• Creative Strategy: Analyze our current performance and identify "creative gaps." • Multi-Platform Production: Meta (FB/IG): Design high-retention Reels, UGC-style edits, static "listicles," and dynamic carrousels. • Google Ads: Optimize assets for Performance Max (PMax), YouTube (Shorts & Long-form), and Demand Gen. • Performance Iteration: Take winning ads and "remix" them (new hooks, new CTAs) to extend their lifespan and fight creative fatigue. • AI-Assisted Workflow: Leverage AI tools (Midjourney, ElevenLabs, Runway, etc.) to maintain high output without sacrificing quality. • Reporting: Monthly breakdown of creative performance (Hook Rate, Hold Rate, and ROAS) with actionable next steps.

Engage with clients and advisors by communicating market insights, addressing investment concerns, and producing high-quality economic outlooks. Enhance investment communication processes while supporting the Chief Investment Officer in strategic...

Develop and execute a YouTube strategy focused on audience growth, analyze performance metrics to drive channel optimization, and collaborate with cross-functional teams to enhance content distribution and monetization efforts.

Senior Paid Social Strategist Hybrid Full time London, England, United Kingdom Description We are looking for a Senior Paid Social Strategist to play a pivotal role in our growing team – we’re looking for someone to bring paid social expertise and broader channel thinking, as well as oversee and input into innovative and high-performing campaign strategies across multiple platforms.   The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support.  The role sits within the Distribution team as part of the media and performance arm.   Key Responsibilities - Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.  - Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.  - Within new business and growth - leading on paid, performance, measurement approaches with tailored responses.  - Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.   - Driving commercial success for accounts, understanding targets and pushing growth within retainers.  - Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.   - Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.   - Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.  - Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.   - Testing and innovation – A/B testing, alphas/betas, creative experimentation.  - Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.    Requirements Essential:  - New business and pitch experience working with integrated teams  - Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ  - In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest  - Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc  - Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned.  - Experience with both B2B, B2C and global clients.  Bonus:  - Experience in other channels such as Paid Search, Programmatic, Display  Benefits   - Named in Campaign Magazine's Best Places to Work 7 years running  - Remote working predominantly - 2 days in the office per week - Private Healthcare & Life Insurance, 25 Days+ Holiday - Annual Team Mini break in the UK or abroad, Regular Socials - Open, Engaging & Inspirational Culture