• This is a senior, enterprise-level new business role built on influence, judgement and long-term value creation • You’ll work closely with senior and executive stakeholders to understand how workforce capability impacts performance — and where it needs to evolve • From there, you’ll shape tailored apprenticeship solutions that strengthen talent pipelines, address systemic skills gaps and deliver measurable outcomes over time • Lead each opportunity with intent: Bringing the right voices in at the right times, managing moving parts without losing clarity, working through blockers with pragmatism and pace

• Support the planning, coordination, and execution of key operational and strategic initiatives across the Supplemental & Group division. • Partner with business operations, product, IT, compliance, and sales support teams to ensure process readiness and change adoption. • Design, maintain, and train teams on tools, resources, and documentation that support internal systems, workflows, and go-to-market strategies. • Develop and manage project-specific communication plans, resource hubs, and training logistics. • Facilitate cross-functional alignment by ensuring stakeholders have timely access to updates, structured content, and learning materials. • Contribute to, or lead the creation of, SOPs, playbooks, onboarding materials, and process documentation that improve consistency, adoption, and efficiency. • Monitor process adoption, engagement, and performance metrics to evaluate the effectiveness of enablement efforts and identify opportunities for improvement. • Support maintenance of digital content and platforms (e.g., website updates, content libraries, internal resources) in alignment with established brand and messaging guidelines. • Enable sustainable growth across the Supplemental & Group business by connecting strategy, marketing, and operations to achieve revenue and engagement goals. • Support partner and channel enablement, ensuring TPAs, agents, and internal teams have the collateral and tools needed for effective go-to-market execution including coordination of digital and platform-related initiatives across teams. • Help coordinate integrated marketing campaigns and partnerships, ensuring alignment with enterprise objectives and compliance standards. • Collaborate with Marketing, Sales, Product, Compliance, and Technology teams to optimize systems and streamline workflows for efficiency. • Foster data-informed decision-making through analytics and insights that refine enablement and marketing efforts. • Serve as a connector and communicator between leadership vision and execution teams to enhance organizational agility and collaboration.

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy. • Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. • Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution. • Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion. • Lead annual and quarterly growth planning, forecasting, and budget allocation. • Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy. • Own the website end to end, defining goals and a roadmap to achieve them. • Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships. • Establish a culture of experimentation through A/B testing and performance optimization. • Build, mentor, and lead a high-performing growth marketing team.

• Own the sign-up, activation, and PQL funnel end-to-end, with clear quarterly targets on new sign-ups, activation rate, self-serve conversion, and PQL volume into sales. • Build the experimentation muscle for our PLG motion. Stand up a structured test calendar across landing pages, sign-up flow, console onboarding, pricing, and lifecycle programs, and ship a meaningful number of wins per quarter. • Shape how we attract and retain developers as our positioning evolves toward “the AI infrastructure developers trust.” You will have direct say in how that promise lands across channels and audiences. • Be the connective tissue between marketing, product, brand, and design. PLG doesn’t work without a tight feedback loop across these teams, and you will own building it. • Sign-up and conversion. Own the path from first visit to sign-up to first paid usage. Improve conversion across the homepage, key landing pages, pricing page, and sign-up flow. Set targets, instrument the funnel, and ship a continuous stream of improvements. • Activation. Partner with product and design on the in-console onboarding experience. Build lifecycle programs across email, in-product messaging, and community that reduce time-to-first-pod and lift activation rate. Own the activation metric. • PQL generation. Define and refine our PQL model with sales and product. Build the programs, in-product triggers, and lifecycle plays that surface high-intent self-serve users to the sales team at the right moment. Own PQL volume, quality, and conversion to opportunity. • Growth campaigns. Concept, run, and measure cross-functional growth campaigns aimed at acquiring and converting developers. Briefs, creative direction with brand and design, on-site experiences, lifecycle, and post-mortems live with you. • Experimentation. Run a structured test program across landing pages, sign-up flow, pricing pages, and console onboarding. Define hypotheses, run tests, document learnings, and scale wins. Target a steady cadence of meaningful, statistically valid wins. • Cross-functional partnership. Partner directly with product on activation and pricing experiments, with brand and design on creative and on-site experiences, with content and PMM on positioning and conversion narratives, with sales on PQL handoff, and with DevRel on community-led growth. • Analytics and reporting. Own the PLG growth dashboard. Pull from Snowflake, product analytics, and CRM. Surface insights weekly that change what we do next, not just what we report.