A fast-growing leader in online education, Coursera is an education-focused technology company headquartered in Mountain View, California. Founded in 2012, Coursera is backed by Si
VP, Brand & Creative
Location
Worldwide
Posted
26 days ago
Salary
$300K - $350K / year
Seniority
Mid Level
No structured requirement data.
Job Description
VP, Brand & Creative
Coursera
Role Description Coursera is at a pivotal moment in its evolution, presenting a unique opportunity alongside a complex brand strategy challenge. The VP, Brand & Creative will own and execute Coursera’s global brand strategy at this critical moment of growth and transformation. This leader will define and evolve the company’s brand architecture, ensuring clarity across a diverse and expanding portfolio of offerings, audiences, and markets. They will establish clear criteria to guide brand decisions—balancing trust, growth potential, customer clarity, scalability, cost, speed, partner considerations, and long-term strategic fit. This highly visible work will be driven in close partnership with the executive team to align on a clear brand direction and support the company’s commercial goals across both Consumer and Enterprise segments. Responsibilities - Brand Strategy - Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences - Define and refine the brand portfolio and positioning across products, audiences, and markets - Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope - Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout - Establish governance and systems to ensure consistency across all touchpoints - Creative & Content Production - Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle - Ensure creative excellence and consistency across all brand expressions - Build and scale integrated creative production capabilities across teams and partners - Drive insight-driven creative that supports both brand building and business performance - Corporate Events - Lead the strategy and creative direction for Coursera’s global events portfolio - Elevate flagship events as key customer and prospect touchpoint - Use events to reinforce brand, deepen engagement, and drive loyalty - Ensure consistency across physical and digital brand experiences globally - Content Marketing - Define a cohesive content strategy that reflects a unified voice and narrative - Build a scalable content engine that supports brand growth, education, and adoption - Lead thought leadership and storytelling that positions Coursera as a global leader in learning - Align content across audiences (consumer, enterprise, partners) and regions Qualifications - 12+ years of experience in brand, creative, or content leadership roles - Proven experience leading brand transformations or large-scale brand evolution - Deep expertise in brand architecture and portfolio strategy - Demonstrated success building and scaling creative organizations in complex environments - Experience leading large, cross-functional, and global teams - Strong background in both brand-building and performance-driven creative - Experience working across global markets and managing distributed teams - Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments - Deep understanding of modern content ecosystems, platforms, and formats - Experience leveraging AI and emerging technologies in creative workflows is a strong plus Compensation - Salary range: $300K - $350K base + bonus + equity - A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
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