strategy development, pharma-specific POVs, and pitch presentations • Elevate internal standards and processes for paid social excellence, particularly within regulated verticals.

• Support MERGE's practice in creating, optimizing, and executing best-in-class client paid search campaigns. • Provide the strategic direction for keyword research, campaign building, and testing roadmaps. • Act as a Paid Search subject matter expert, fostering account growth while ensuring that output meets agency standards. • Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more. • Lead the Quality Assurance process for all trafficked plans and launch components. • Act as the primary Paid Search liaison for the broader media strategy teams. • Lead the client discovery process to establish PPC objectives and develop the strategy for tactic, budget, goals, etc. • Monitor daily and analyze program KPIs to drive continuous improvement. • Develop a comprehensive, long-term optimization roadmap for the account.