• Develop and own the product strategy and roadmap, setting clear priorities and delivering measurable business value. • Lead the full product development lifecycle, encompassing ideation, requirements gathering, design, feature prioritization, agile sprint management, and successful feature adoption. • Use data analysis, A/B experimentation, and measurable outcomes to guide and inform strategic decisions. • Identify and execute quick-win opportunities while balancing longer-term product growth and vision. • Continuously gather and assess product analytics, user feedback, and business data to drive meaningful improvements. • Communicate proactively and transparently with stakeholders, surface blockers early, manage expectations, foster close team collaboration, demonstrate strategic thinking, hands-on problem-solving, urgency, and promote a culture of accountability, ownership, and continuous improvement.

• Conduct ongoing discovery to validate priorities and surface emerging needs across Monitoring, Tracing, and Logging. • Define success criteria for each product initiative and track outcomes through delivery and beyond. • Stay informed on relevant industry trends in observability tooling and cloud infrastructure to inform forward-looking decisions. • Drive the AI adoption within the three teams, as well as drive the projects to enable AI-driven workflows of other teams that utilize the observability data. • Own and maintain a healthy backlog across all three Observability teams, balancing new feature development, technical investment, and defect resolution. • Work closely with engineers and tech leads on each team to convert roadmap initiatives into clear backlog items with defined scope and acceptance criteria. • Participate in Agile ceremonies including quarterly planning, sprint planning, backlog refinement, and ART syncs to keep teams aligned and unblocked. • Communicate release forecasts and associated risks clearly and proactively to stakeholders across the organization. • Track dependencies and sequencing across Monitoring, Tracing, and Logging to ensure coordinated delivery of initiatives that span multiple teams. • Identify and resolve cross-team blockers early; escalate risks before they become delays. • Serve as a central point of coordination between the Observability teams and other stakeholders including Platform Engineering, DevOps, SRE, and Product leadership. • Collaborate with cross-functional partners to ensure observability capabilities are meeting internal and external needs. • Translate technical observability work into clear, business-relevant narratives for non-technical stakeholders and leadership. • Maintain visibility into each team's progress and surface the right information to the right audiences at the right time. • Contribute to the broader Product community at Jamf, sharing learnings and helping strengthen product discipline across the portfolio. • Perform other duties as required and complete all job functions per departmental policies and procedures.

• Own the identity verification platform strategy, roadmap, and execution — not just vendor management • Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric • Drive the platform toward self-serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change • Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts • Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors • Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users • Evaluate and roadmap Non-Doc (document-free) verification and Reusable Identity solutions as high-leverage levers for reducing drop-off while maintaining compliance • Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation • Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions • Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles • Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger • Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself • Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user • Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics • Own the deposit and withdrawal experience across all markets. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed. • Own the country-specific payment method matrix — maintaining a live view of what is available where, what is pending, and what the roadmap is for each market • Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods • Define deposit and withdrawal limits per method, per tier, and per market — and own the product experience when a user hits a limit, including clear messaging, escalation paths, and upgrade prompts • Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch • Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates • Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency • Target deposit success rate above 92% across fiat and card on-ramping • Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account • The activation sequence this PM owns: KYC approved → first deposit → first trade → first perp or index position; each rung has its own conversion rate and its own friction to remove • Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade — product discovery, market navigation, order entry UX, and fee transparency • Own the onboarding reward ladder from KYC completion onward — KYC approval incentives, first-deposit bonuses, and first-trade cashback — in coordination with Campaigns; sign-up rewards are owned by the Discovery, Growth & Onboarding PM • Own the product roadmap for adding new markets and new local payment methods — in coordination with BD, Legal, and Engineering • Localisation means understanding why a user in the Philippines prefers GCash over a bank transfer and ensuring the product reflects that reality — it is not a translation exercise • Track local payment rail coverage and local deposit success rates as dedicated regional metrics • Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to accelerate delivery • Champion AI-native product development practices across your squad

• Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. • This role owns that journey end-to-end — across four deeply connected areas: Landing & Conversion, Onboarding, Sign-up Rewards, and Login & Authentication. • You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign-up, and where we can sharpen the experience. • You will run a relentless A/B testing programme to convert high-intent visitors into registered users. • You will own the full sign-up funnel: email submission through to KYC initiation. • Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation. • You will design and own the reward mechanics tied to the sign-up event: welcome bonuses, sign-up campaign offers, and any reward that activates at account creation. • You will own the returning-user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it.