• Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). • Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo. • Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation). • Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management. • Document and help streamline processes for campaign operations, lead management, and attribution. • Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs. • Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.

Role Description We are looking for a Senior Marketing Operations Engineer with a passion for AI-driven automation to take our marketing engine to the next level. This is not a traditional MarOps role. You will be the architect and operator of an AI-first marketing stack, using cutting-edge tools and Model Context Protocol (MCP) integrations, including Meta's MCP, to dramatically increase the efficiency of our campaigns and the velocity of our marketing team. You will sit at the intersection of marketing strategy, engineering, and AI tooling. You will own the platforms, pipelines, and processes that power demand generation, nurture, attribution, and performance analytics, and you will relentlessly find ways to replace manual work with intelligent automation. You will work closely with Marketing, Sales, and Engineering leadership to ensure our AI investments translate directly into pipeline and revenue. If you are excited about a world where AI agents run campaign workflows, optimize ad targeting in real time, generate and test creative at scale, and surface predictive insights before anyone thinks to ask, this role was built for you. Key Responsibilities - AI-Powered Marketing Automation - Architect and operate AI-first workflows across the full marketing funnel, from lead capture and enrichment through nurture, handoff, and attribution. - Own and maximize CommandLink's use of Meta's MCP and other third-party MCP integrations, leveraging AI agents to optimize ad performance, targeting, budget allocation, and creative testing at scale. - Build and manage agentic pipelines using tools such as Claude, Claude Code, and other LLM frameworks to automate campaign execution tasks that today require manual effort. - Evaluate, adopt, and integrate emerging AI marketing tools into the stack, establishing CommandLink as an early mover in AI-driven B2B marketing operations. - Marketing Operations Platform - Own and administer the marketing technology stack including MAP (HubSpot or equivalent), CRM integrations, ad platforms, data enrichment tools, and attribution systems. - Ensure data integrity and governance across all marketing systems; design and maintain lead scoring, routing, segmentation, and lifecycle stage definitions. - Partner with Sales Operations and Revenue Operations to align funnel definitions, pipeline reporting, and closed-loop attribution. - Build and maintain dashboards and reporting frameworks that surface campaign ROI, channel performance, and funnel health in real time. - Campaign Efficiency & Execution - Identify and eliminate manual bottlenecks in campaign operations; build scalable automation that allows the marketing team to do more with less. - Design and implement AI-assisted content workflows, including AI-generated copy variants, creative testing frameworks, and personalization at scale. - Manage and optimize paid media operations across Meta, LinkedIn, Google, and other channels using AI tools for bidding, audience modeling, and creative refresh. - Collaborate with the content and demand generation teams to operationalize campaign launches quickly and measure performance rigorously. Qualifications - 5+ years of Marketing Operations or Revenue Operations experience in a B2B SaaS environment. - Demonstrated, hands-on experience using AI tools in a marketing context. Not just awareness, but actual day-to-day use of LLMs, AI agents, or automation frameworks to get marketing work done. - Experience with Model Context Protocol (MCP) or comparable API/integration frameworks for connecting AI agents to marketing platforms. - Strong proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, or equivalent) and CRM systems (Salesforce or HubSpot CRM). - Solid understanding of paid social advertising platforms, particularly Meta, including campaign structure, audience segmentation, and performance optimization. - Experience building and maintaining marketing attribution models and revenue reporting. - Comfort with data and technical work: able to write basic SQL queries, work with APIs, and troubleshoot integrations without always needing engineering support. - Proven ability to operate cross-functionally and influence without authority across Marketing, Sales, and Engineering. Requirements - Hands-on experience with Meta MCP, LinkedIn Marketing API, or other platform-specific MCP integrations. - Experience building agentic marketing workflows using Claude, Claude Code, GPT-based tools, or similar LLM frameworks. - Familiarity with data warehousing concepts and BI tools (Looker, Tableau, or similar) for marketing analytics. - Background in demand generation, growth engineering, or performance marketing, with understanding of both the strategic and technical sides of the funnel. - Experience in a high-growth B2B tech company where speed, ownership, and iteration are core to the culture. - Familiarity with MCP architecture and how to build or extend MCP connectors for marketing use cases. Benefits - Room to grow at a high-growth company. - An environment that celebrates ideas and innovation. - Your work will have a tangible impact. - Flexible time off. - Fun events at cool locations. - Employee referral bonuses to encourage the addition of great new people to the team.

• Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot. • Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms. • Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution. • Supports the Reporting & Insights Manager with data accessibility, cleanliness, and technical enablement. • Partner with the Senior Marketing Operations Manager (Digital) and their team to ensure seamless automation and triggered communications across email, web, social, and advertising. • Maintain high data hygiene standards, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM). • Define and document best practices and operational processes for marketing systems use. • Evaluate and implement new HubSpot features and third-party integrations to improve marketing performance and operational efficiency. • Support training, onboarding, and platform enablement across the marketing and communications team. • Manage and support the Email Marketing Manager to deliver their responsibilities, coaching them and developing them.

• Own Monday.com and Notion. Build, maintain, and improve the marketing boards. Templates with cascading dates for every recurring project (podcast episodes, YouTube videos, newsletters, blog posts, lead magnets, campaigns). Keep statuses current. Run the weekly marketing review. Chase blockers. Make sure every piece of work has a clear owner, due date, and next step. • Own the email program in HubSpot. This is one of the most important parts of the job. Build and send newsletters, nurture sequences, and lifecycle automations. Architect the segmentation strategy: who's a subscriber, who's an MQL, who's a customer, who's lapsed, and what each segment should receive. Build clean lists, manage suppressions, run A/B tests, monitor deliverability, and tune open and click rates over time. You're the person who knows where every contact is in the journey and why. The Content Marketing Manager writes the copy; you make the program run. • Book and coordinate developer, designer, and QA hours. You don't build the website, design the assets, or QA the work yourself. You scope it, book the hours, brief the right person, manage the queue, and make sure each piece comes back on time and meets the brief. You own the calendar of who's working on what, by when, for whom. When the developer needs context, you have it. When the designer needs the brief, you wrote it. When QA finds an issue, you triage it and route it back. • Run production workflows. Move every piece of work from idea to draft to edit to design to publish to distribution, across blog, email, podcast, YouTube, social, and gated assets. You don't write or design the content; you make sure every handoff happens on time and nothing gets dropped between teams. • Build and run workflow automations. Use AirOps, Claude, Claude MCPs, Zapier, and HubSpot workflows to remove repetitive work from the team. Spot the steps that get done the same way every week and turn them into automations. This is a real responsibility, not a side hobby. You should already think this way. • Manage the website production pipeline (not the build). Coordinate everything that ships on the site: new landing pages, blog posts, case studies, page updates, and copy swaps. You publish straightforward CMS items (blog posts, case studies) yourself in Webflow. Anything beyond that, you brief and book out to the developer, then QA the result before it goes live. • Maintain the marketing tech stack. Keep tools connected (HubSpot ↔ Webflow ↔ Monday ↔ Notion ↔ analytics). Catch broken integrations early. Document how everything fits together so the team isn't relying on tribal knowledge. • Own reporting. Keep dashboards in DataBox, HubSpot, and Google Analytics current and trustworthy. Pull weekly metrics across email, web, SEO, and content production. Surface what's slipping before anyone has to ask. Build the reporting cadence that lets the Marketing Team Lead and CEO see the state of the engine at a glance. You don't have to interpret the data strategically, but the numbers are your responsibility, accurate, current, segmented, and visible. • Run the operational rhythm. Weekly status across all marketing initiatives. Monthly tech stack and process audits. Quarterly review of which templates and workflows are working and which need to be rebuilt. You hold the cadence so the rest of the team can focus on creative work.