• Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot. • Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms. • Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution. • Supports the Reporting & Insights Manager with data accessibility, cleanliness, and technical enablement. • Partner with the Senior Marketing Operations Manager (Digital) and their team to ensure seamless automation and triggered communications across email, web, social, and advertising. • Maintain high data hygiene standards, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM). • Define and document best practices and operational processes for marketing systems use. • Evaluate and implement new HubSpot features and third-party integrations to improve marketing performance and operational efficiency. • Support training, onboarding, and platform enablement across the marketing and communications team. • Manage and support the Email Marketing Manager to deliver their responsibilities, coaching them and developing them.

• Own Monday.com and Notion. Build, maintain, and improve the marketing boards. Templates with cascading dates for every recurring project (podcast episodes, YouTube videos, newsletters, blog posts, lead magnets, campaigns). Keep statuses current. Run the weekly marketing review. Chase blockers. Make sure every piece of work has a clear owner, due date, and next step. • Own the email program in HubSpot. This is one of the most important parts of the job. Build and send newsletters, nurture sequences, and lifecycle automations. Architect the segmentation strategy: who's a subscriber, who's an MQL, who's a customer, who's lapsed, and what each segment should receive. Build clean lists, manage suppressions, run A/B tests, monitor deliverability, and tune open and click rates over time. You're the person who knows where every contact is in the journey and why. The Content Marketing Manager writes the copy; you make the program run. • Book and coordinate developer, designer, and QA hours. You don't build the website, design the assets, or QA the work yourself. You scope it, book the hours, brief the right person, manage the queue, and make sure each piece comes back on time and meets the brief. You own the calendar of who's working on what, by when, for whom. When the developer needs context, you have it. When the designer needs the brief, you wrote it. When QA finds an issue, you triage it and route it back. • Run production workflows. Move every piece of work from idea to draft to edit to design to publish to distribution, across blog, email, podcast, YouTube, social, and gated assets. You don't write or design the content; you make sure every handoff happens on time and nothing gets dropped between teams. • Build and run workflow automations. Use AirOps, Claude, Claude MCPs, Zapier, and HubSpot workflows to remove repetitive work from the team. Spot the steps that get done the same way every week and turn them into automations. This is a real responsibility, not a side hobby. You should already think this way. • Manage the website production pipeline (not the build). Coordinate everything that ships on the site: new landing pages, blog posts, case studies, page updates, and copy swaps. You publish straightforward CMS items (blog posts, case studies) yourself in Webflow. Anything beyond that, you brief and book out to the developer, then QA the result before it goes live. • Maintain the marketing tech stack. Keep tools connected (HubSpot ↔ Webflow ↔ Monday ↔ Notion ↔ analytics). Catch broken integrations early. Document how everything fits together so the team isn't relying on tribal knowledge. • Own reporting. Keep dashboards in DataBox, HubSpot, and Google Analytics current and trustworthy. Pull weekly metrics across email, web, SEO, and content production. Surface what's slipping before anyone has to ask. Build the reporting cadence that lets the Marketing Team Lead and CEO see the state of the engine at a glance. You don't have to interpret the data strategically, but the numbers are your responsibility, accurate, current, segmented, and visible. • Run the operational rhythm. Weekly status across all marketing initiatives. Monthly tech stack and process audits. Quarterly review of which templates and workflows are working and which need to be rebuilt. You hold the cadence so the rest of the team can focus on creative work.

Role Description We're hiring a Marketing Operations Manager to be the calm, organized backbone of our marketing engine. - Own the project boards, production calendars, cross-team handoffs, email program, reporting, and day-to-day operational rhythm. - Ensure the status of every initiative is known without having to ask. - Manage the website's production calendar, scoping requests, and booking necessary hours. - Orchestrate the people who execute creative or technical tasks. - Focus on systems, checklists, automated workflows, and email marketing. - Work directly with the Marketing Team Lead, Content Marketing Manager, designers, developers, QA team, and AI engineering team. Key Responsibilities - Own Monday.com and Notion; build, maintain, and improve marketing boards. - Own the email program in HubSpot; build and send newsletters, nurture sequences, and lifecycle automations. - Book and coordinate developer, designer, and QA hours. - Run production workflows across various platforms. - Build and run workflow automations using various tools. - Manage the website production pipeline. - Maintain the marketing tech stack and document integrations. - Own reporting; keep dashboards current and trustworthy. - Run the operational rhythm with regular status updates and audits. Qualifications - 3–6 years in marketing operations, email marketing, lifecycle marketing, or project coordination. - Deep expertise in HubSpot and email marketing. - Genuine fluency with workflow automation tools. - Fluency in Monday.com and Notion. - Comfortable with Webflow at the CMS level. - Strong project management instincts. - Detail-oriented with a focus on accuracy. - Calm under pressure and self-driven. - Advanced proficiency in English. - Bachelor's degree in Marketing, Communications, Business, Operations, or equivalent experience. Nice-To-Have (Not Required) - Experience inside an agency or studio environment. - HubSpot certifications. - Hands-on experience with Claude, Claude MCPs, or other LLM-driven automation. - Experience with podcast or video production workflows. - SEO operational support experience. - Experience managing freelancers and external vendors. - Basic HTML/CSS knowledge for QA of developer-built pages. Benefits - Annual paid vacation: 20 days off per year during the first 3 years, increasing to 25 days in later years. - Paid sick leave, 10 national holidays, and 2 company days off. - Well-being budget. - Maternity/paternity leave. - Reimbursement of expenses for professional development courses and certifications. - Hardware provided based on business needs. - Strong positive engineering culture with a tightly-knit team. Tools & Software - HubSpot (deep, daily use). - Monday.com (deep). - Notion (deep). - AirOps / Zapier / Make / n8n (fluent in at least one). - Claude / Claude MCPs (curiosity required). - Webflow (CMS-level). - Figma (working knowledge). - Google Analytics / DataBox (working knowledge). - Ahrefs / SurferSEO (basic knowledge). - Slack and Google Workspace (daily use). What We Offer Join us in our mission to drive change and contribute to a brighter future through innovation and hands-on experience.

Role Description Natera is seeking a strategic and results-driven Senior Manager, Marketing Operations to lead and scale our marketing infrastructure across Corporate Marketing. This role will be responsible for architecting and optimizing the systems, processes, and data strategy that power demand generation, lead management, and revenue growth. As a key partner to Marketing and Sales, this leader will drive operational excellence across the full marketing funnel from lead acquisition through pipeline acceleration while ensuring data integrity, actionable insights, and seamless alignment with sales. The ideal candidate brings a balance of strategic vision and hands-on execution, with a proven ability to build scalable processes in a high-growth environment. Qualifications - 7–10 years of experience in Marketing Operations, Revenue Operations, or related field - Proven experience scaling marketing operations in a high-growth organization - Strong preference for experience in biotech, healthcare, or regulated industries - Bachelor’s degree in Business, Marketing, or related field (or equivalent experience) Requirements - Deep expertise in marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce) - Strong understanding of lead lifecycle management - Demonstrated ability to influence cross-functional stakeholders and drive alignment - Strong leadership, communication, and project management skills - Highly organized, detail-oriented, and able to operate both strategically and tactically - Proven ability to thrive in a fast-paced, dynamic environment Benefits - Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents - Free testing for Natera employees and their immediate families - Fertility care benefits - Pregnancy and baby bonding leave - 401k benefits - Commuter benefits - Generous employee referral program