• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy. • Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. • Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution. • Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion. • Lead annual and quarterly growth planning, forecasting, and budget allocation. • Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy. • Own the website end to end, defining goals and a roadmap to achieve them. • Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships. • Establish a culture of experimentation through A/B testing and performance optimization. • Build, mentor, and lead a high-performing growth marketing team.

• Own the sign-up, activation, and PQL funnel end-to-end, with clear quarterly targets on new sign-ups, activation rate, self-serve conversion, and PQL volume into sales. • Build the experimentation muscle for our PLG motion. Stand up a structured test calendar across landing pages, sign-up flow, console onboarding, pricing, and lifecycle programs, and ship a meaningful number of wins per quarter. • Shape how we attract and retain developers as our positioning evolves toward “the AI infrastructure developers trust.” You will have direct say in how that promise lands across channels and audiences. • Be the connective tissue between marketing, product, brand, and design. PLG doesn’t work without a tight feedback loop across these teams, and you will own building it. • Sign-up and conversion. Own the path from first visit to sign-up to first paid usage. Improve conversion across the homepage, key landing pages, pricing page, and sign-up flow. Set targets, instrument the funnel, and ship a continuous stream of improvements. • Activation. Partner with product and design on the in-console onboarding experience. Build lifecycle programs across email, in-product messaging, and community that reduce time-to-first-pod and lift activation rate. Own the activation metric. • PQL generation. Define and refine our PQL model with sales and product. Build the programs, in-product triggers, and lifecycle plays that surface high-intent self-serve users to the sales team at the right moment. Own PQL volume, quality, and conversion to opportunity. • Growth campaigns. Concept, run, and measure cross-functional growth campaigns aimed at acquiring and converting developers. Briefs, creative direction with brand and design, on-site experiences, lifecycle, and post-mortems live with you. • Experimentation. Run a structured test program across landing pages, sign-up flow, pricing pages, and console onboarding. Define hypotheses, run tests, document learnings, and scale wins. Target a steady cadence of meaningful, statistically valid wins. • Cross-functional partnership. Partner directly with product on activation and pricing experiments, with brand and design on creative and on-site experiences, with content and PMM on positioning and conversion narratives, with sales on PQL handoff, and with DevRel on community-led growth. • Analytics and reporting. Own the PLG growth dashboard. Pull from Snowflake, product analytics, and CRM. Surface insights weekly that change what we do next, not just what we report.

Role Description This is a critical leadership opportunity reporting to the Chief Investment and Development Officer, where you will take on a transformative role in driving Kasa’s portfolio expansion as a Real Estate Growth Executive. In this role, you will be responsible for: - Securing managed units through new unit launches, hotel conversions, hotel development, and acquisition. - Participating in high-value, strategic growth initiatives. - Leading deal-making efforts for apartment, apartment-hotel, and traditional hotel assets. - Leveraging innovative structures to minimize risk and maximize financial outcomes for both Kasa and our partners. The ideal candidate is a forward-thinking, results-oriented professional who thrives in a dynamic, entrepreneurial environment and is passionate about shaping the future of real estate and hospitality. Qualifications - Extensive relationships with top-tier institutional owners, brokers, and lenders, with a focus on multifamily and hotel asset classes nationwide. - Minimum 7 years of experience in institutional real estate, multifamily or hospitality acquisitions, management, or brokerage, with a demonstrated ability to scale portfolios. - Bachelor’s Degree required. - Exceptional track record of closing complex, high-value transactions, including management and franchise agreements. - Advanced understanding of multifamily and hospitality business dynamics, regulatory landscapes, and property-level economics. - Strong leadership skills, with experience mentoring teams and contributing to organizational strategy. - Highly strategic thinker with excellent analytical and problem-solving abilities. - Exceptional negotiation and communication skills, capable of influencing stakeholders at all levels. - Willingness to travel extensively to build and maintain relationships and close deals. Requirements - Relationships and experience in the Western US (plus). - Investment or development experience in the hospitality and multifamily sectors (plus). - Proven ability to leverage proprietary capital relationships to enhance deal opportunities and drive portfolio growth (plus). - Experience with zoning, building codes, and other regulatory frameworks impacting short-term rentals and hotels (plus). - Hotel development experience (plus). - Master’s Degree (plus). Benefits - Remote Work: Flexibility as a core value, with over three-quarters of the team working remotely. - Kasa Travel Credit: An allowance of free stays with us in any of our locations, plus a discount for friends and family. - The Pay: Starting base pay range between $175,000 and $225,000 annually, subject to change. - Generous Stock Option Plan: Total compensation package that over-indexes on equity. - Flexible PTO: Encouraged time off for full-time exempt Kasa employees. - 401(k) Plan: Kasa invests in you as you invest in yourself and your future. - Health Coverage: Comprehensive health insurance options available. - Other Perks: Qualifying full-time roles are eligible for a wi-fi stipend, cell-phone reimbursement, home office stipend, and more!

• Налаштування інфраструктури для запуску платного трафіку МЕТА • Запустити перший МЕТА Ads трафік на продукт • Побудувати систему стабільного та безперервного тестування маркетинг гіпотез • Стати ментором для поточної User Acquisition команди